- Would you like to learn how to get a job
in digital marketing, even if you have no experience?
Hey, everyone, I'm Neil Patel,
and today, I'm going to break down
how to get a job in digital marketing,
even if you have no experience.
(upbeat music)
Before we get started,
make sure you subscribe to this channel,
and if you're on YouTube, click the alert notification.
Out of curiosity,
how many years of experience do you currently have?
Is it zero? Is it one year?
Is it three years?
Let me know in the comments below,
and then, I'll figure out how to help you out
in addition from this video content,
any questions you may have,
I can adjust the responses
based on the amount of years you have in experience.
So, doing digital marketing
for a real business is the best way to learn it.
Before even trying to sell digital marketing services,
or trying to get a job, you got to learn it yourself.
Find one area that you can deliver results in fast.
For example, paid ad management,
or it could be email marketing,
or it could be things like social media marketing.
I would avoid things like learning SEO right away.
The reason being is SEO takes
slow and steady to get results.
With YouTube SEO, you can get results right away,
but traditional Google SEO, or Bing SEO, it does take time.
So, when you're learning digital marketing,
and you want to get a job,
remember, the quicker you can produce results,
the better off you are.
So, I want you to now find a niche to specialize in.
Example of this is local industries,
like dentistry, real estate, financial services, doctors.
I found that local businesses, or e-commerce,
they have quite a bit of a high LTV,
there's tons and tons of customers.
They're always popping up.
It's a really good area to specialize in.
In addition to that, if you read blogs
from a lot of the popular marketing blogs out there,
and you learn tips from them, you create your own site
and you implement what you just learned,
you can get firsthand experience really fast,
and this can help you get better experience.
And when you're going out for a job, you have to remember,
even if you don't have time to create your own websites,
what I like doing, this helps get a job quicker
than anything else that I've tested,
is you do free audits.
Even if it's SEO, or paid advertising,
you can do free audits.
So, for example of this is, I can take a competitor URL
and put it into Ubersuggest,
go into the site audit report, show them what's wrong,
create my own report, send it off to them,
and there's a good chance they may hire you for SEO.
You got to look at the mistakes they're doing,
what's costing them money, what they can fix,
what priority should they make those fixes,
and what's funny is,
the Ubersuggest site audit report will show you all of that,
even if you don't have the most experience out there.
Now, also look at opportunities that they're not leveraging.
Are their competitors doing social media marketing,
and they're not?
Are their competitors SEO, and they're not?
And their competitors doing paid advertising,
and they're not?
Keep in mind, people wouldn't be spending all this money
unless it worked.
You also want to make sure that your advice is actionable
and the more actionable possible, the better.
In other words, can they take what you just provided them
and do it without you?
If they can, that's a good thing.
You're probably like, Neil, how's that a good thing?
That means they don't have to hire me.
Well, if you put all your cards on the table
and you put people first,
there's actually a better chance you'll get hired.
Always tie your advice back to measurable ROI.
This is super important.
This is why people use tools like Google Analytics
to track the ROI.
And what I recommend doing is if you're trying to get a job,
charge less than the agencies out there
and other professionals in your local area,
and I would recommend doing some work for free.
And if you give a little bit away for free
and you build that trust,
there's a really high chance that they will hire you.
Because, look, at the end of the day,
your goal is to give clients results
and showing that you're willing to put
some skin in the game really helps.
Right, you need to show how you can increase their sales,
show an increase in leads, show more foot traffic,
show more phone calls dialing in.
The better your results that you're bringing your clients,
the better type of clients you're going to attract
in the future.
Now, the last thing that I recommend doing for you,
if you're trying to get a job in digital marketing is
go get your certifications.
HubSpot certification, Google AdWords certification,
look what other social networks have certifications,
whether it's Facebook, or Snapchat, or Reddit,
look to see what email programs have certifications.
All this stuff will help you get jobs quicker.
And don't just get the certification,
try it out on some sites.
With Google AdWords, there's a lot of free credit
that you can get out there
if you sign up for a hosting plan,
that's great because learning AdWords is one thing,
but actually doing it right versus reading it,
which is how most people learn, but doing it
and spending the money will make you a much better marketer.
And the reason I said earlier on
start with local businesses,
or e-commerce sites that are really tiny is because
these local sites already compete with
other businesses within that region,
it's much easier to get results.
I would not try to go out there from scratch
and try to do things on a national or global level,
because it's going to be much harder.
You need to get your feet wet, start getting good,
build your confidence up and then dive more into it.
That's how you get your first digital marketing job
with little to no experience.
If you have any questions, leave a comment below.
If you're interested in a job in digital marketing,
check out my ad agency, NP Digital,
where we're always hiring throughout the world.
And thank you for watching this video.
Please subscribe, like it, share with others.