In this video I'm gonna tell you the top ten social media marketing agency niches
of 2019 so stay tuned here we go welcome back everybody and thank you for joining
me my name is Jordan Steen also known as Cereal Entrepreneur and at this channel
we talk all about starting a marketing agency building a personal brand or
really just building an online business if you're interested in any of those
topics make sure to hit that subscribe button and the notification bell in the
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here at my channel oh and PS make sure to stay tuned to the end
of today's video and I'll give you the number one niche to target for 2019 so
guys choosing the right niche can be challenging really a lot of people are
looking for which one is gonna make me the most money what you need to
understand is really that any niche can make money if it makes sense for that
business really it's more about what businesses are spending money and with
whether or not that business owner is willing to spend or not so you can find
clients in any niche I don't want you to think that there is a niche out there
that just doesn't exist if the business fits and needs the marketing then you
have a client that's all that matters but ultimately there are some niches
that are more prone to buy into digital marketing just because of the nature of
their business and ultimately they have larger budgets most of these ones that
we're going to talk about with regards to spending on their digital marketing
campaigns and that could be for several different reasons but we're gonna focus
on the top 10 niches and why you want to consider those niches in 2019 so let's
go through them really quick after we get done going through all of these
niches it's up in the top right hand corner but come back and check out that
video it's our proposal template and guide that you're going to want to use
when you go in to actually pitch these potential clients so the number one
niche we're going to talk about is the healthcare niche and this could be
doctors of any kind surgeons and the reason why that the healthcare niche is
so great to go after is because they have super large budgets I mean just
think about it one surgery could cost ten twenty thousand fifty thousand a
hundred thousand depending on the surgery but it could be super expensive
so if you bring in one new client for let's say a plastic surgeon they just
made thousands and thousands of dollars for you to potentially spend anywhere
from 25 to maybe a hundred dollars to bring in that one
client right so if you're spending $100 and you're bringing that person a
customer worth $10,000 they're gonna be pretty happy right and that's what's
great about the healthcare industry they have a higher markup on their product
meaning that the profit margin is usually going to be a little bit higher
meaning that they're also willing to spend more so doctors ultimately spend
more on campaigns healthcare industry is great number two is the fitness and
weight loss industry everybody gets really involved with something when it's
an emotional trigger right and people ultimately want to look and feel good
about the way they look on the outside right so that's why healthcare and
fitness does really great with digital marketing because they can get in on
places like social media platforms and use that platform to engage with their
audience and show them workout routines and ideas and ultimately changes from
start to finish what people look like and that pulls at the emotional
heartstrings of people right so these are really great ways for them to land
clients thus why weight loss and fitness places or gyms are looking at digital
marketing so heavily and actually spending a lot of money in the digital
marketing space number three is going to be lawyers or attorneys and that's
because they are one of the largest spenders outside of auto dealerships
lawyers and attorneys are the probably the number two spender in digital
marketing or just in advertising budgets across the world and the reason being is
because they have such a high markup on their services and their profit margins
are typically a lot higher thus meaning again that they have the budgets to
spend on digital marketing also they understand that clients in their local
area are typically going online to Google to search for these types of
businesses first right so then from there you can use social and email and
all of those remarketing techniques to get them into that attorney's door
versus someone else but ultimately they do know where these customers are
beginning their journey and that's why it's so important to them so lawyers
number four is dentists so we kind of look at these a little bit separately
from the healthcare industry you know we focus on doctors and surgeons dentists
are kind of different because yes it is healthcare but it's more cosmetic than
it is you know taking care of your actual well being right but dentists are
another one similar to doctors and attorneys where they make a higher
dollar income versus the amount that they have to spend to run their business
meaning their profit margins higher so they know that they can spend the money
on digital marketing also they're just like doctors and attorneys where they
understand that people in a local area are going to go to Google search first
to find their potential dentist that they're
going to go to right so they understand the importance really the biggest thing
is people have to understand the importance of digital marketing and
ultimately all of these niches that were covering are starting to understand or
have already understood for a long time the importance of being online question
of the day has your agency worked with any of the four previously mentioned
niches or not and if not one of those four then definitely let me know if you
do any of the other six we're about to go into but I'm curious which ones
you've worked with number five is a veterinary care practice and that's
because vets are just as similar to doctors and lawyers and dentists as any
other doctor anybody on the healthcare industry would be and they understand
that people really care about their pets that's why social media is a great place
to go people always engage with cute puppy videos and photos and stuff like
that so it's a really great way to promote engagement with their business but it's
also a great way to reach their potential customers because just like
you when you're looking for a doctor or a dentist or attorney in your area if
you need a vet you're gonna find one close to you and local to you so where
are you starting search again vets understand that so they know they need
to be online and again their profit margins are higher just due to the
nature of their business so they're willing to spend
number six is salons or anything dealing with like beauty and getting your hair
done or your nails done or whatever it is that you're trying to do as far as
looking good as concerned and the reason being is because salons are able to take
all of the stuff happening inside their salon so all the new haircuts they're
putting together all of the new nail designs and all of that whatever it is
that they're doing at their salon they're able to take that and put a ton
of cool video and photo together and then advertise that to their local
community showing their talents and their skills and that draws ultimately
new customers into their place of business typically you have to
understand that when a business has a larger profit margin because salons
charge a lot of money to do hair and just to dye hairs like $400 women y'all
are crazy I got to tell you all that because I don't have that kind of money
to be blowing on hair every single month but they charge a ton of money so they
have a higher profit margin and they understand that their their product or
their service is very visual or visually appealing right so they need to put that
on line and the best way to do that forget putting it at a newspaper or on
TVs when you can do it on social media super super cheaply salons are another
great one oh and some of you have actually already met with a business
owner maybe landed a client but a lot of you
don't know what the next step is so in case you're wondering what that is we
put together a video on the onboarding process check out that video up here in
the top right hand corner number seven is chiropractors so if you guys can't
unsee the trend already a lot of these businesses or niches that we're talking
about are in the service industry and their professional style services that
deal with the the way you feel about yourself right your confidence level all
of them ultimately affect your confidence level a chiropractor is going
to help you feel better which is ultimately gonna make you feel happier
and feel better about yourself right chiropractors also have a higher profit
margin and they have something that they can appeal to the masses if you have
pain nobody wants to be in pain so it's easy to pull at those emotional triggers
to get people in your door versus trying to sell something that doesn't
necessarily have an emotional attachment of some sort so chiropractors again very
high budgets and their customers are perfect for emotional trigger selling
number eight is general contractors and general contractors are always going to
be great because again higher profit margins but also again very very visual
when they go in to do a new home or do a new bathroom or whatever it is that
they're remodeling or building you always start with something that's not
very appealing or attractive but then by the time the job is over
it's beautiful and it's usually very easy to want to look at right so that's
why they do well is social and then they ultimately have to bring these people in
every market to them right so remarketing is a great way to get
those people with social right but a lot of general contractors aren't using that
and they're starting to realize the importance of visually showing people
what it is they do and then also remarketing to them with customer
testimonials and experiences and what they felt like their experience was like
so that way they can give it to people who are potentially considering buying
their products but again general contractors really great definitely
suggest checking them out number 9 is restaurants and restaurants are always
going to be appealing but when I say restaurants I want to give you guys a
little piece of advice from my past experiences if you're going after a
restaurant and it's a brick-and-mortar location right that's pretty much every
restaurant I don't know why I said that but you guys get comes if they have only
one location that's typically not the best restaurant to go after so for
example a one location pizza restaurant probably not ideal right because the
average plate is probably going to be anywhere from ten to fifteen maybe at
the most twenty dollars per person it's just
not enough for them to justify a budget especially of $1,000 or more but if you
have that same pizza location and they have three locations their budget is
probably a little more justified so they might that at that point they would be
more willing to spend but at the same time you have restaurants like in my
area we have one called Papa Doe that one restaurant does five million dollars
in sales every single year do you think they could afford a budget I'm gonna say
yes so that's the difference you really have to look at each restaurant
independently and say okay what type of restaurant in is this how much money are
they really pulling in and do they really could they really afford $1,000
to $1,500 per month yet or are they not at that point in their business cycle
but that's it for this video guys thank you so much for sticking around and
since you stayed till the end I'm gonna give you the number one hitch that I
recommend trying to target in 2019 and the reason why I want to recommend this
niche is because number one I've had a lot of success with it but also number
two is there one of the newest niches to the game and they're one of the largest
industries in the world if not the largest industry in the world and that
industry is real estate has real estate agents and real estate agencies were the
last ones to the digital marketing space I honestly don't know why it took them
so long because they have one of the most visual brands or products to sell
out there but ultimately they were the last ones to come to the game or one of
the last ones and so there are tons and tons of real estate agents to get out
there and start bringing into the space ultimately there's I think over 2
million real estate agents just in the US alone so there's plenty of businesses
out there and they're learning the importance of being online and having
their listings readily available or easily available on their website and on
social media but those are the top 10 niches guys I really hope that that
showed you or maybe shed some light on what to look out for in 2019 and who you
might want to consider targeting into 2019 but before I get out of here you
guys do me a favor and leave me a comment below and let me know again I
want to know what niches you guys have you tried any of the ten that I
mentioned and did you have success or not if you did what do you think
happened that caused these success if not why do you think you failed or why
do you think that niche wasn't right for you but that's it for me guys I'm gonna
get out of here and I will see you guys on next week's video until then Cereal
Entrepreneur out bye guys ready to start living the six figure
work wherever be your own boss lifestyle well at Cereal Entrepreneur Academy
we'll teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see in the course Cereal Entrepreneur out!