So maybe you’ve been thinking about starting your own business, and you have a general
idea of what types of services you could offer or products you could create, BUT,
you haven’t narrowed done your idea enough to take the leap of faith and really start your business.
Well, in this video, I’m going to share with you an amazing
strategy that you can employ to start building a community and collecting emails from the
people you imagine that you will eventually offer your services to or sell your products.
This strategy is especially effective because it will also help to
root your business development in market research and customer relationships.
So you will be able to validate the idea of your business
before you spend time and money developing something that you’re not sure will sell.
I’m going to share with you how can use a podcast to start
a business. We got a lot to cover, we better get to it.
Hey friend, welcome to the Pod Sound School where we help content creators and biz owners
stand out with exceptional video and production and content strategy.
I’m Studio Steve, and I’m the audio nerd of the team, an instructor in our courses,
and also an audio and video producer and editor by trade.
I’ve seen firsthand the power of podcasting for emerging
business owners, ourselves included. Podcasting has a low cost of entry,
a relatively low learning curve, but an extremely high marketing value.
There is currently no other place online where you can hold users' attention longer than podcasts.
Think about it, when’s the last time you listened to a podcast?
What were you doing when you listened. Maybe you were doing chores, exercising,
or on a commute in your car or a train.
This is such an intimate time, where listeners commonly become addicted to
the shows they listen to, and podcasts become part of their everyday routine.
Corporations and big businesses know this, and this is why the podcasting industry
is blowing up with advertisement money and targeted ad solutions.
This is creating a strange culture among podcasters and podcast hosts,
where podcasters are being encouraged to do everything in their power to attract tens
of thousands of downloads per episode so that they can make a handful of ad
revenue while helping to make fill up the advertisement companies wallets.
However, many savvy podcasters have realized the power in their hands with even small audiences.
And how bypassing the AD companies altogether and instead of fueling a business that they start and
create themselves has much greater yields and keeps all the money filling up their pockets.
This is my favorite aspect of podcasting is that it is open and free for all to join
and that there are a few best practices that will
get your podcast in front of people and keep them listening.
This is how you do it.
Here are the steps. They’re simple steps, in that they’re not complex, but they are definitely
not easy. And after you learn about these steps, if you’re feeling overwhelmed, remember we have a
ton of useful podcasting videos on our channel here that you can binge on, and we are also
launching the 2.0 version of our signature online course, Smart and Simple Podcasting where we
teach online business owners how to incorporate podcasting into their marketing efforts in less
then 3 hours a week. I’ll leave the link to join the waitlist for that course if you’re interested.
But here are the SIX Steps to start a podcast that will lead to a business.
The first and most important step is to have a STRONG idea in mind of the people you want to work
with or serve. Which group of people do you feel most drawn to? How narrow-focused can you get?
For example, instead of focusing on women, you
narrow it down to postgraduate women, pregnant women, or women in college.
The more you can pinpoint who you would eventually one day love to offer services
to and sell products to. The greater results you’ll have with your podcast.
Or in marketing terms. The first step is to Define your ICA or ideal customer avatar.
Once you have that step in place. The next step is to show development.
And during this stage, what you want to do, is to take all of the
data you collecting in defining your ideal person and pour it into show development.
Once you have a clear image of this person, the show development comes easy.
You can really treat your podcast almost like a test product.
Your episodes will be built to offer solutions and entertainment for your ICA.
A great show has a strong mission statement.
A goal in mind or a purpose that it serves.
Think back on podcasts you’ve enjoyed or binged on the most yourself.
What was it about that show that got you hooked?
During this stage is where you’ll come up with your podcast name, your podcast tagline, the
format of the show you want to create, and whether you’ll make solo episodes or interview guests.
And then, before you’re ready, you dive into the next stage.
Stage Three.
Create a Trailer. A trailer is a perfect place
to start with a podcast because it gives you an episode that you can upload to your podcast host
and share with all of the players. This way, you give the podcast players like apple, google,
spotify, etc, time to process your show. Also, having a trailer gives you
something to start building a social media presence with and social content to share.
STEP FOUR would be to choose a podcast hosting site, our favorites are Buzzsprout and Anchor.fm.
These hosting sites make it really easy to upload, add notes and artwork, and
distribute your podcast to all the players. STEP FIVE, is now to decide on a posting schedule
and to record and edit together a few episodes to have in the bank before a big launch day.
STEP SIX, create a social media strategy, meaning, what social media platform, or two platforms,
are you going to regularly post to with content that you repurpose from your podcast.
Yes that’s right. Another crazy benefit of podcasting is that it provides you with a TON
of useful content that you can repurpose for other places. Copy for emails, blog posts, Instagram
captions, descriptions, etc. Short audio or video clips for IG REELS or even TIK TOK. Its crazy what
producing a podcast every week can do for your growth on social media if you repurpose wizely.
And that’s it. I simplified it a ton,
but those really are the essential steps you need to take to get going on the right foot.
Once you have a couple episodes under your belt you’ll feel more confident in your podcasting
abilities and you’ll start finding ways to grow and improve your performance.
It will seem very laborious at first. Episodes will likely take you forever to record and even
longer to edit. But if you look at those realities as challenges you’re going to
bust through, before you know it you’ll be pumping out episodes,
and content for social media, in less than a few hours a week.
I hope you found this video helpful. Let me know if you did by pressing the like button
and leaving a comment. What business ideas do you have,
who is your ideal person? Let me know in the comments below.
Also remember to get on the wait list for our upcoming release of Smart & Simple Podcasting 2.0.
We’ll be making announcements and special offers to those who
join our wait list and you’ll have first access to the live launch of the course.