it's almost impossible for someone to perceive you as an influencer unless
they're continually seeing you
hey whats up guys Sean Cannell here with video influencers help you build your
influence income and impact with online video and i'm here with Tai Lopez who is
an online entrepreneur investor has a TEDTalk out for reading a book a day
forever
he is a self-made multi-millionaire with a passion for helping others follow in
his footsteps
what's up time Mr. Mark Cuban Gary Vee
what's up mad Metta World Peace invest yourself always curious
how's it going good yeah nice to be on
awesome so we're here at VidCon and we're talking all about online video now
you're doing online video and you're all over the place
I'm curious about the platform because you're embracing everything you got
youtube
you've got snapchat you're doing these different platforms
what is your strategy for you know other video creators and things like that
what tips would you have for being everywhere
so I think you know in terms I think you can you want to be on all the channels
but you gotta focus on one or two if you do it's hard to be good at everything is
hard to be good at Twitter Facebook and listen you can do it over time but i
would pick one or two that are the most powerful for you
I like YouTube and snapchat right now but I do a lot of stuff on Twitter and
Facebook but pick your one and and it will be different for different people
I even think email is an important channel that a lot of people forget
about email especially if you're an entrepreneur
yeah because of the clickability you can put links and make money
snapchat is you know snapchats a little tricky when you start out because it's
hard to get viral growth on it so you usually snapchats if you're a new
entrepreneur i would say you know start with facebook fan page and YouTube are
probably your best ones i love that now our channel is all about influence and
not only have you grown your influence
but of course you lead on it you really you can expert in that space what would be
your biggest tips for helping people grow their influences that's what people
are trying to do to get the word out about what they're doing
yeah so you know you really have to understand persuasion and what it is
that makes somebody want to listen to in the world now there's so many
distractions and there's so many people wanting attention that you really have
to stand out in one area so the sum of the areas you can stand out in is
authority
you know that's one of the biases of the brain people will pay attention to
perceived authority
so let's say you're an authority at you know art
then you want to build your influence around that even if you're an
entrepreneur anything that you really sound and hopefully can back up with the
knowledge
let's go another bias is the likability so one way to go to Authority is just
some people are just very likeable on camera people like to be around them in
and you see some of these youtubers here that aren't necessarily authorities but
they get a huge following
because they're interesting people you know so there are two ways you can also
do you know reciprocal bias which means you're giving them something so you can
build authority by being great at giving a list of 10 things to do today do not
procrastinate or something like that those are three good ways to build Authority what
authority also takes time and it takes a lot of repetition people have to see you
more than once
you it’s almost impossible for someone to receive you as an influencer unless
they're continually seeing you
lightning round with Tai Lopez three two one talking or texting texting
cat or dog dog one book every influencer should read I know this is hard poor
Charlie's Almanac by Charlie Munger the section on the 25 cognitive biases
boom your biggest inspiration right now Warren Buffett warren buffett will go with
movie every influencer should watch
haha Gandhi I want to change their minds not kill them for weaknesses we all possess
if it was a zombie apocalypse and you can only have one item
what item which you have ar-15 favorite place in the whole wide world
Southern California last thing you grabbed out of the fridge grapes last
song you had on repeat
I got two phones by Kevin gates
little blue button down bring somebody was very very ring
now what are you most grateful for right now just being alive and healthy
you know life is short so enjoy while you have what you have now because as
Charles Barkley says father time is undefeated so
I love it I love it - so where can people find you and what project should they
check out from you right now if you're an influencer
I got a pretty big following on snapchat and and youtube so it's just my name Tai
Lopez on both of those and that's a good
instagram - I got a verified instagram if you want to check it out so awesome
awesome will make those out latest projects what what what should people be
checking out i'm working on a book box once a month I'll ship you three
recommended books for like 19 bucks real cheap i got deals with the publishers
actually for your audience might be good go on my website Tailopez.com and join my
free book of the day summaries are ya some reason and pot I got a podcast that
does book of the day
yeah the book stuff is very you know I was thinking on the way here
my one advantage over most entrepreneurs it you really gotta take in knowledge
from lots of people know the world's too complicated to be good at everything so
read more
this is trust me if anybody tells you you don't read
don't listen to them i love it Tai Lopez awesome
thank you so much you make you appreciate appreciate it