to the mike show and here we go the herman show here's herman
hello herman herman's back for you all today and martha is actually back a day early from filming
four days to save the world reshoots in miami but she is pooped so she is resting right now
and the good news is we still had a video that she had pre-recorded for you for today so i'm gonna be
showing you that so this is your first time here and she's gonna be back with you tomorrow same old
same old tomorrow starting back with uh with martha i almost said nora maybe we should get
nora on here sometime i don't know um but uh yeah so are you excited for martha being back
or is oh yeah hey cindy it's martinez anniversary today too did you know that cool huh herman
herman's excited about it but martha's gonna be back with you all tomorrow so hopefully you're
excited about that good morning amy good morning patricia good morning facebook user
shout out who that is i i don't know why it shows facebook user here but herman says hi hello
hi everyone oh herman
yeah yeah herman's in the mood but hey you know if this is your first time here
make sure that you subscribe and hit the bell notification if you do that every time martha
goes live or puts out a new video on youtube then you will get a notification to your phone and
next piece of business here we go the mastermind we've been talking about it for a while this is
going to be probably the best event that martha has ever put on it's august 28th and 29th we have
amazing speakers if you haven't watched the last two videos i go into detail about who's going to
be there but this is going to be transformational transformationable transformationable
for everyone uh you're gonna be able to push your needle on your business as you know martha and i
um with our company our our vision is to uh empower one million families by 2026. what are
we gonna do we're going to teach families how to create multiple income streams from home so
they can essentially set their family free and be sustainable and uh be able to do all that
fantastic family stuff that seems like the corporate world now is is cracking down on
and taking up a lot of people's times taking them away from their family so we are here
on this planet to put the families back together martha's mastermind is going to be where you can
really push the needle on this vision on this mission so make sure you you go to martha's
mastermind.com and sign up august 28th 29th time is ticking you don't want to miss this
as i said before if you purchase a ticket it's virtual so i don't know if you were
at the last one but it's really cool cool experience where we put you up on the screen
in front of martha so the thing is is if you get a ticket you'll get a replay
of it afterwards but if you don't buy a ticket we're not selling the replay afterwards because
we feel that it's a very sacred thing for the people that have signed up to go
to and we just we don't want to solely that experience so it's there's not replays afterwards
okay but they are there is a replay if you purchased a ticket okay all right so like i said
herman are you ready are you ready to show a mommy are you ready to show mommy's video okay here we
go here comes martha hey hey you guys martha here i am still in miami re-shooting the reality show
but i still want to have these videos ready for you because this is important important stuff
so again what we're talking about right now is the trifecta of what is necessary for a structure
in your business what is necessary before you actually start with your action items you need
to have your business solid and understood before you start doing things or else you're
wasting time here and this needed to be set up it's like the foundation of the house was not
built and then you built the house on no or faulty foundation we know what that does right so what
we're talking about today is do your people know that they need what you're offering okay
so if you've gone through my videos both uh my last two videos the who are you who are you
talking to and then also what are you giving them if you've gone through those and this is going to
make sense if you haven't gone through those yet make sure you go back and you go through those
because it's again it's a build on foundation it's going to be easier if you go through them
like that okay just so you know so today what we're talking about is do they know that they
need what you have we need to know we need our people to know that we're talking to them so
we need to be specific with who our people are and then we need to give them what they're looking for
and then the third thing is they need to know that they need that
now if you did the video yesterday of what are they what are you giving them they should likely
know that you need or that they need that and the reason why is because the strategy of that
is that you are looking at yourself years ago and then you're thinking what did i need right
now the way to be able to test this because we don't want to just assume things in business and
marketing and promotion you don't ever just want to assume things because that's how you waste a
lot of money and time so nobody wants to lose any of those things right so the way to be able
to test that is to go into little societies so a lot of times it's facebook groups or it could just
be going on instagram or linkedin groups wherever you see people hanging out together online it can
also be in public but it's easier online because you can research at three in the morning if you
want to you know what i'm saying you can research in your extra 15 minutes off to the side that you
have so what you do is you go into those groups that house your people so who are you talking
to going back to that video think of where that person would be hanging out so like what
facebook groups would they be in what instagram what linkedin groups would they be in where would
they be online would they be hanging out in the comments section of a blog or on a um what
are those things called bulletin boards i don't know that's old school but whatever so where are
these people hanging out and then do you see them asking questions about what you're about to offer
okay so here's what you don't do you don't go in and say hey i'm thinking of uh creating this
program who wants it nobody's gonna respond to that okay nobody's gonna respond to that because
you look like you're selling to them and it's just like it's kind of gross right i don't let
people even do that in my groups and the reason why is because i don't want them to embarrass
themselves because it looks gross and they don't understand that they're embarrassing
themselves right so i just don't i just don't let them do it but anyway there are other groups
that obviously do let them so what i would do you guys is i would go into these groups and i
would scroll through threads and see what people are asking for see what people are asking about
if you don't see stuff and if you don't see what you're offering in a group then what i
would do is i would go and look at other groups and i would look at other groups
and then if you can't find anybody talking about what you're wanting to bring to the table you may
rethink that they understand they need that and it's not saying that they don't need it at all
it's saying that it's not front and center in their mind and if it's not front and center in
their mind it's not worth paying for true story okay this is going to help you so much so just go
through this group look at what people are asking for now am i saying go through groups and just
just deliver something that people are asking for that you're not really good at but they're
asking for no you need to deliver something that you're actually good at now you may be looking in
the wrong groups if you're not seeing anything so make sure that you're being very vigilant
about finding groups with your people in it imagine where you would have hung out at that
point in time right that is very very important or else you're getting bad data okay now if you're
already in hbr and you're already doing things the hbr way you could do this in your lead group
you could just i mean you could literally ask a question in your lead group because that's
different it's your group they're there for you right but likely you don't have
a lead group set up yet because you're still working on these parts which is totally okay
so what i would do go to a facebook group go to a community that for sure has your people in it
and then see what they're talking about see what they're needing see what they're asking for
that's precisely how you know what is front and center in their mind and bonus points if there's a
ton of people commenting on it because that means it is like clear and present okay so there you go
there's your hack it's the trifecta there's your hack who are you talking to what are you gonna
give to them do they know they need it now after you've got that stuff done you can move forward
with all of the activity in the world and be assured that you are about to crush now if you're
like martha what activity are you talking about that's my blueprint that's hbr that's like where
i i basically i show you how to create this entire system and system makes it sound like it's a big
deal it's not it's easy it's simple but you create this system where essentially you make one social
media post and all of the wheels start turning and you've got it's it automatically does things
on its own just from the one post so once it's set up you can grow your business exponentially
at that point if you've got a solid foundation of that trifecta that we're talking about all right
the way you get into hbr if you're not in yet is this you just go over to my facebook business page
living the dream with martha message me the words let's do this case study rainbows and unicorns
whatever you want we're gonna have a short chat i'll give you the details and then you could say
yeah or no and either way is totally good with me but understand there are people crushing it
that have spent 13 years previously not succeeding been to all of the conferences tried all of the
trainings everything and all of a sudden now it is working they were able to bring their husband
home from work their kids are asking them to read to them again because now mama has time
it doesn't need to be a hustle doesn't need to be difficult the hbr way is where you don't do it
a difficult way it's the only way you guys anywho see you later bye