- Now the process of success in selling,
most entrepreneurs, most business, they struggle,
they don't even know why they struggle.
I'll tell you why, nine out of 10,
the first step to success is first you got to get what?
(hands clapping)
Attention.
Most businesses are struggling because of what?
Because of obscurity.
Nobody knows who the hell they are.
They're not cutting through the clutter,
they're not cutting through the noise.
Nobody knows.
First you have to get attention,
you have to get attention, hey!
That's getting attention.
You can't do it.
You gotta get attention, first step, first step.
And then when you get attention,
what are you gonna get next?
Criticism.
You're gonna get some criticism.
How many of you are getting some criticism in your business?
Interesting, now look, can I see a show of hands?
Okay, keep your hands up.
How many are getting criticism, but you're growing?
Interesting, interesting, you see how that works?
As you're growing, you're gonna get criticism.
How many of you don't like criticism?
Okay, let me fix that for you.
As you're growing, people are gonna be jealous.
People are gonna dislike what you do.
They're gonna badmouth you, they're gonna whatever
especially now with social media and all these internet,
anybody can post anything about anyone, yes.
So anybody can do that.
So, as you're growing, you're gonna get some criticism.
So, next time, when you see some criticism...
Right now when you get criticism,
how does that make you feel?
- [Woman] I smile.
- I smile, yes. I say, "Hallelujah!
"Awesome, give me some more."
- [Man] I love it.
- Why? Because it means I'm getting what?
- [Audience] Attention.
- I'm getting attention, and the more attention I get,
the more criticism I get.
And to a point where you get so much criticisms,
you'll get what next?
Hate. You'll get some haters.
I love haters.
(laughter)
Love, love them.
Just the other day, last week, I got a hate email...
(laughter)
I get that all the time, by the way.
You think I don't get it?
All the time, almost actually every time
after we finish a meet up of some kind,
after I finish a presentation,
I always get one or two hate emails.
(laughter)
Do you think everybody likes me?
Are you kidding me, of course not.
It's part of the process.
It means I'm getting what?
- [Audience] Attention.
- Attention, as you're getting attention,
you get some haters.
Love haters, man.
(laughter)
Love these guys, awesome.
Means I am, at least, you know what,
they're paying attention to my message
to find the stuff that they hate
versus ignoring my message, you get it?
That's the way I look at it.
I get haters, all hate emails, this and that,
all the time, all the time.
So, haters, and after you get some haters,
to a point, then you'll get some what?
- [Man] Admiration.
- Admiration, admiration.
You go through this process.
First you get attention, that's the very first step,
normally you're struggling, you're not making enough money
in your business, you're not getting enough attention.
People say, "Oh, how come I post one Facebook post,
"I do one tweet, how come my phone
"is not ringing off the hook?"
(laughter)
It's one tweet into the ocean of how many tweets?
Millions of tweets.
How about, here's an idea, times that by 10?
How about times that by 100?
See, that's massive action, that's cutting
through the noise, that's cutting through the noise.
You keep doing that, you gotta get the attention first.
Then you get criticism, you get hate,
by the way, Jesus Christ has haters.
Buddha has haters.
Mother Teresa has haters.
You go through all this process the same.
Attention, you get criticism,
in fact people hate Jesus so much,
they killed the guy, right?
So you hate, and then admiration. Yes?
It's the same thing.
So if you're getting some haters,
next time, reply, do a smiley face,
"I love you guys, love you man.
"Send me some more hate message.
"Just give it to me, please. Awesome."
And funny thing is, here's what's funny,
on the internet, bad news..
- [Woman] Spreads
- Spreads even faster, so they're promoting it for you.
They are actually promoting it,
you get more PR, I love it, I love it.
So, don't worry about it.
Yeah, take two minutes, how long?
- [Audience] Two.
- Discuss what I've just said, two minutes.
I'm on your table. Go!