Company grows, as your brand grows,
there will be so many people approaching you,
wanting to join your team,
wanting to work with you or work for you.
Now one of the things that I do
when it comes to leadership is this.
That how do you differentiate
which one is good and which one is bad?
How do you differentiate what opportunity
to pursue, what opportunity you should avoid?
'Cause there's always an opportunity cost.
Also, how do you know which is
actually a superstar, which is just a talker?
Now one of the things that I do when it comes
to bringing new people on board,
and that could be an employee, could be a contractor,
it could be a salesperson,
it could be any of the roles that you might have.
What I like to do is imagine that that person's a jockey.
How do you know if the jockey will perform well in a race?
What I do is I will always give them a lame horse first.
That's right, a lame horse.
I'll give you a perfect example.
So one of the key team members that we have now,
Blake, who's my director, first he comes in the company,
he want to help me to boost my Instagram following.
At that time I only had a
few thousand followers on Instagram.
So I wasn't paying a lot of attention to it,
I'm like, I was a little bit skeptical.
Would this work?
Would this not work?
And Blake came up with this amazing proposal and plan.
I said okay, run with it.
Now in the beginning I didn't give him a lot of resources.
I didn't give him any manpower.
I said do what you could.
I gave him very, very little.
He was asking me to even get some new photos for Instagram.
I said no, take whatever I have, see what you can do.
And he was able to do so much with so little,
be able to grow the Instagram following
as well as generate revenue for the company
with very, very little resources.
Now that' a lame horse, right?
I gave a good jockey a lame horse.
See how far he could go, right?
And afterwards I say okay, this is pretty good.
Let me give you some more resources,
let me give you some more capital,
let me give you more support.
Then I bring on different people,
some of the smartest people when it comes to Instagram
to help us with our account, to help us with our strategy.
I gave him a lot of that kind of support,
plus money, plus giving him money to do shout outs
and collaboration with other Instagrammers,
And from there we grew thousands and tens of thousands,
and soon a million followers on Instagram.
That's what I do.
See when you give someone a lame horse,
a good jockey, they can make it work.
They will find a way because it's never a lack of resources,
it's always a lack of resourcefulness.
Then when you give them a winning horse, a good horse,
the jockey will take it and then win championships for you.