Facebook has recently set a record for
the largest 1-day loss that US Stock Market
has ever seen.
Hey, this is Chia from Brand24! Welcome to the #SocialRecap,
our rundown of the latest highlights from social media
and digital marketing news.
So, this week's recap sees a growing trend in more high-tech developments
among tools and strategies in social media
along with more technical digital updates
to products themselves. Starting with Google Home.
So, Google Home is now letting you schedule routines ahead of time.
Earlier this year, Google Assistant rolled out
multi-step routines which let you combine multiple
actions with one command. So, you can have Google Home
dim the lights, adjust the thermostat and put on some
music by giving a single command like: "Google, relax!".
Now users can
program a multi-step routine well in advance
with a new Time & Day settings in Google Home. So,
you can have the lights dimmed, temperature adjusted and music
playing every night at 8, automatically.
And BMW is bringing voice search to its vehicles
with Amazon's Alexa voice assistant. It's no secret
that voice-activated digital assistants have been on their agenda for a while.
But it's finally up and running. And the integration
will be available in all BMW vehicles produced after March
this year, that are running the new 7.0
Operating System.
So, Alexa's integration with BMW goes beyond providing
audio responses. When you make a request and Alexa finds new
graphs, charts or other kind of visual information related to your
topic, you'll see all this on display in the screen in the center
console inside the car. So, it's a little more advanced than
the Echo Dot, let's say. Plus BMW has made
sure that they maintain control over the framework by
inserting themselves as a middleman between drivers and Alexa.
This basically means that when you make a voice request
you're talking to BMW servers first.
Then, they patch you over to Alexa.
This additional step is something that could result in a slight lag between your
request and getting an answer. But so far testers haven't reported
a significant delay. And it's a really clever way
to keep a door open for collaboration with other tech
companies like, let's say, Microsoft. And it looks like
LinkedIn is giving their app a more high-tech
makeover as well. They recently added QR
codes to make your user profile easier to find.
A translation button that supports over
60 different languages in your feed and they've
now just rolled out voice messaging. So user can
record and send voice messages up to 1min long on the app.
This is currently being rolled out to both Android and
iOS users on LinkedIn. Those on desktop in the mean time
will still be able to receive and listen to voice messages.
And now, Domino's is arguably more tech friendly
than most pizza chains, being one of the first
to let hungry people order pizza through a voice recognition app,
or by Tweeting a "pizza" emoji on Twitter, and even
order pizza just by launching an app without having to
click on any buttons. Well, their innovative streak continues
and now they become the first chain to let people order pizza via
Augmented Reality.
Yeah, they're the first pizza chain to let people order pizza
using Snapchat's AR lenses.
Snap users can play with a filter and use it on their faces to
see themselves wearing a pair of sunglasses with
pizza in the reflection. But flip the camera over and a floating
pizza box will appear on screen in their surroundings.
And then they can order a pizza directly from
Snapchat. So, going high-tech doesn't come cheap though.
There is a 500 000 dollar flat rate
to advertise on Snapchat's AR Lens.
Snap estimates that brands can reach between or up to
20 million users and get 40-60 million
impressions via AR. This puts CPM
(or Cost Per Thousand Impressions) on the pricer side. So it's not
for every company. But for those with deep pockets it's definitely
a way to stand out and increase brand awareness,
customer engagement
and customer retention rates in a unique and interactive
way that's pretty memorable.
And now for some less high-tech news:
Facebook has recently set a record for
the largest 1-day loss that US Stock Market
has ever seen. Just one day after posting
less than optimal quarterly results, Facebook stock plummeted
by roughly 120 billion dollars.
So, in less than 24 hours they went from having a market capital of nearly 630 billion down to 510
billion - that's roughly
a 19% decrease.
No other company has ever lost this much
in just the course of a day in the entire history of US Stock Market.
Unfortunate but kind of impressive.
Facebook 's enormous loss occurred the day after they issued their
quarterly report revealing that
they had not reached their
expectations for revenue and that their numbers for Global Daily active
users were also on a decline.
Not only did this loss set a record in US Stock Market,
it also was the
worst decline in terms of percentage
ever experienced in Facebook's own history.
And just a few days after this financial fiasco
with Facebook, Twitter also experienced a 20%
drop in market value. Very similar to Facebook's
loss in terms of percentage, though not in real numbers.
This came after Twitter released their own quarterly report which was
both disappointing and outstanding.
The disappointing part is reflected in growth in monthly
active users or lack thereof. Twitter lost about
1 million monthly users in a 2 quarter of this year.
Global users pretty much stayed consistent but US users
dropped from 69 down to 68 million.
The contradictory outstanding part of the report is seen in their profits.
Despite losing a decent amount of monthly active
users in the US market, they also experienced
an all time quarterly high, profit wise. So, Twitter's
net income reached about 1 million dollars with a 24%
Year-on-Year increase of about 710 million.
Even though figures for monthly and daily active
user are key indicators of growth, it's important to remember
that roughly 50% of Twitter's revenue from quarter 1 of
last year came solely from video ads.
And that video views in general on the platform
doubled in just one year.
And some important business news from Slack.
Just a few days ago, Slack announced that it has acquired
HipChat from enterprise software giant Atlassian.
HipChat is, or was, one of Slack's biggest competitors
in a world of workplace chat solutions.
It will be available until February and then users will be migrated
over to Slack. The same goes for Stride, a similar product
also from Atlassian. Since Slack only purchased
the intellectual property behind
HipChat and Stride, it's more of a partnership between
Slack and Atlassian. One that opens doors to future
integrations together.
So, the timing of this merger may proved to be crucial.
Especially with big players, like Microsoft giving Slack a run for its
money in corporate chat space. Teams is
Microsoft's answer to Slack and it's immediately
available to more than a 130 million Office
Cloud subscribers. There's even a free version to
attract new users. Currently Microsoft reports 200 thousand
organizations using Teams while Slack reports
500 thousands organizations using their
services.
And that's it for episode 15. Don't miss out
on the latest updates in social media and beyond. Subscribe
to the #SocialRecap and keep up with important changes
in a world of social media and digital marketing.
Thanks for tuning in and I'll see you next time. Bye!