here's a weird thing your sales guys are
great at selling and your marketing guys
are fantastic at marketing but your
pipeline not so great for some reason
before your sales and marketing people
aren't working together they're not on
the same hymn sheet there are completely
different barbecues one day you read a
blog post and discover what's missing
it's called sales and marketing
alignment you need some of that sorry
but you're worried it sounds kind of
embarrassing you don't want to overdo
this alignment thing your sales and
marketing guys won't have to pretend to
be best friends they won't have dresser
like Tuesday's he gives it or lunchtime
sing-alongs come by they won't have to
double date news or greenie or use
emojis in every text they don't have to
commute together man what Monday we'll
go all gushy and conference calls you
hang up okay all right bye
that's not sales and marketing alignment
that's just stupid sales and marketing
alignment is just a few common-sense
things get together once in a while
maybe with biscuits agree on what an
ideal prospect looks like nice if I'm on
a lead is really sales reading like I
love link your marketing automation to
your CRM and track the stuff that
matters that's it
sales and marketing alignment break out
the biscuits
the lad made a fear