Do you know where most of your traffic is coming from? Recently I discovered
that most traffic from newly uploaded videos comes from browse features. In
this video you'll discover how to identify the largest traffic source of
your recently uploaded videos and 7 ways to optimize your channel home page to
get more views. Stay tuned to the end of the video so you can download my free
youtube channel evaluation checklist hello my name is herman drost from
drostdesigns.com if you want to grow your audience on youtube and generate
traffic leads and subscribers on autopilot
hit the subscribe button or hit the bell notification icon how do you identify
your main traffic source? To identify the main traffic source of one of your most
recent videos click on video manager copy the title of one of your most
recent videos I'm gonna select this one click analytics. Enter your title in the
overview box click on the title in the drop-down under analytics click on
traffic sources scroll down and under traffic source
you notice that browse features has the highest number of watch time minutes
which is above direct or unknown it's above external it's above suggested
videos as well as channel pages other YouTube features and YouTube search. So
what are browse features? It's traffic from your home page home screen
subscription feed and other browsing features it includes both signed in and
signed out users here are 7 ways to optimize your channel home page to get
more views to your videos number one channel banner keep your graphic simple
and professional so when people visit your homepage they'll know immediately
what your channel is all about a couple of things you might want to include on
your channel banner is a picture of yourself and your upload schedule number
two channel trailer this is usually the first and largest video that new
visitors will see when they go to your channel homepage so how should you
structure your channel trailer create a 60 second video that encapsulates the
content of your channel make sure you invite new visitors to subscribe and
give them a reason why keep in mind you don't have to include a subscribe button
at the end of your channel trailer because one will automatically pop up
when your video has finished playing number three featured video this is
primarily for returning subscribers these are people who have already
subscribed to your channel so they won't see your channel trailer anymore when
you add a featured video you can select from your most recently uploaded video
or you can select a playlist number for about page this is where you add a
description that summarizes what your channel is all about
so it motivates viewers to subscribe you can also add up to five custom links
that will be displayed at the bottom of your channel banner make sure you also
include a business email address in case you get inquiries from sponsors and
potential clients number five sections sections are a great way to organize
your most important content on your channel homepage add your best playlists
to the sections and place your most important section at the top and the
rest in descending order make sure you've optimized each playlist
by including the title description and a thumbnail these will appear above each
section on the channel homepage you might want to also experiment with
creating a horizontal and vertical sections to see which works best number
six thumbnails when first-time visitors come
to your channel homepage they're probably going to scroll down the page
and see all your thumbnails if your thumbnail images are attractive and
congruent then somebody's going to click on them to check out the video so when
designing your thumbnails make sure they contain bright colors bold text and tell
a story number seven get opinions from others
you've probably heard of the saying "cannot see the forest for the trees"
this means a person can't see the big picture because their focus is on the
details when you view your own channel homepage it's hard to be objective
because you see it all the time therefore get opinions from others by
asking them "what elements on my channel homepage would motivate you to subscribe?"
if there's nothing to inspire them it's time to raise your game now you know
some ways to optimize your channel homepage and get more views to your videos
let me ask you an important question what motivates you to keep returning to
a channel to watch more videos post your answer in the comments below I'd love to
read them and I'm sure others would too click the card icon to download my
youtube channel evaluation worksheet you'll receive a step-by-step checklist
that will help you a evaluate your own YouTube channel you'll also get
links to specific YouTube tutorials to show you how to make the necessary
improvements if you want to learn how to grow your audience on YouTube and
generate views and subscribers on autopilot Click the SUBSCRIBE button
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see you in the next video