I can guarantee this will be the most valuable video you ever watch what is up
guys issue boy the Beast of ECOM back with another video dropping nothing but
value bombs as I always do first and foremost I say thank you to anyone who
has subscribed to my YouTube channel at the time of recording this we're
currently sitting at around 500 subscribers so if you're not a
subscriber please do hit that subscribe button
I do you bring nothing but value and anyone who's joined the free course the
free Shopify course is at around about 2,000 members now over 2,000 members so
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in there as well so today's video I'm going to be talking through how exactly
I did over a million dollars in just two months this year in 2018 now I'm gonna
be breaking down the exact strategy okay right from the test ads I'm gonna be
showing you how actually scaled it close to 45 K per day and I'll be breaking
down the whole process not leaving a stone unturned this is probably gonna be
one of the most valuable videos that I ever put out so make sure that you stay
to the end you don't want to miss any of the content that I put out in this video
like I said I can guarantee this is gonna give you some crazy value okay
I'll push this is this exact same strategy in a text format in a facebook
group and the response was crazy so I knew that I had to literally get on
camera and share it with the rest of YouTube just as a reminder once we hit a
thousand subscribers on my youtube channel I'm gonna be giving away two
hundred and fifty dollars to someone at total roundel plus a personal mentorship
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my channel and once we hit a thousand subscribers are we picking someone that
total random to receive that money and personal call from myself so please do
subscribe so let's jump straight into the computer and let's get on with it
right so let's jump right into this case study on how I did over a million in two
months this year okay now I'll leave a link down below
actually verifying these numbers it will be a video really quick short video of
me refresh them the back end of my Shopify screen and stuff like that just
so you can actually see that the numbers are real Turner has a lot of skeptics
out there people always scream fake and all those sorts of things so I want to
verify these numbers so if there'll be a link down below a quick video it will be
unlisted from my channel but click on it down below and it will be me talking and
verifying refresh my screen and all those sorts of things with the numbers
that were done okay so let's jump straight into this case study and
remember if you do get some value from this which I hope you do please do
subscribe to my channel I fully appreciate it so let's jump straight
into it okay so the product okay how did I actually find the products now this
actually came from an unconventional way I actually have a supplier out in our in
China I've got two main suppliers who will work with directly and this product
was actually suggested to me by one of those guys now when I actually got the
link to take a look at it but they were showing me the pictures and stuff like
that it was doing very well on Amazon best sellers so when I was checking on
Amazon the product itself was doing very well something similar on Amazon was
doing very very well so that was my first kind of green light as to you know
it potentially being a goer so what I've done as well is I had a look on
Aliexpress to see if there are any vendors actually selling it and the
sales numbers on Aliexpress now to my surprise there was only two or three
sort of vendors actually selling a similar sauce some similar sort of
product which is a great sign for it to test because if he's doing well on
Amazon okay the massive ecommerce platform and
there's only few sellers actually selling it on Aliexpress it means that a
lot of drop shippers may not have caught onto it
yet so this could be a very good chance for it being a golden winner if you come
across a product like this okay I seem to be in that category whereby it was
doing fantastic on Amazon you know and there was not that many Aliexpress
vendors the numbers weren't extremely higher stuff like that of people selling
it so I knew that this was something that could be an untapped product so it
was all the great size for me to actually run it and give it a test and
finally it was obviously a generic product now I saw a lot of generic
products that have mass appeal okay if you want to do those massive days to 10k
per days you know and how this scaled up to 45 K per day okay the products have
to have sort of mass appeal okay in my experience anyway and finally a really
luck to have products that solve a problem I've put here the best type of
product product okay it's got it's a general product mass appeal for everyone
all over the world you've got massive audiences to scale to if you get that
hit and again it solves a problem so it's much easier to sell a product that
solves someone's problem then trying to set a product which just looks good or
has no beneficial real use at all okay so that's kind of the basics of the
product in in principle so moving on the actual test so what did I actually do
how that I set things up to actually test to see if this was a viable product
okay so what I did is I I used a website conversion I'm gonna assume that you've
got a little bit of experience in Facebook Ads
so you may see a little analogy so check WC and WW and stuff like that but I'll
break those down so I used a website conversion which stands for WC an advert
with the purchase objective okay I always go for purchase generally because
I want Facebook to send me buyers and not tire kickers or people who are just
gonna add to cart people who are just gonna click on my website waste me money
and not buy the product so I've generally put my trust in facebook in
that when you actually a objective Facebook will send you the
traffic that your objective is geared towards so I always select you know
purchase objective because I want Facebook to send me buyers people who
are gonna click on the advert add it to their car and actually purchase and
checkout ok so I've done a website conversion advert with the purchase
objective the video the the advert itself was a video ad I always find that
video ads always work the best the supplier themselves actually had a video
of the product in demonstration what I did is I pulled it into Premiere Pro and
was able to create captions and add music caching music and stuff like that
which I've got a little bit of experience in that and making it look
cool and catchy so that's what I'm doing it was a video advert ok what I then
doing is I set up 8 to 12 ad sets ok and I got to split it between w.w which is
worldwide and the US reason being is because now I find that the US has
higher CPM the CPM seem to be extremely high in some in some cases with the US
so I always like to split because if you put them all together you know the
worldwide will target the whole of the worldwide US generally seems to push up
my more CPM so what I like to do is I always like to split it I split my us
out with my worldwide and of course I exclude any sort of bad traffic
countries because you don't want people who you know haven't got the money to
buy or just literally again just tire kickers so countries such as Indonesia
India you know Peru Guatemala you know all those sorts of munchkins we do a
Google search and just try and kind of fine because a lot of them are kind of
cash on delivery as well in a lot of parts of those countries especially in
the air and Pakistan is stuff like that so so yeah you know credit cards and
debit cards and stuff aren't really as abundant so I always exclude bad traffic
countries and the budget itself for each ad set was around about 10 to 15 dollars
/ answer now a lot to do one single broad interest per ad set what I'm
talking about I'm talking massive audiences you know these can be anything
from sort of two million to 40 million you know absolutely massive audiences
because they get mass appeal again you can easily scale these up to the big
numbers a day it gives you a lot of audience and again you know you
frequency and stuff like that isn't gonna be as high with narrow audiences
and again eCPMs are generally a lot lower as well targeting these broader
audiences so I use one single interest if there's a you know if there's a few
interests that are related but they're you know the audience isn't massive then
what I will do is I'll stack them all together until I do get something around
the medium mark you know I've never really liked to go less than a million
if I'm being a hundred percent honest it's just what works for me and remember
this is what works for me every sort of ad account is a little bit different so
this strategy in this case City works for me generally going forward but you
know I'm always testing am always developing different strategies and
stuff so this is this is what works for this specific ad case study but this is
what I generally sort of do targeted men and female because again it had mass
appeal there wasn't it wasn't geared towards just women and it wasn't geared
towards just men so you know targeted both met a female the placement his
South was desktop and a mobile newsfeed so he's both of them together now I
created two different creatives I always like to test two different creatives not
just having one to see which one performed better once I know which one
performs better over you know 24-48 hours
I generally picked that one to go with all of my ad sets and run with it so it
gets the most likes and stuff like that as you can see this is what my testing
ad set sort of looked like as you can see splitting out by us the ages were 25
to 65 us as you can see interest one interest one splitting it us X us and
the two creatives in there you can see how that kind of kind of panned out so
that was sort of my my testing ad sets now moving on to the scale and the sort
of numbers I was looking at and what I was kind of dealing with with this
actual product itself so when I launched the launch ads the after two or three
days I always leave stuff for sort of two or three days to give Facebook
enough time to optimize you know it's always important to let Facebook
optimize two or three days is generally the minimum I leave to leave stuff and
you know the CPC's and the CPP's the cost per purchase that's what that
stands for was sub five dollars okay and the rest was three to five across all
access rellis is return on adspend so you know right there and then I know
that this product was something fantastic again so what I've done
immediately was increase the budget by doubling them to see how it responded
okay because when you push things sometimes your CP P's go out the roof
which is not really a golden winner so I wanted to push it and see how it
responded so what I've done is I've doubled the budgets okay from fifteen to
thirty dollars okay and again after two or three days the cost per purchase
stayed consistent that allowed me it's time to scale rapid okay because if you
got a brilliant product a lot of a lot of people will jump in the market and
try and copy the product so I like to scale super fast and just blow everyone
out the water while I can while I'm the first to the market so what I doing was
I duplicated winning access to manual bid each who had a budget of $1,000 into
a new campaign that's what I always put them into a new campaign and one of them
was I set the max beard so the max bid I always do max bid instead of average max
beard to three times the cost per purchase of my Auto bits so for example
I was getting cost per purchases at five dollars what I do is I'll set that at
fifteen dollars okay a monitor to monitor it from there
if it's that's what I generally like to set as my rule and then adjust it
depending on how its spending and the robots I don't get in then what I've
done of course is a scale to look at our audiences which you want to do you know
that's where you bank that's where you can make the most amount of money with
your look at our audiences so what you can do when you look at our audiences I
like to test ninety-five percent viewed of the video
which I'd like to move it go with view contents add to carts initiate checkout
and purchases so I test all of them okay and I always like to split right up to
ten percent so I'll always split it down so one percent one to two percent to two
percent etcetera etcetera wrap up to ten percent
what I always like to start with is us and ee8 to start with because they're
generally where most of my buyers generally come from so I always like to
start with those first and I'll probably start with knife upset viewed ones and
view content first because they're way you have the most amount of data to
start with again what I do then do is take the winning auto bids add sets of
my look-alike one so I launch all these ones on look-alike in auto bid you know
again budgets as ten to fifteen dollars and then see how they run for two to
three days and then what I do is want to see that they're consistent you placate
straight to manual bids again add a thousand per ad set and just rinse and
repeat all the way through the ad you know the look-alike audience is cutting
off anything that's bad keeping anything that's good into your manual bids and it
just and I'm going forward what are them going forward was to scale further by
breaking it down into best performing countries ages genders and placements
what I do is I export the data actually out of Facebook into an Excel
spreadsheet monitor and analyze the data of where the buyers are actually coming
from and then create ad sets going forward out of that data so I know that
it's pinpoint correct and test all of those as well and what I like to do is
create a no target ad set and just let Facebook pick out my buyers so literally
target the whole of the world like you know billion people whatever it may be
on Facebook and just let Facebook pick out the buyers and sometimes the wrath
on some of these are crazy because you've got that much pixel data purchase
information on you pixel that Facebook can just literally put these out of thin
air it's quite amazing the retarget is super super important okay do not miss
out on retargeting at all these are going to be your most highest ROI ass ad
set you know in the whole view campaign so I
always do retarget in as soon as possible you know as soon as possible
because people are generally hitting the product page and those who don't buy you
know you won't be rightly targeting those people straightaway okay now I
like to do everyone who viewed content but did not add to cart' everyone who
added the product to their carpet did not purchase everyone who initiated
check help again did not purchase and then everyone who purchased everyone
who'd sorry everyone who just purchased the product and showed them different
products and again everyone who viewed 95% of the video so you want to be
targeting all these people retargeting these everywhere as crazy as possible
okay because again they're going to be the highest robust ones okay you want to
target these people not crazy with offers I like to use a fruit roll
strategy which is generally showing them all different sorts of offers because
what I want offer that works or someone won't work for another person so sort of
you know retargeting says just stop learning low people will buy at that 5%
discount code until X amount whatever it may be people will buy a different sort
of people will buy at that 10% discount people will buy that free shipping
people will buy at that so as you can see you know the that sort of model
works great because not one thing will work for someone someone else will buy
it so that is the whole case study in effect and you can see you know how how
I learn about things so I hope you've got some value from this video you know
and like I said what works for me may not work for you but this is you know
tried and tested for me and you know we scaled this one up to 45 K per day with
this same product and using this exact same strategy so I hope this video
provided you some crazy value okay this is what my channel is all about just
provided the top-notch crazy value for you guys mapping you make more money
online remember I have got a free course totally free to get you started with the
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reach out to me via Instagram it will pop up on a screen is probably the best
place give me a like give me a follow drop me a DM and yeah we can have a
conversation on that that is it for this video and I'll be back with another one
dropping nothing but value bombs for you on a weekly basis so take care for now
and until next time I see lair