- If you're looking for ways
to optimize your LinkedIn so that your profile can stand out
and get maximum exposure,
then you've come to the right place.
In this video, I'm gonna share some of the best tips
and tricks that you can start using right now,
to help your LinkedIn profile rank better.
Hey everyone, it's Rimi from HubSpot,
welcome back to the channel,
make sure to subscribe and click that notification bell
for more content like this on all things marketing.
LinkedIn is one of those platforms
that everyone should have.
It's where you are networking circle, your resume
and your brand persona are all wrapped into one.
And the best part is it just keeps growing and growing
with the more experience that you get under your belt.
I'm gonna share six incredible tips with you guys today.
But if you wanna learn even more,
then make sure to download HubSpot's LinkedIn for business
and marketing guide
and take our LinkedIn for business academy course.
Both of these are completely free
and they walk you through everything you need
to set up a successful LinkedIn profile.
They give you information on building a company page
if you're looking for business,
a personal page if you're looking for work,
how to understand your analytics.
Basically, everything you'll ever need to know
about LinkedIn.
These are really great tools for you to have
so I'll have them linked down below in the description box.
Tip number one, to make your profile stand out
is to make a great first impression with your visual media.
This means your headshot and your background banner photo
would need to be top tier.
You want these images to be professional, crisp, clear,
and represent who you are.
It's actually wild,
how many people don't include headshots or banner photos
on their profiles.
I have a confession, I am one of those people
I actually didn't have a banner photo for almost two years
when I first made my LinkedIn profile.
This is how people will be able to put a face to your name
and want to connect with you.
Your headshot should be just that a headshot
and your banner photo should reinforce who you are
and what you have written on your profile.
That brings me to tip number two.
Your headline should be eye catching and to the point.
Your headline is not your summary,
your headline is what you use
to reel people in to want to read your summary.
This is a quick about you and true to who you are,
what you do and what you can do for others.
Here are some examples of eye catching headlines
from a LinkedIn blog article.
These headlines are bold, memorable,
and encourage conversation.
A question I always like to ask myself is,
if I was on my own profile would I wanna connect with me,
is my profile both inviting and professional?
Then I just keep tweaking until the answer is yes.
Now, let's move on to tip number three.
And that is to use keywords and descriptors
throughout your profile.
If you're an SEO expert,
then by the time I'm done looking at your profile
and reading your summary,
I should know that you're an SEO expert.
Using keywords like SEO, SEO tips,
SEO audits, SEO consultant, et cetera,
are gonna make your profile rank higher
when someone is looking for an SEO expert.
If you're applying to a job posting
and you see that they have specific things
that they're looking for in a potential candidate,
you can edit your work experience to try and match that,
or be as true to the role as possible.
Not only will your job title be optimized for search,
but your experience will be as well.
By using similar wording on your profile and resume,
this will help you rank higher
when this employer is sorting through applicants.
There are nearly 800 million LinkedIn users
so by including keywords on your profile,
you're more likely to get found
and get connected with the right people on the platform
that'll help you reach your business goals.
Tip number four, may seem a bit obvious,
but many people actually don't take advantage of this.
And that is to make connections
and ask for recommendations/skill endorsements.
Don't wait for the connections to come to you.
If you see an old colleague or a customer
that can vouch for your work,
connect with them and ask them for a recommendation
or skill endorsement to make your profile stand out.
Including these on your profile showcases your work
and that gives the person viewing your profile,
a feel of who you are professionally.
This point ties in perfectly with my next tip
and that is to check your LinkedIn profile strength.
LinkedIn has a profile strength meter
that rates your profile from beginner, intermediate,
advanced, expert, and all star.
If you don't know what level you're at,
you can find this on your profile
under your top card information.
Your goal should definitely be to get to the all star status
and with these tips, you definitely will.
The HubSpot guide on LinkedIn for business
will be a great resource
to help you reach all star status as well.
Since it includes tips on how to optimize your rank
for LinkedIn searches,
and it has checklists for setting up a successful account.
If you're already a pro and your LinkedIn profile
is already at the all star strength,
the guide will still be super helpful
in helping you better understand your analytics.
And even gives you tips
for getting the most out of LinkedIn ads
since that's another great way to reach users.
Again, that link will be in the description box below,
along with the academy course that you can take for free
so make sure to check these out.
All right, before I go, I have one last final tip
to tie all of these steps together
and that is to customize your LinkedIn profile URL.
The default URL on your profile
will be a link that has a bunch of random letters
and numbers.
But if you wanna make your profile easier to find
and search engine friendly, then you can customize it
to be just your name at the end of the link.
This can be done in your profiles settings
under your custom URL section.
LinkedIn is such a great tool,
especially in this day and age where everything is digital.
So I really hope that you guys found this video helpful.
If you have any questions,
make sure to leave them down below.
Thank you guys so much for watching
and I'll see you next time, bye.
(gentle music)