Hi guys I'm Summer from BELLA CANVAS and today's video is all about DTG printing
with DTG or direct-to-garment the printer directly applies ink to the
fabric of a t-shirt kind of like your printer at home except it's printing on
a garment instead of paper today we're in downtown Los Angeles at family
industries to cover the most frequently asked questions about DTG there's any
questions that we didn't cover in this video let us know in the comments below
and we'll be sure to get back to you okay let's jump in my name is Nick
Lorenzo I run sales here at family industries family industries is a
multi-faceted screening shop we do in-house screen printing live screen
printing and events digital printing embroidery and we do promotional items
as well we recommend DTG to our customers over screen printing when they
have a small quantity run that they like to do if they're looking to do somewhere
under 24 pieces if you're looking to start a brand and you have an e-commerce
platform and you're not looking to spend any money upfront we would have you go
into our on-demand fulfillment program where we would print as the orders come
in for you another great time these DTG would be if you are have a photo that
you've taken you know maybe you've taken something with your iPhone and you'd
like to translate that onto a t-shirt it's gonna come out very well if you go
that route with it there are a lot of multicolor jobs that if you were to
screen print would be very expensive there could be a 12 color print that
would be out of your price range and your screen printer might not even be
able to handle that they could run on a DTG printer and potentially come out
great there is a little bit more per unit cost for you but it's still at the
point where you can resell it for double what we charge you so for an example if
we had someone working with a Bella canvas 3000 one we would be somewhere
probably in the $12 to $14 per range for them to monster on their e-commerce
platform that way they can resell it in the $25 to $30 dollar range make their
money and not any inventory a good rule of thumb would
be to double your margin on all t-shirts and we have the ability to make that
happen the best fabric to print on easily on for DTG printing is %100
percent cotton we like to stay away from polyesters or tri-blends we will print
them but we do very much suggest to stay with a hundred percent cotton it just
retains the ink much better we've tested certain things and it just
we've definitely come to that you know clarity when we bring in a
customer that wants to set up a store with us
the three main garments that we work with with them are the bella canvas 3001
the bella canvas 6004 and the bella canvas 3483 tank top those are
the three that we try to steer our clients towards the 3001 works well for
everybody it is a unisex piece it's a great cut it's 100% cotton because 6004
is a great cut for women that and if they want something that's a little more
boxy we just shoot them over to 3001 and the 3483 tank top works well for men
and women and it is also 100 percent cotton so we try to
steer our clients towards those three garments to start if they're starting a
store the main thing they'd keep in mind with DDG printing with your colors is
just be aware that it may not come out exactly the same way you expect it to be
with a Pantone system like with plastisol ink but if you work with your DTG
printer whoever that may be they can test and figure out the right ways to
hit that color it just might take a little bit more time on the front end if
a DTG print is not holding up after washing then it most likely wasn't pre
treated correctly or it wasn't cured correctly it'd be something where you
could bring it up to your DTG printer to see what sort of solutions they can
have on their end it should hold up exactly the same my advice for people
starting a brand from what we've seen here is start small start with DTG don't
go ahead and you know spend a thousand dollars with a screen print run you know
test the waters with great garments like Bella Canvas has where you can really
kind of see your dreams kind of reality with your store but also not pay
inventory and not pay for any overhead that'd be my advice and that gives you
much more creativity to do the things that you want to do and not have to
worry about paying your bills we hope you guys enjoyed this video again if
there's any question that we didn't cover let us know in the comments below
we will link family industries info into the description make sure to give this video
a thumbs up and subscribe and we'll see you next week