welcome to the e-commerce playbook brought to you by IWD agency where we share tools tips and
tactics from industry leading experts to help you take your e-commerce game to the next level
now here's your host Joe McFerrin hey this is the e-commerce playbook my name is Joe McFerrin
I'm with IWD agency did I have James with me one of our account managers at iwt agency as
well hi Joe thanks for having me yeah of course today we're going to talk a little bit about the
difference between magenta wine and magenta to why you should upgrade or think about upgrading
let you kind of kick it up and tell us what your thoughts are about that sure yeah it's a popular
a popular question I think the end of life is scheduled on not for June 2020 or magenta one
community and it's not not not going to slide from that they've committed to that date most Magento
implementations are the gentle one community the latest version is one 9x so you know I don't know
how many about live web sites but you know you can expect a hundred thousand people to be affected by
the end of life I think it's probably a realistic number you know personally I have several Magento
one sites that are demo sites that that I have the same up against the same thing yeah so what people
are looking at is you know there are several several options you know the people that are
on Magento one community and hosted themselves they call that on-prem hosting they're looking at
possible upgrade to Magento to maybe with the same host they're looking at other platforms you know
the popular platforms shopify bigcommerce under that WooCommerce also yeah they're looking at
options for moving to Magento cloud so Magento has two products for their commerce that one of those
is Magento commerce on-prem meaning you get a license you host yourself the other one is Magento
commerce on Magento's cloud product which is on AWS AWS right yeah yeah and good experience with
that so far but you know Soloff lots of decisions and you know on what direction to go but the time
is now for you know starting these decisions you know June 2020 is how many months away where you
know nine months from this from this point so lock is ticking good the clock and so I know one of the
popular questions that I always get is what is the migration like is there is there an easy
way to do it or do I have to recode everything do it does everything have to be rebuilt or is there
an easy way to migrate over to magenta - yeah so from the from the you know as a business owner
most people associate their their you know the Magento society or the IP with really the data
and Magento is build a pretty robust tool for that that assists in in migrating the data there's also
a lot of third-party tools for it you know and we've assisted people with with our own script
for that or magenta one to potential - so that's one part it's the data it's it's it's easier to
migrate the data then move it essentially it's a real platform Magento the name is the same with
this still Magento but it's it's an apple and you know three oranges or whatever the code completely
different yeah so the data yes possible to move it the code there there is not a method for
moving and existing extensions any the customized code base for Magento Wanda magenta - I mean your
Google tag manager one-line implementation or your Facebook retargeting script you can probably cut
and paste that out from a gentle one - magenta - I mean I'm simplifying this sure but everything else
requires a new extension a new solution okay yeah yeah and yeah or there's some big a winds about
moving to Magento - there's some cool features or the features about the same well on the community
you know there are more there there's you know it's it's better you know it's it's a modern
magenta one I started on that magenta one in 2009 I think it was 2007 was the first time that
I've heard about it and you know so the the code base the the database the the indexing the caches
all of that has evolved over time just from a performance side you know out-of-the-box you
know this is there's something people are arguing about online right now but you know across across
from one from m1 to m2 it's better to be on them too and then the you know the ecosystem the the
marketplace which iwd has been involved in since you started ID you know you you were make anything
and put it on the Magento marketplace it wasn't vetted right and that was bad code or a brake
crasher system or if it was gonna change core code or any of that that's right yeah which affected
the the really Magento of still Magento and us as part of the Magento ecosystem is Delta partners
still recovering from that because people would go in the marketplace they would think they were
getting a curated you know a curated extension right and it would cause them off the problems
so so now that they moved in em - really - the and they say it's it exists for m12 but they have a
curated marketplace where the code is vetted best practices you know what you're getting and that's
the better experience for customers moving to em - so it's a better platform and it has a better
market place - yeah it's much better yeah do you appreciate that they're doing that it is a
trusted source to know that you know these these extensions have now been verified by Magento and
Adobe to make sure that the code is clean good quality I think that is a huge huge benefit to
moving as far as other features I know that [ __ ] is now have a b2b component and another
integrating with some more third-party software audience that's on that yeah I mean they my my
most of a lot of my time during the day spent on their Magento commerce product for b2b so that
that's something that you get with the b2b license you know there are additional things that come
with commerce there also was an extended feature set that comes with commerce cloud but just for
commerce you have access to the Magento b2b product if a b2b product allows having distinct
catalogs you know they call them shared catalogs it allows you to do you know I build a catalog
for your business that gives you you know pricing that's only available for your business when you
log in you only see products and pricing you know that's that's the most the simplest level but our
client Casey supply has leveraged that with with great success yeah yeah that's great yeah it's
one of those components that b2b companies have to have it they have to have catalogs for different
companies they serve they can't just have a one catalog it's all or one pricing that fits all so
it is a key component that agenda is covering with that that add-on yeah and the cotton the
commerce also allows you know to target these customers for example you can you can segment
these customers using the segmentation component of the commerce agentive commerce and then you can
deliver them a personalized experience using some of the banners and things you know think widgets
in Magento one but really you know we can say that your Magento to you're a b2b customer this is what
you've purchased in the past so I'm gonna show you a banner that's tailored to your experience
on that site and those are the things that are available something example some of the things
they belong in in the commerce product sure yeah that's excellent and you know also note that you
know adobe has bought Magento and I think they're putting a lot of effort into coming up with new
features and enhancing the code and they come up with pretty regular updates and new versions of
Magento too and they have the the commerce version and still the open-source version so they still
have the open-source version which is free to the public right yeah it's free to the public and they
move to something actually you just triggered in me which is a pause another positive thing in kind
of building building and also winning back some goodwill you know in in the Magento world is you
know it's a barrier to both from a disruption of business side sometimes and but also from a
budget side to these updates that Magento plus you know pushes out some of them are security related
some of them are a lot of them are functionality you know additional functionality which is great
but really some people just want to they want the security release they want the patch that related
to security and they don't want the enhancement to a baked in extension that they're not leveraging
at all yeah so now Magento has said moving forward they're really gonna branch that and
they're gonna say you know we have security patch and you know distinct security patch
and then a functionality that contains that patch and you can pick and choose and I think that I'll
allow people to be secured moving forward you know without having to worry about everything
else it's a huge upgrade correct yeah yeah well excellent James I appreciate you coming in and
covering this topic with me today sure thanks for having me Joe all right thanks thank you you