what will actually improve your content in this video we're going to talk about
the five things more important to upgrade before your camera
hey guys i'm rafael and welcome to the channel where our goal is to always fix it in camera
and then finesse it in post and i always appreciate the early thumbs up because
camera gear is awesome but it's nowhere near the most important to making great videos these five
things are fundamental to communication the camera is the tool used to capture all these aspects
and the bait on does gear matter is intense on both sides but without these fundamentals it
won't matter which gear or camera you actually use i'm going to show you examples of why each
are so much more important than the camera the top most important things to create great content are
good audio clean concise audio is the key to keeping people watching your videos that includes
mixing clean sound music and sound effects this is a ten thousand dollar camera rig but i'm only
using the built-in camera mic no consideration for the lighting and no consideration for the
composition and i'm pretty sure you wouldn't stick around too long for a video that is just like this
and here's a shot with lighting some composition and editing but only using the internal camera
microphone still not a video you'd probably want to watch for too long so now let's switch over
to filming with a three-year-old iphone with the front-facing camera but with a good mic
something similar to this rode video micro already an improvement and just to drive the point home
this is still a watchable video with just text on screen and a voiceover
the next one is good lighting understanding lighting principles not necessarily lights
but knowing how to light a shot or a scene to communicate to your audience or to just make
the most important aspect of the shot lit well again this is a pro camera with no consideration
for the lighting but at least now i'm using a pro microphone the only light source that i have right
now is a window light that's in front of me so now let's compare side by side the 10 000 camera rake
and the iphone footage which video would you prefer to watch understanding lighting
principles are the key to making beautiful images knowing the difference between hard and soft light
knowing the fusion scatters light making it softer and more pleasant shadows create volume and depth
light has color even though it looks white understanding how to control light is one of
the fastest ways to make your images better if you take anything away from this video it's this
learn lighting first it'll make every camera a good camera next is composition or understanding
the framing of shots what to put in the shot or what to keep out to help draw the viewer's eye
where you want it to be there are general rules of composition and framing that can be used
as a guide like simplify the scene rules of thirds the golden ratio diagonal lines fill the frame
and high and low angles i made a whole video about camera angles and composition and what
it communicates to your audience check it out in the description next is editing
being able to splice together shots and thoughts to convey a clear and tight message is the key to
keeping your audience engaged again this is a pro camera with no consideration for lighting
but i'm using a pro microphone and the composition is a little bit better but no editing for
these slow pauses editing is one of those things that can make or break any video depending on
the project the use of b-rolls jump cuts staying on the plane the 45 degree rule
cut on motion cut on similar elements match cuts ultimately every cut should be motivated and
editing is such a huge topic which i will start to dive into in upcoming videos so smash that
like button for editing and subscribe the next is the lens the choice of focal length you choose to
compose your shots with lenses are more important than the type of camera it is mounted on now this
is the canon eos rp with a better lens the rf 35 millimeter 1.8 lens with good lighting composition
and a good mic and a little bit of time taken to edit the footage on the left is a 1500 camera
setup and on the right a 10 000 setup which would you want to make and which would you
watch always remember that the lifespan of quality lenses will outlast any camera body even today
vintage lenses work on modern camera bodies still capturing beautiful images the whole point here is
that you can achieve good results with almost any gear understanding the fundamentals of lighting
composition and editing and after a recent discussion with tom buck i want to be very clear
i am not saying that you'll be able to achieve the same results with an iphone that you can with
a high-end camera but you can still achieve great results with low end gear but not exactly the same
results it's about getting the job done and still looking professional cameras and gear are fun
but they are low on the list of what is actually important to make a well-crafted video the power
lies in you the creator not the tool learning and mastering these fundamentals on the gear you have
now translates one for one to the best gear in the world everyone that excels in the creative
space had to learn these exact same skills how do you feel does the camera play a much bigger
role in making videos let me know your thoughts in the comments down below as always thanks for
watching give me a big thumbs up subscribe i'm rafael i'll talk to you soon bye for now