- [Narrator] This week, Joe Rogan explains
how he feels about slaughterhouses.
A vegan cooking show is coming to ITV,
and a dancewear brand creates cashmere made from beans.
All this and more on LIVEKINDLY's "Weekly Vegan News."
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Oatly launched a new advertising campaign
at Waterloo Station in London.
The giant billboard,
situated above cafes and turnstiles,
reads, "Go ahead, eat like a vegan."
Opened in 1848, Waterloo Station
is the busiest station in the UK,
with more than 94 million passengers
coming through the station in the last year,
according to the Office of Rail and Road.
Last year, Oatly announced the launch
of a 700,000-pound advertising campaign in the UK.
The oatmeal company is known
for its unique advertising style.
It created a 15-second commercial,
which aired on All 4,
the on-demand platform for Channel Four.
♪ No ♪
♪ Wow no cow ♪
♪ No no no ♪
- Oatly also put up advertisements in several
London underground stations,
including King's Cross, Oxford Circus,
Shoreditch, Peckham and Brixton.
The ads feature statements like,
"It's like milk, but made for humans."
Michael Lee, Oatly's creative and strategic director
for international markets,
said in a statement, "Some consider our messaging
"to be controversial.
"We disagree, it's fact.
"Because our oat drinks actually are made for humans,
"rather than for baby cows."
Louie Psihoyos, director of the vegan documentary
"The Game Changers,"
was a guest on "The Joe Rogan Experience" podcast.
The pair discussed climate change,
factory farming, and how Rogan feels about slaughterhouses.
Rogan has long been vocal
about his animal-based diet,
and has frequently encouraged his vegan guests
to eat non-vegan food.
However, he may be turning over a new leaf.
Musing on how we might be able to feed
the growing population,
Rogan says he has hope for clean meat.
Real meat grown with animal cells, without slaughter.
- I am not a fan of factory farming.
It's the reason why I got into hunting in the first place.
I saw a lot of those PETA documentaries,
and I just didn't wanna have
any part of any of that (beep).
Like, all that stuff is wrong.
I mean, all of it's wrong.
Whether chickens, raising chickens like that,
or cows like that, or pigs like that.
- [Narrator] He added that ag-gag laws
keep people from divulging the horrors
of these factory farms.
- There's gotta be a way to stop those laws,
first of all.
You should, these places should be transparent.
If there's something they're doing that's abhorrent,
or something they do, what you can see,
the lives of these animals,
and they're treated in these horrific ways.
It's not necessary.
It's just, they're doing that for profit,
and this is why you can get a chicken sandwich for $1.99,
or whatever the (beep) it is.
- [Narrator] The podcast also recently had
Wu Tang Clan front man RZA on as a guest,
along with comedian and radio host Donnell Rawlings.
In response to a question from Rawlings
about what makes a true vegan,
both Rogan and RZA agreed
that it's a mix of health reasons and animal welfare.
But for the rapper, it leans more toward the latter.
- To be honest with you bro,
I'll just hit you with this right here.
The reality of how I feel.
No animal needs to die for me to live.
- [Narrator] Going vegan hasn't always
been an easy journey for RZA,
who said he loved poultry dishes
like turkey and chicken wings.
In 1996, he changed all of his red meat dishes to poultry,
but he soon realized that wasn't going to work either.
- Like when I was younger,
I could knock out about 30 chicken wings,
you know what I mean?
- I mean, anybody
could do that, right? - I know.
Man, you can't keep pointing at me like that (laughs).
- By the 29th chicken wing, - Right (laughs).
my teeth hit the bone, keeng, (Donnell laughs)
- And my mind said,
- No more?
- "Dead bird."
- [Narrator] Coming up, the vegan meat market
is projected to reach $140 billion.
Popular Greek yogurt brand Chobani
is launching a dairy-free oat milk,
coffee creamers and oat yogurt.
Founded in 2005, Chobani is the top-selling
Greek yogurt brand in America.
It also operates the world's largest yogurt facility.
But Chobani CEO Hamdi Ulukaya
noticed oat milk's popularity
after purchasing a stake
in the Philadelphia-based
coffee chain La Colombe in 2015.
It inspired the brand's move
into the oat milk market.
Chobani will offer its new oat milk in four flavors,
plain, vanilla, chocolate and plain extra creamy.
Its oak yogurt will launch in four flavors,
vanilla, strawberry vanilla,
blueberry pomegranate, and peach mandarin.
Chobani President Peter McGuinness told "Forbes,"
"We think oat is the superior plant.
"Oat uses very little water,
"and it delivers more nutrition than coconut cream,
"almond milk, soy milk or cashew milk.
"And it tastes better."
The vegan meat market could be worth
$140 billion by 2029,
according to a new report
from British multinational investment bank Barclays.
It revealed that while meat consumption is on the up,
due to a growing global population,
there is also a big market opportunity
for plant-based meat brands.
The vegan meat market is worth $14 billion,
but it could grow to $140 billion by 2029,
accounting for 10% of the global meat industry.
According to the report, due to rising demand
and a growing population,
global meat consumption is on the rise,
especially in the U.S., which currently
makes up about $270 billion
of the $1.4 trillion global meat industry.
We believe, therefore, that there is
a bigger market opportunity for plant-based,
and maybe even lab-grown protein,
that was projected for electric vehicles 10 years ago.
A new Sunday morning vegan cooking show,
starrring BOSH! is coming to ITV.
Henry Firth and Ian Theasby,
cookbook authors and the founders of recipe site BOSH!,
will host "Living on the Veg,"
a 10-part series set to air in early 2020.
- As you know already, we set BOSH! up
to take vegan mainstream,
and this is another marker in time for us,
and the vegan movement as a whole.
- So if you like our recipes,
if you like cooking BOSH! food,
you're gonna get all the recipes that you love,
but in this beautiful new format,
with an incredible film crew, director,
producer, everybody purely making
BOSH! recipes look amazing.
- [Narrator] "Living on the Veg" aims to show
how simple, varied and delicious vegan cooking is.
Every Sunday morning,
new guests will join Firth and Theasby.
They will create a range of dishes,
including breakfasts, lunches,
dinners, desserts and healthy snacks.
Executive producer Michael Connock said,
"With the subject of diet taking such a prominent place
"in the climate change debate,
"it seems timely and relevant to be producing a program
"about plant-based food.
"In fact, it's small decisions
"like choosing a fish-free dinner over cod and chips
"that are going to save our oceans."
At least, that's what Chris Kerr thinks.
He's the chief investment officer at New Crop Capital,
and CEO of vegan seafood brand Good Catch Foods.
Kerr is on a mission
to turn the seafood industry on its head.
The fishing industry is responsible
for significant damage to the oceans.
Overfishing not only impacts fish populations,
but larger cetaceans often end up as bycatch,
or entangled in industrial fishing nets.
Every year, around 300,000 whales and dolphins
lose their lives due to entanglement.
Opting for sustainable vegan fish
could help to make a huge difference for marine life.
Kerr doesn't believe in arguing over moral purity.
He's more about working effectively together
toward a common goal.
"Each of us can take small steps
"toward a better world,"
he told LIVEKINDLY.
"When we take thousands or millions
"of small steps together collectively,
"we are taking a supremely giant leap
"toward a better world,
"and hopefully saving it."
The giant leap for Good Catch Foods is saving the oceans
from overfishing, and its creatures
from entanglement and bycatch.
But, small steps like offering fish-free flaky tuna
is what counts right now.
But it's not just about one brand.
"There are many out there
"trying to make a difference," says Kerr.
New Crop Capital has 35 companies in its portfolio.
Each one is creating direct vegan replacements
for meat, dairy, eggs and seafood.
City council members in New York City and Los Angeles
are calling for businesses to cut ties with companies
responsible for the Amazon rainforest fires.
Fires burning in the Amazon have been linked
to the beef industry.
Cattle ranchers often set fire to areas of the forest
in order to clear land for their herds.
There have been 41,000 recorded fire locations
this year so far,
according to the Brazilian National Institute
for Space Research.
The fires are devastating for indigenous people
and wild animals, but they also
have a wider impact.
Amazonian trees absorb carbon dioxide,
and are an extremely helpful resource
in the fight against the climate crisis.
When these trees are lost,
it can be devastating in the fight against climate change.
NYC City Council members Costa Constantinides
and Justin Brannan are co-sponsors of the new resolution.
In partnership with vegan
Brooklyn Borough President Eric Adams.
On the West Coast, L.A. City Council members
Paul Koretz and David Ryu have put forward
a similar resolution.
Adams said, "Today we urge both city agencies
"and local businesses to cut ties
"with any company linked to the multinational corporations
"responsible for the fires still raging
"throughout the Amazon rainforest.
"Each individual consumer choice,
"each corporate decision,
"and each specific legislative policy
"must be geared toward making our planet
"more sustainable and habitable for generations to come."
NYC and L.A. are the two most populous cities
in the United States.
City council members from both
hope that they can lead by example.
They want to inspire the other 35,000 cities in the country
to join them and introduce similar resolutions.
Lunchables creator Dr. Rody Hawkins
is now the president and CEO
of plant-based meat brand Improved Nature.
The company recently launched a vegan chicken range,
which includes nuggets, tenders and filets,
at East Coast-based grocery store chain ShopRite.
Founded in 2015, Improved Nature aims
to help the food system transition away
from animal-based products,
using sustainable plant-based protein.
Hawkins believes the food industry is changing.
Vegan meat companies,
like Impossible Foods and Beyond Meat,
are soaring in popularity.
Major fast food chains like McDonald's,
Burger King, and White Castle
now offer realistic plant-based burgers.
Hawkins thinks the same thing could happen
with vegan chicken.
"This is a really exciting time for us,
"as well as the food industry overall.
"Since the launch of several plant-based
"beef alternative companies,
"there has been a growing demand
"for plant-based chicken alternatives."
American dancewear brand KD New York
launched vegan cashmere.
The vegetable cashmere is natural,
cruelty-free, flexible, and sustainable.
Made from a byproduct of tofu production,
the vegan cashmere also has antibacterial qualities
and features superior drape and breathability.
The range features 13 pieces,
including hoodies, camisoles, shawls,
leggings and legwarmers.
Traditional cashmere comes from the hair
of a cashmere or Pashmina goat.
According to KD New York,
surging goat populations from an unregulated market
is causing erosion and desertification
of the Mongolian grasslands.
Around 90% of the world's cashmere is sourced from goats
farmed in China and Mongolia.
Major fashion retailers such as ASOS,
H&M, and Le Chateau have all banned cashmere
for animal welfare reasons.
An expose of cashmere production
from international animal rights group PETA
revealed workers stepping on frightened goats
while ripping out their hair with metal combs.
KD New York co-founder David Lee
told LIVEKINDLY that vegetable cashmere production
is a closed loop,
and uses no additional resources from the earth.
"In all of our testing, it has proven to be superior
"to animal fiber cashmere," Lee said.
"It has greater tensile strength,
"a lower pill factor, is moth-resistant
"and machine washable."
That's it for today.
What do you think of Chobani launching oat yogurt?
Let us know in the comments below.
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We'll see you again next week for LIVEKINDLY'S
"Weekly Vegan News."
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