Today you'll learn why you need a great pitch in English
and you'll learn two secrets to starting your pitch right.
And this is part two of this special series, all
about English coaching strategies to help you
improve your business communication at work fast.
You ready?
Let's go.
Hi, I'm your English coach, Christina.
I'm a neuro language coach
and also the owner of an international business.
And I've put some of my best coaching advice
into this short series of videos designed to
help you improve your business English communication skills
at work faster.
And if you want to join me
I'm having a free live interactive workshop
on Thursday, March 23rd.
You can get your invitation to join down in the link below.
First
let's take a moment to define what is an elevator pitch.
Basically, it's a very short way
of introducing your business or promoting yourself.
And the name elevator pitch comes
from this idea that it should be so short
that you could deliver it to someone
in just the time that it takes you to ride the elevator.
I don't know, like to the top
of a building in New York City.
It's a key tool to have in your business, English Toolbox
and you never know when you're gonna need it.
So let's take the time to work on it.
Now, why do you need an elevator pitch?
Because you're gonna use it
in so many different business situations.
That is worth taking the time to craft your pitch
in English May, and maybe also in your native language.
I mean, I've got one in English and in French.
And this is something that's gonna help you in, I mean
every conference that you attend
every networking event, every, I don't know, training event
every kind of situation where you could meet new people
and there might be the potential to meet potential clients
partners, people who know people who could use your services.
So having a pitch that you can deliver
with confidence to meet new people
and tell them clearly what you do.
I mean, you just have to have this in your toolbox.
All right, so let's jump in
and let's actually get started on your pitch.
Now, quick little note, the strategies that we take
to improving your pitch will actually work
for improving any kind
of business English situation that you need to improve.
The idea is to start small.
And today we're gonna look
at one part of your elevator pitch, the introduction.
When you're in a situation
you can start the conversation with confidence
if you know exactly what to say when you meet someone.
For example, hi, I'm Christina.
It's nice to meet you.
Very simple.
I mean, you don't need to be super creative
or sophisticated with it.
Just I would say learn that one little phrase
so that it's easy for you to deliver confidently
if you have a specific job title in your company.
Of course, you can start with that.
For example, if I was giving a short little pitch
here's what I would say.
I'm the founder of business English with Christina
and we specialize in helping tech scale
up build profitable business relationships with Americans.
Now, maybe you're an entrepreneur or you run a small business
and you don't want to focus so much
on your position in the company
but the service or the product that you provide.
For example, you could say
I help entrepreneurs create their business plan
for their E two Visa application.
Or I help companies who are setting
up offices in the US with their fiscal and tax policies.
So that's just two examples, but you can take that structure
and then personalize it for your own services.
So you see, just starting with something very simple
like the introduction of your elevator pitch, it's simple
it's easy, and if you like, know it by heart
it just becomes so much easier to go
and approach someone at an event because you
know exactly what you're gonna say to introduce yourself
and you know that the way that you're saying it
is something that's going to attract the attention
of your target audience.
All right, so I want you, here's a little homework for you.
After this video, I want you to take the
the structure that I've given you and create the
the introduction to your own elevator pitch.
And you can share it with us down in the comments below
so that, I don't know, you might actually find a new client.
You never know, hey, that that's the beauty of networking.
So work on your pitch
put it the introduction to your pitch here.
We're starting small, put it down in the comments.
And you're going to need that introduction for the next part
in our video series where we're going to work
on the rest of your pitch
but also go deeper into this unique method for solving all
of your English problems, not just your pitch.
And while you're working on that
you can go over to my blog post where you'll
find more examples that can help you, they're written down
so that you can really look at them, study them
try different pitches, and really do some great work
in a very quick and efficient way.
And while you're over on the blog, go ahead and sign
up for my newsletter so that you get your invitation
to my live interactive workshop coming
up on March, thursday, March 23rd.
Had to think about that.
Alright, so that's it.
Oh, and one more little thing.
When you sign up for the newsletter, of course
you're gonna get your invitation to that free workshop
but you're also going to be the first to know
about something special that is coming up.
It's something that with my team of expert coaches
we have worked on, we have refined over the years
and we know
that it helps you just become more confident and better.
I mean, yeah, that's, you're gonna get better
at your business communication skills in English.
So if you wanna know what that's all about
go and sign up for the newsletter.
And thank you very much for watching this part two
part three s coming up very soon.
And I will see you.