are you currently using social media in your business but you kind of need help
getting all of your different social media accounts organize and streamlined in this
video I'll show you how to create a social media content calendar so you can
finally sort out your social media schedule
stay tuned one of the biggest challenges I hear clients is that they find social
media very overwhelming they don't know what post, went to post, how often to post
let alone dealing with all the crazy number of social media accounts that they
have. Here's where creating a social media content calendar helps allowing you to
comprehend exactly what you need to do I use Google Docs to create a month view
of my social media content calendar putting it on Google Docs also allows me
to share it with my team so we're all looking at the same plan and any changes
that I make are immediately visible to the team firstly you need to commit to
putting out a piece of your own content regularly whether that's once a week
once every two weeks or even once a month
pick a number that works with you and that's realistic that you can stick to
my aim is to put out a YouTube video every week on Wednesday so I've plotted that on my calendar in red.
in order to make sure that i create videos to be released every
week I batch create my content so I assign time on my calendar to actually
create this content I work better when I create things in batches as opposed to
working on a new video every single week so I've plotted the time in my calendar of
when I'm going to assign time to make this happen I assigned time at the end
of the month to work on the next month's content you can see this marked on my
calendar in orange once you've released your piece of content each week you want to
make sure that you shared across your social networks for me I use Facebook
Google+ Twitter and Pinterest so I plot that in my calendar to make sure that
after I've released my piece of content
I share it to all of my social media networks I've plotted this on the calendar
every week in purple
I also want to make sure on my social media calendar that I'm emailing
my list regularly so I email my list on the same day that I release my new piece of
content to let them know that there's a new piece of information for them to
digest. I mark on the calendar in blue so far on a social media content
calendar we have our own content being released once a week and shared to our
social media networks and e-mail list once a week. But what happens on the
other days of the month for your social media posting to be successful you need
to be posting regularly, ideally every day or at least three times a week so you can
increase the chances of your followers seeing you in the different social media
new feeds the more that they see you the more they get to know, like and trust
you and inevitably buy from you during these other days of the week I'd
recommend posting other people's content I'll look for videos articles resources
podcast and quotes with information that will help my audience and I schedule
this content searching and scheduling once every two weeks you can see this
marked on my calendar in green. to make my content searching extremely easy I use feedly.com
which allows me to subscribe to different feeds of news articles podcasts and media
outlets in my niche this way I can then have a look at all these different sites
articles news items and resources that I can share with my audience I can filter
through all of the articles and pick the best ones to schedule in hootsuite for
my audience. HootSuite is a great tool because it enables me to post my content
to multiple social media sites that I own at the same time saving me a lot of
time in addition to this I can pre-scheduled content in advance so I
select the different social media sites that I want to share my post to write up
the post add the link an image that I want to appear, schedule it for a later day or I
can use HootSuite's auto schedule
and they'll figure out the best time to schedule the content and do that for me
and with the click of the button my content is automatically scheduled the
main activity for a typical social media calendar consists of creating content, distributing your own content
searching for content scheduling content and any launch and promotions
you want to plot out all of activity for the month in advance and then every
single week plan out the daily activities to get these things done it's
a lot of work but this is the kind of work that can also easily outsource to
a virtual assistant or social media manager particularly the content
searching and scheduling part once you get into the habit it becomes a lot
easier a lot less overwhelming and actually a lot of fun you like this
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