- Today we're talking about
how you grow your YouTube channel and get more subscribers.
(contemporary music)
Hey guys, my name is Jeven Dovey.
I do a lot of awesome film making tutorials,
camera reviews, and I like doing some YouTube training
that will help you take your channel to the next level.
Alright, so I'm just out here.
This is City Hall of Santa Monica.
It's actually, there's a nice beautiful park over here
we're gonna go explore.
But today we're talking about
how you grow your YouTube channel
and specifically how you get more subscribers.
So this is not what YouTube is all about.
It's not all about numbers; however, this video specifically
is about different tricks and things that you can do
that will help boost your channel and get more subscribers
and get you in front of more people.
Now this doesn't mean
that you're gonna have a successful channel.
There are a lot of things that you have to do
beyond just growing your channel.
This is something that you implement
once you figure out what kind of content you're shooting
and you know who your ideal viewer is
and you're creating content for that viewer.
So if you wanna see another video
where I talk about the different tips that I have
to be successful on YouTube,
I'll put a link to that down below in the description
along with some other YouTube training tips.
This video basically piggybacks off of those other videos
and this video is seven tips to grow your channel faster
once you've established what your channel is all about.
So the first thing is that you need to know
what your niche is and what kind of content
is being produced in that niche.
This is super important
because if you're creating content in a specific niche,
but it's not what people are actually looking for or want
then you're not gonna grow.
So you need to find out what other creators are creating
in your specific niche.
And it is very important to have a specific niche.
And once you've figured that out
then you need to create videos
around the same type of topics
because people are searching for that
and that search volume is what's gonna lead to more views
which is gonna lead to more subscribers.
So it's super important to know
what people are actually searching for
so that you can create content around those same topics.
And number two goes right along with that
and that is you need to create searchable content.
So once you know your niche
and you know what kind of content is being produced
in that niche you need to create content
that is searchable.
So you need to create topics
that people are actually searching for
and when you create searchable videos,
what happens is that you're getting random people
to stumble upon your channel
because they're searching for a topic in YouTube.
YouTube is the second biggest search engine in the world
that's right behind Good, which owns YouTube,
so if you search for something on Google,
you're also searching the YouTube library.
So if you type in how to vlog in Google,
my video pops up right there on Google
the second thing down.
So it's super important to make searchable content
because people are doing searches everyday.
Now that doesn't mean
that has to be all of the content on your channel
but some of it needs to be searchable
because that is what's gonna drive new people
into your channel and they're gonna subscribe
once they like your content.
Okay so now that you have searchable content
and content that people want in your niche,
you need to keep people watching your content.
And this is achieved by throwing people to other videos
from your video.
So this is part of a YouTube training series that I'm doing.
And I'll put links down below in the description
to a bunch of other videos
that basically piggybacks off this
and just helps you round the whole picture
of YouTube training.
Well right there, when you go down to the description
you'll see a bunch of other videos.
Those are all videos that keep people watching videos
on my channel.
Now beyond putting them in your description,
you also wanna put cards,
that's the things that you see up above the little i icon
and then also you wanna put in-screens.
And you have the option to put a bunch of other videos.
You can put like up to four, but I suggest only doing two.
Now one of 'em you need to click that option
that says YouTube optimizes the best content for the viewer.
So YouTube's gonna randomly select
based on what that viewer has watched in the past
and then that second video
you need to find a video in your library
that relates to this video that you're doing.
So this video, I'm doing how to grow your YouTube,
the video that I would put on my in card
would be how to be successful on YouTube in 2019.
That's another video that I've done,
but it relates to this video.
So that's the whole idea.
Don't put too many options but you wanna put videos
that make sense so that people will click through
and keep watching.
You want people to binge on your content
because when they binge, they're more likely to subscribe
because they like the content that you're producing.
If they're watching multiple videos
then there's a good chance
that that is now gonna become a new subscriber
and someone that's gonna keep watching your content.
So this next tip is super important
and that is you need to optimize your content.
What I mean by optimize is basically doing all the things
that you need to do
to basically keep someone watching your videos
and get them to hit that Subscribe button.
So I'm gonna give you a few tips
on ways you can optimize right now.
The first is within the first 30 seconds of your video
you tell the viewer
exactly what they're gonna see in the video.
So I highly suggest even starting with that,
just saying right off the bat what they're gonna find
in this video
because someone's more likely to stay there and watch
once they know what is going on.
If they clicked on and it's not what they think it was,
they're gonna click off.
The second thing is have an intro
that just basically tells who you are,
what your channel's about in like five to 15 seconds.
So I'll put a link down below in the description
where I go through how I built my channel trailer
which was the whole Creator Film School
that you saw at the beginning of this.
Next you want to introduce yourself.
So as soon as your channel trailer is done,
you wanna say who you are, what you're about,
and what this channel's about.
Now sometimes I forget to do that
but it's something that I think is very impactful
in keeping people on your channel
and getting people to subscribe.
So when you say like who you are
and what your channel is about,
someone knows exactly why they're here.
If you don't do that, then people don't know who you are
and that's the most important thing.
People wanna subscribe to you as a creator,
they don't wanna subscribe to you
if they don't have any idea
of what your channel is all about.
So put a quick intro.
So for example on my channel trailer
I might say something like,
Hey guys, my name is Jeven Dovey.
I do a lot of film making tutorials,
I do product reviews, and I also do YouTube training tips
to help you grow your channel
and take it to the next level.
And then from there what I would do
is just go right into the video.
So I basically optimized the first section of my whole video
so that you get who I am, what my channel's about,
and why someone should subscribe right up front.
Now the next thing is obviously the most important thing
about the whole process and that is good content.
You just need to have good content
and that will help obviously grow your channel.
All these other aspects are gonna help elevate the chances
of that person hitting subscribe.
The most important thing is having good content.
So you gotta just make good content.
And my last tip for optimizing your content
is at the end make sure you do the same type of thing
where you tell you who are, what this channel is about,
and then ask them to actually subscribe.
So say if you're new here to this channel
make sure you hit that Subscribe button,
turn on the bell icon so you don't miss a video,
and then also ask them for some feedback
or ask them a question or do something
where you're engaging with your audience.
So a lot of times if I'm doing like a specific product,
I will ask a question about that product
and say like hey guys, I'd love to hear about your thoughts
on this video and this specific tip
down in the comments below.
So make sure you do that.
So when you ask questions,
people are more likely to engage with you.
But don't just ask any questions.
You need to ask questions that are related to the video
that make sense and that are gonna spark conversation.
The best thing that could happen
is that you have conversations between your viewers
happening down in the comments
and then obviously you need to chime in.
So, if you're gonna make all this content
and you're gonna ask questions,
you definitely need to go in the comments
and respond as much as you possibly can.
Now I know as creators,
as soon as your channel starts getting bigger and bigger,
it's harder to keep up with all the comments.
So for me, I get a lot of comments
on all of my videos and what I try to do
is within the first day respond to the comments on the video
that's currently posted
and then I have my notifications on my phone
so if I'm free and I see notifications pop up,
I'll respond to comments.
But you have to come up with a system because over time
you'll start getting more and more comments
but you need to try to stay as engaged as possible
with your audience
because that's gonna help keep people as lifetime viewers.
And YouTube is not a place
where you just dump videos and leave.
Like you have to actually be a creator,
you have to be part of the conversation,
so put yourself as part of the conversation.
Don't just dump videos and leave,
try to be involved as much as you possibly can.
Okay, I know there is a lot to unpack
in that last tip all about optimization,
but there is a lot of things that you can do
to help grow your following
once you've optimized your content.
So tip number five is drive traffic
from your other social media channels.
So if you have an Instagram, if you have a Twitter,
if you have a Facebook, then you need to optimize
on having those followings and drive traffic
to your YouTube videos.
So every time you post a video make sure you're sharing it
across all your social media platforms.
Now a huge tip here is start an email list.
An email list is gonna be your most powerful tool
in this whole social media world.
Basically we're on borrowed space
with all these social media channels.
YouTube could pull the carpet from under you any day
and take your entire channel away.
Same with Instagram, Facebook, all those.
Like it could just disappear one day,
that's kinda the nature of this whole social media world
is that we're on someone else's website
and they can pull the plug at any point.
So your email list is the only thing
that's actually like yours
and then you will always have access to your followers
from your email list.
So I highly suggest
if you haven't started building your email list,
this is something you need to start right away.
And whether you do it
by just putting links in your description
that says join my email list,
or you can do other things that are lead generations
that bring people into your email list,
this is important.
And the reason I'm bringing this up right now
is that you also want to send out your videos
to your email list and if you're part of my email list
you'll probably get this video in the form of an email
at some point.
What I like to do is maybe do like a weekly email
that has like new videos
or like just other information going on.
But the idea is that you're keeping people engaged
through your email list
and then they're more likely to watch your content.
And if you have like a blog or something
and then you're building your email list from your blog
then what's gonna happen
is that you're gonna get new subscribers
from people who might have found you from a blog post.
So there's lots of ways
that you can drive traffic to your channel
through the other things that you're doing.
So you just have to look at the big picture,
look at all the different social accounts you're working on.
Do you have a website, do you have a blog,
is there ways that you can funnel people
into an email list, and then share your videos
with that email list?
That's something that I think every YouTuber needs to have
and I know a lot of us don't.
So guys, I'd love to hear from you.
Do you guys wanna know more about building an email list?
Put it down in the comments
because I'd love to hear from you guys about this topic.
Now once you've defined your niche
and you know what kind of content you're producing,
you need to find others that are producing content
in your niche and collaborate with them.
This is massive and this will help you take your channel
and just make it explode.
It's something that I haven't done till recently
but every time I do a collab
my channel gets a huge bump in subscribers
because basically when you work with people
in your same niche, they have subscribers
that have never heard about your channel
and the same goes for their channel.
There's subscribers that follow you
that know nothing about their channel.
And it's a good way to basically share subscribers
and introduce new people to new channels.
So this is a huge tip,
especially when you're really trying to grow your following.
Start reaching out to other people in your niche
and don't necessarily just reach out to people
the same size as you.
The awesome thing about YouTube
is that we're all here, we're all creators,
and there's definitely value
with working with other creators
no matter what size channel they are.
So tip number seven is do a giveaway.
Now don't just like do giveaways to get subscribers
because you'll end up losing subscribers
if your giveaway doesn't make sense
for what it is that you're doing on your channel.
And if you pair this with tip number six,
what's gonna happen is your channel is gonna explode.
So I recently did this with two other YouTubers.
I was gaining about three to 400 subscribers a day
when I launched my giveaway with these two other YouTubers,
the first day I grew 1,500 and then it sustained
at about a thousand since then.
So giveaways can be really impactful
to just give you a huge boost all at once.
Now one thing is, you have to do a giveaway
that makes sense for your niche.
So for me I do film making tutorials,
I do camera reviews, things like that
so we're giving away a new camera
and a lot of the people that are going to enter this
are people that might like my channel.
So there's a higher chance of retaining these people
once they've entered this giveaway.
And when you pair this with doing a collab
with someone else in your niche,
what's gonna happen is you're just gonna grow exponentially
because they have followers that don't know you
and vice versa, and by doing a giveaway
you're getting a big group of people
to all hit that Subscribe button
and more likely a higher percentage of them
are gonna stay as subscribers.
Now this tactic works great
but also it's one of those things
you gotta make sure that you're not just doing it
to get subscribes, do it to give back.
Like I like doing giveaways on my channel
because it's an opportunity for me to get cameras
and camera products into the hands of other creators.
So make sure that your giveaway makes sense,
make sure that it works with your channel
because then there's a better chance that those subscribers
that come from the giveaway are gonna stay.
The worst thing that could happen
is you bring a bunch of people on your channel
and they don't like your content
and so they all just unsubscribe right away.
And that will happen if you don't do your giveaway right
and it just doesn't work with the people
that are subscribing because of the giveaway.
So those are my tips on how you grow your YouTube channel.
If you're looking for more information
on how to grow your YouTube following,
how to be successful on YouTube,
head down to the description.
I've got a free hour training
that I know you guys will be interested in.
Also, I've included links to some other videos
that will help you grow your following
and take your channel to the next level.
Guys, if you're new here to this channel
make sure you hit that subscribe button.
There's a lot of awesome film making tutorials,
camera reviews, I like to just do adventure films,
travel films, lots of good stuff.
And guys, if you haven't checked it out already
make sure you head to CreatorFilmSchool.com,
that's my nuts-to-bolts everything you need to know
to have a career as a film maker or a creator.
Alright guys, I'll see ya on the next one.