Hi everyone. This is Stefan from projectlifemastery.com, and in this video
I'm going to show you guys how to get honest Amazon reviews for your Kindle books.
I recently did a video blog sharing the best way to get Amazon reviews. If
you haven't already watched that, I recommend it. Go back; I'll have a link in the
description or maybe somewhere on this video as an annotation. Go to that
video because I share really how Amazon thinks and the best way, the most
long term and sustainable way to get reviews for your Kindle books or really
any product on Amazon. To summarize that, I do recommend watching it because
it's a really good and powerful video. To summarize that, you have to
understand what Amazon wants. They want you as a publisher and an author to
basically publish your book on their platform, and then go out there and market the hell
out of it. Go to social media, blogs, YouTube. Use all the different
channels and opportunities that are available online and market your product, market
your book on Amazon or Kindle book. Then basically have customers organically
leave reviews. They want to make sure reviews are legitimate,
they're honest, they're not manipulating the system in any way. If you are, if
you're violating Amazon's review guidelines, they're likely to get deleted
or removed. If you're massively manipulating the system then you could
potentially get in trouble with Amazon, which is just bad news and you want to avoid.
I focus on the long term, the sustainable strategies, to get reviews on Amazon.
However, I will share with you guys, in this video, a really powerful strategy.
Something that you can do if you're just launching a brand new book on Kindle.
This is something that I teach, inside of my K Mastery course at kmoney
mastery.com, which is a really awesome online training program on how to
publish and sell Kindle books on Amazon. One of the best strategies that
I can recommend for people to get honest reviews that are compliant with Amazon's
guidelines, they're not going to get deleted or removed, is basically creating
what I call a launch list. For every book that you sell on Kindle, you want to make
sure that you have a launch strategy for that book. Oftentimes, if you're brand new,
you just want to get your
book out there. You don't want to have as much friction to start selling. You want to
start selling right away. As you gain more experience as a publisher and as an
author, you want to be more strategic with every book that you're going to
publish and launch. You don't just want to put a book out there.
Oftentimes you want to hype it up. You want to build it up, just like
if you go and see a movie or something like that. They recently had the
Batman versus Superman. They hyped that thing up, that movie, for several months
beforehand. What that does, is when you hype things up and you
prepare for that, then it creates all this buzz. It creates this excitement and then
when it's finally available,
you have people who are raving fans that are rabid fans. People that just
can't wait to get their on it and watch the movie.
That's how these big studios and movies and everything are
able to do millions and millions of dollars. Similar with Apple. When Apple
launches a product they don't just put out a product like a new iPhone
and say go buy it. They announce it. They build up a
lot of hype for it. Sure enough, when it does become available,
people are waiting outside the Apple store and everything, twenty four
hours in advance or whatever, just to be able to go and buy the new iPhone or
whatever. That's the power of a successful launch. That's how you
want to think. You want to develop a strategy for every book that you're
going to launch. Getting reviews, honest reviews, is part of that strategy.
One strategy that I have is building a launch list. For every book that
you're going to publish what you want to do is you can either put it either
available on a pre-sale, which is a new feature that KDP has in Kindle
Direct Publishing. You can have a book as a pre-sale option where basically the
book is available to purchase. People can leave reviews on your Amazon
listing, but they can't yet download and receive the book. You decide
when the book becomes available, in which case then they're going to receive the
book and be able to download it and read it. The pre-sale option is a great
feature but it's not required. You can utilize the strategy even
without doing that. Let's say that you have a book, it's on weight loss. It's a weight loss book. In order to
get reviews and build up the hype and the buzz,
and be able to give your book that boost right out of the gate when you
launch it; what I recommend for people to do is build a launch list.
Basically if you have a weight loss book, you want to find all the people out there.
Reach out to people and find different audiences and demographics of
people that are going to be interested in your book on weight loss. For example,
you can go on different message boards and forums. You can go to different Facebook
groups. You can go on LinkedIn. You can go on Twitter. Even on Twitter, you can do a
search for weight loss and you can see all the people that are tweeting about
weight loss. You can reach out to these people. You can reach out to these
people on message boards, on Facebook, et cetera, on Reddit.
You can reach out to these people and say, "Hey, I notice you're interested in
weight loss. I've got this great book that can help you. It's a great book on weight
loss. It has a lot of different tips and strategies on how to lose weight. I think
you'll really enjoy it. I'd love to send you this book for free." Or, "This book
is going to be free on a free promotion from this time to this time." Or, "The book's
going to be heavily discounted, only ninety-nine cents on this day. I'd love for you to check it
out and receive value from this. In exchange, would you mind sharing
your thoughts, leaving an honest review on Amazon.
If it's great, share that it's great. If it's bad, then share potential
feedback you might have for me." By doing that, by reaching out to a lot of
people, what I often do is I reach out to a mass number of people
that are targeted, that are interested in the subject of my book, the niche
You want to make sure people are targeted. Reach out to all those people.
Get people that will say yes, they'll agree to it or whatever. In which
case you can either send them the PDF of the book, the actual book file
directly to their email. You could gift them the book as well, on
Amazon. Amazon has a gifting feature. You can even send people a gift card
to buy your book. There's different ways of delivering your book to people. You
basically ... They'll agree to it and then you add them to what is basically an Excel
spreadsheet. I keep track of everyone in Excel spreadsheet. This is my launch
list. These are all the people that have agreed. Their name, their email.
They've agreed to check on my book and leave a review. I've made it clear to them that the book is going to
be available on these
days and times. I ask them if they're able to ... I give them enough notice, but I ask
them to be able to leave a review on this day, or during this week, or during this
two week period because that's my launch period. I want to get all those reviews for
the book or the product. Just by doing that what happens is, you reach out to
a lot of people. You build this list. Over time, you keep doing this, you're
going to have a list of over a hundred people that you can go to, to get
a hundred reviews for your book. Every time your going launch a new product,
a new book on Amazon,
you can basically go to your launch list that you've built up maybe
over several months or even several years. You go to your launch list and you
say, "Hey, I've got a new book available now. Has a new book on weight loss." Or
this book's on dieting or this book's exercise. "I'd love for you to check
it out. I'll send you access to it and leave an honest review." You can already
see how powerful this is. The ultimate way of doing this is by building an
email list, which is basically a list of your customers. That will happen over
time. That is something you're going to want to focus on if your going to be
publishing on selling Kindle books. You want to use it as an opportunity to
build an email list of your customers because then you can build a relationship with
them. They've already read your books. They've already received value from you in some
way. You want to build that email list eventually. Having this launch list
and basically just putting in the time and finding potential reviewers of your
book, people that would be interested in it and building that up. That's very
powerful. You do have to be aware of Amazon's guidelines. For example
some of their guidelines are like, they don't want people that know the author or the
publisher to leave a review. That's kind of a gray area. People still do
that. Amazon will delete those reviews. They have some how, some way
of knowing that your mom left a review for your book. However, I do recommend
that if you are going to reach out to people, whether it's your friends on
social media or people you might know or whatever,
make sure that they're leaving a disclaimer in their review.
Basically by having a disclaimer in the review and saying I've received this
product for free in exchange for leaving a review,
often times that will be enough for Amazon. They'll be okay with it. If they
received the product for free, you sent them a PDF or whatever it is, of the book, making sure
that they disclose that. The relationship that they might have with you. Even if
it's like ... Again I don't want to share anything that might be against
Amazon's guidelines. Let's say that your sister left a review on your book.
She's like, screw Amazon's guidelines, I want to leave a review on your book.
By her saying in the review that I'm the sister of this author or this publisher,
again that's something Amazon likes to see. That's just basically making the
review more honest for the potential customer as well. That, I believe, is
one of the best ways, the best strategies on getting reviews for your book or your
product. It does take time, I understand that. I wish I could just give you
guys a shortcut, like a quick fix or whatever. Oftentimes people
are looking for that. Oftentimes the more sustainable, long-term methods that are
going to lead to the most success, they require work. They require putting in the
time and working hard. I wish I could just give you guys a lazy way of getting
reviews. Again, like I said, if you focus on those short term strategies, you
can get a lot of reviews but then they're going to disappear. I've seen
that time and time again with publishers. They buy
reviews. They're doing things that are clearly against Amazon's guidelines.
Maybe they get a bunch of reviews for their book but then within a few weeks or
a few months all those reviews disappear. If your book was selling and it was
ranked high on Amazon, now all of a sudden it has a sudden drop and
then your kind of restarting all over again to try to build that book back up.
By building this launch list ... Again you want to find
where people are hanging out that are interested in your book, that want to
receive your book. There are so many different places online. Even
just going after the top reviewers on Amazon because Amazon rewards people for
leaving reviews on Amazon. They actually have a whole ranking list of the top reviewers
in Amazon. A lot of them, they want to receive products or books for free to
leave reviews because that's all they do all day. They'll have their contact information on
their Amazon profile. That's another way too, that you can
reach out to people and find people that can potentially leave reviews for your
books. By putting the time, guys, hustling and grinding and reaching out
to people and building that launch list, that's a powerful asset you have
now for every book that you launch. Even if at the beginning you only start
out with ten people or fifteen people, that's ten or fifteen reviews that you can
just get on your book either before it's available for sale on Amazon or
right out of the gate. Right when you launch that book, you can get those ten or fifteen
reviews just like that. Because you have those reliable people that have already
agreed to receive your book and leave reviews for you.
Again, I do want to encourage, because the title of this video is, To go after Honest
Reviews, you don't want fake reviews. You don't want people to lie. You want
people to honestly share their thoughts of your book. If your book is good and it
warrants five stars, they'll leave a five star review.
If it's not good, if it's a one star or two star book, then leave that as a review or
at least directly communicate with me and provide feedback that I can use to
make it better. Because all reviews are good.
Every review is an opportunity for you to learn and have feedback to improve your
book to make it better and better. Like you guys are watching this
video right now, if you like it, hit the like button. If you don't like it,
click the dislike button. You know, I want you to share honestly how you feel.
If your receiving value, great. If not, then let me know that, because that's
valuable feedback that I can utilize to make my videos, my YouTube channel
better and better. My whole focus in business, in marketing, is
always becoming better, always improving and trying to add as much value as
possible. That's one of the best ways, I feel, to get honest
reviews for your Kindle book. Of course if you guys want to learn more about how
to market your book and sell your book on Amazon and on Kindle, I've got a great
online training program called K Money Mastery. It's helped hundreds and hundreds
of people make money online from Kindle Publishing. Even people that have gone on
to make a six figure income from online publishing, which is pretty remarkable
to me. If you guys want to learn more about that then go to kmoneymastery.
com.
I'll have a link below in the description of this video. Check it out.
It's reasonably priced. It's a really great training program. It will help you better
market and sell your products better on Amazon. That's it for this video guys.
Thanks for watching.
Be sure to leave a comment below. I'll talk to you in the next video. Hey, this is Stefan and
thank you so much for watching this video. If you enjoyed this, then pleased hit
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