You're going to give a ted talk you're thinking about giving a ted talk
It's a bucket-list idea of [your] the one day. You'll give a type talk this video is for you
And [I'm] going to talk about [ten] things that you need to work on in order to give a ted talk and be successful
generate the
Use of the Ted talk and turn that into something
And then the ten areas that we [talked] about [them] on the wall here behind to remind me
Why are you doing this study the best build your advisory group come into iterative development?
Find events
develop the content
structure your talk practice the delivery stage presence
Prepare your materials slides handouts landing page, and then marketing make sure
Your building social media so that when your top goes life people actually want to see it
Let's go one by one for each of these areas and you'll find in the description below a link to a pdF
[one-Page]
[mind] map that gives you the questions in each of these ten areas details of what you need to be thinking about
Let's start with the first area
Why?
and
How does this talk ted talk help you where will you be five years from now that this ted talk and position you differently?
Are you giving this talk
For personal reasons? are you giving this talk
So that the job of your dreams if they want to see your CV you can send them a link to your ted talk?
Is there a business reason?
Are you an entrepreneur with a product and you're thinking of using the ted talk [and] [someone] helping you sell your products sell your company
What's your personal purpose for giving this ted talk?
It's not enough that
It's [nighttime] on a bucket list to take off [you] can do that
But I think a [tedtalk] has the power to be much more than that if you're considering
Making the shift to be a paid professional speaker to give Keynotes a [Tedx] can be a wonderful
platform for building your ability to make that shift
If it's something that day you want to share a solution with the world
Excellent if it's an invention that you have that you'd like to sell but make sure you're very clear on the purpose
If it's just to complete a task on a bucket list
I don't think it's going to work out as easier ways of achieving that
What's your purpose?
the
Second thing is study the best
There are thousands and thousands of [Ted] talks, and [I] think each
Person that intends to give a dental needs to find what they think are the best
Find the Ted [talks] that you think are the best [find] make a list of the [ten]
[tedtalks] that most reach you
And study, how do they start?
What's the content how they finish?
one of the ingredients
How they bring their own personality into the talk how they use the materials so take time to study
Excellence there are excellent [tedtalks] out there
Find the best and study them and sometimes the best are not the most viewed the best of the ones that
Achieve the outcome that you want
So if it's the shift to be a paid professional speaker find [ted] talks that were the launching point of a speaker
Simon sinek is a paid professional speaker that was launched when his [ted] video went viral
If you look at his [ted] video, you can understand why?
He has positioned himself as an expert through the medium of the talk
third
area build your advisory group
when you have a data when you're thinking about giving a Ted talk
It's a wonderful opportunity to reach out to mentors and say
You've always inspired me. I have a unique opportunity coming up this year
[I] would really welcome the opportunity to have some conversations with you to help me shape the content
Help me connect to experts. So what is reaching out to people you
Durrin respected, Mr
Another is reaching out to the category experts that the known [experts] in the domain that you want to be talking about
And speaking to them and getting their inputs
So another group are speaking experts
coaches
People who work with speakers to help them put their ideas for on on a page and work to get that [page] turned into delivery
A delivery that reaches the audience's memorable and really moves the audience to changed to take action
to build your advisory group
[fourth] what [I] call interative development and this begins with as soon as you finish this video
Take out your webcam might be on your phone might be a camera like the canon G7x I have looking back at me here
Could be the webcam on your computer
Turn that camera on look into the lens and give your first draft now
It can be as bad as you like because there's a button top right on the computer and delete
but
right now give your first draft
If you can get a draft you can improve it if you haven't got a draft you have nothing to work with
Do not wait any longer
Switch the video on today and give your very first
[does] matter how about it is but get a draft out there [onto] camera?
You can then begin the iterative process of day by day by day finding one thing to improve
One thing to prove an each day
Make the video look at it when you are
Super happy with how you come across in video then find a friend like you have 18 minutes [to] see
Give them your talk watch their face
Other moments where they look bright-eyed interested other moments where they look confused
All those moments of confusion [you] need to understand what what confused [the] what took them off the message?
in
Tab talks one of the curators of ted there's a video which also linked to in the description
It's it's a video where she shares tips to all of the [ted] organizers about working with speakers
And one of the ideas that she convinces a [tedtalk]
It's not enough, [but] a [tedtalk] is a good talk. It's not enough that you deliberate good talk
It needs to be the best talk that you are capable of giving
Me the best taught that you're capable of giving
Not a preparation. We're capable of giving a pretty decent talk
this
Video is going to stay around for the rest of your life the life of your kids for the life of your grandkids
It's not enough to give a pretty decent. Talk. It's not enough to do a haphazard
process of preparation and kind of wing it
You need to decide that you are going to deliver the top of your life
And you're going to commit that each day from now through to the moment that you stand on stage at the actual event
[will] record a video?
Watch it through
[and] one thing you'd like to improve when you're happy with the video find and when your friends are good find an enemy
but give your talk
100 times before you get onstage
[Seinfeld] the Comedian Jerry Seinfeld has a
Documentary that follows his life as a comedian and he talks about his first big break
And back as a young comedian the goal of every young comedian when he was starting out
Was to get a slot on the tonight show
And he got a five minute slot on the tonight show
and in the documentary
Talks about how he prepared for those five minutes
And he delivered that five minutes set
Over 200 times in every place you can get to every audience he get to as many times as he could
And he wanted to know those five minutes was not a pretty decent version of [Jerry]
those five minutes were the best five minutes of material that
Seinfeld could possibly bring and work and make sure those five minutes. He really delivered
And he delivered
Those Vitamin [C]
Delivered the best of Seinfeld and that's what led him today have a series in his name to be a success to be wealthy
But he earned
Those five minutes
Let's go again. Copy
Find events
You've [gotta] [tell] event coming up in a couple of months
There's lots of forms where you can look to get your talk on the stage and get the experience of being onstage
There's nothing like spending minutes hours on stage to get you ready for the feeling of being on state
so find the local
Toastmasters
Volunteer to give them a speech
Find groups of entrepreneurs Volunteer to give a speech
Find local events that are willing to hear your speech and get as many x [II] [can] also
After you finish your [ted]
[talk] make sure this doesn't just disappear off keep searching for events for businesses for
Associations where you can deliver this talk to find ways of getting stage time?
There's no other
Preparation for the feeling of being up onstage and delivery [top] and living the experience of being onstage
Deliberating small events where there's no cameras three four five times before you get up there on stage and have the [ted] camera
Filming you to save it for the rest of your life
develop content
I think the most impressed important question that you need to start answering right now
Why should be body and scare?
Why should somebody sitting there in the audience why should someone sitting watching this video?
Care about what you have to say
And you need to address these questions write down a question. Why does the audience care? What's in it for them?
What?
Improvement in their life satisfaction comes from knowing this speech from hearing from me from connecting to my worldview
What does the audience need to hear to make it interesting for them?
To begin with this question will cover some more material. How you bring your content together [the] future
But his question what's in it for the audience?
Why should [I] listen to me and why should they listen to me about this topic?
sit down and think
Who's in the audience who am I speaking to?
What is their challenge in life? Why does my message reach them?
There's a talk about
From Chris [Anderson] the curator of Ted this is he remembers the speaker who is going to speak about Malaria?
The [charges] speaking about Malaria is we all care about nobody cares and the challenge of the speaker was to make it real
for each person in the audience from the first moment
Your topic [it's] important to you, but you need to get into the world view of the audience
They've got their day job. They've got also things going on
What's going to have them pause engage with you engage with your topic and decide that it's worth
Engaging with the material you're sharing
Answer this question. What's in it for the audience were they getting?
Structure your talk now
We personally I teach three basic structures one is heavy on reason one is heavy on Credibility one is heavy on the emotional Aspects
There's
seven broader structures and the 300 good structures for Ted talks
You'll need to decide which structure you will work these structures work
Maybe when you studied the best [tedtalks] look at the underlying
Structure of how they have built up and shape their message in the leverage the punchline you need to decide on an underlying
Structure for how you build up to the message and bring your audience in [I'm] [gonna] [go] in-dePth this video
But I will share some more on the different types of structures you can use and whether you're a very fact-based argument
Re credibility based argument for a very emotional based message that you're sharing
practice delivery and
practicing
Delivering a speech is not writing. It's not sitting
in the part of the iterative development you go to practice delivery a
Wonderful message delivered poorly and stumbled with no gestures and no emotion no energy
Falls flat it's not enough to have a great message
You need to practice your delivery what you're going to do with your hands
How does your voice rise and lower?
How do you use dialogue to bring people into the story already connect with what it?
Is that you're you're sharing so you to begin working on the how you speak as well as the what you're going to say
Prepare materials
Slides, what slides you can have at the very least even one slide that just leaves
information of how people can contact you after
So that when they do watch the video they have liked it
One page up in your video will be a link to your Twitter link to your blog
Something that allows people [who] [are] engaged with you get you through the [ted] video can move on and build a deeper relationship
10
Marketing the videos that go viral don't go viral by accident
Ted videos that get millions of views don't get millions of views accent
Yes, the content is great
And it's well delivered but very often you'll find the speaker
Well before the [talk] already had a strong social media following already had started to engage with the community on Facebook on Twitter
If you don't have a blog by your own name as a domain and established a cheap
wordpress blog [would] get something up there and
Maybe even in the process of developing your talk just get in the habit of writing short questions short answers on
From things you're dealing with along the process of developing your talk
Because what will make a taco viral is one if you can very quickly
get a thousand people to view it in the first hour that it is up YouTube
How does Youtube decide to send more traffic to a video?
[Nicki] is watch time in the first hour that that video is live on
YouTube so you need to be prepared
when
You're ted organizer when the [ted]
Organization says your video has now been applied its live on the [Tedx] channel on the tech channel
That in that moment you are ready to email your close friends ask them
watch the video Share it with the people they think are important reach out to the
Advisory group that you have worked with in development of your speech let them know
It's now [live] let them know that you'd be really happy if they would share that with people that they think would benefit
reach out to your [Twitter] reach out to your
Emails, but the more views you can get in that first hour the more watch time
[so] people already know you people be part of the process of developing your talk
They're Gonna watch the video to the end and it's how many people
Watch how much of the video that really shapes with a youtube is a help and begins to push
Your video starts to jump up to [talk] around I guess that I'm being told by the lights here in this
Room is in [Madrid]
It's time to finish off this topic these 10 things to think about the pedia in the comment in the description section below
Begin working on these areas soon as this video
Switch on a camera [and] your first draft. Do not wait tomorrow
Do not wait till the day before [you]
Switch [it] on right now
[support] hearing [of] your experiences [you] [build] [a] [well-developed]
and I
sure
You change the world right?
Now from [Esa] today
[yeah]
[ok] [yeah]
[yeah]