the mike show as you know martha is in palm beach with danelle and they're doing a tony
robbins thing they're doing the upw thing where they walk on the coals i don't know if they're
going to be walking on kohl's probably i don't know if i would i might i'm not sure
i'd have to be there but i'm not there because i had to get home to our baby and our dogs because i
miss them something fierce hey guess what you may have looked at the title of this video and said
hmm that's intriguing yes this is the title of the video today how long should my youtube videos be
follow this formula to never be wrong keyword never yes i am going to make this claim
if you follow this formula you're not going to be wrong trust me how's everyone doing
out there i see people are watching um if you have your comments put them in the live chat
and then if we have time we're going to go over it at the end of the video
again i'm mike if you've never met me i'm martha's husband i like to think of myself as uh the father
of the brand yes i'm the father of the brand of course martha's the mom actually um this uh
this weekend i was like you know what i'm like the ray donovan of graphic design
you ever watched that show ray donovan that's kind of how i think of myself minus the cheating
on the wife and the shooting people in the heart and punching people in the throat i'm
the ray donovan of graphic design there's a story that goes along with that that's probably not the
place to do on youtube because i might get banned of why i was thinking of myself as that but yeah
maybe we'll talk about that some other place i don't know ask me about it if you ever see
me in person ask me why do you why do you think of yourself as the ray donovan of graphic design
anyway hey i got uh guess what i got a special appearance by cookie the dog here's cookie the dog
yeah it's cookie cookie's here look say hi cookie all right there's cookie cookie's here with me i'm
gonna put her in her own chair over here though because she's getting big she's getting big y'all
all right anyway let's get into this hey also if uh this is your first time here or if you haven't
done this yet i'm gonna strongly urge you to do this because it's so much fun subscribe comment
share and you could win stuff like you get you'll get a tap on the shoulder and we're gonna set you
up with some free swag from martha's swag shop that's true and you know what chances are if
you keep doing this you're probably going to win eventually right shout out in the
comments if you won this and what did you get i want to know because i don't know what you get
it's like a surprise it's totally a surprise to me um but uh yeah and if you i want to make make one
clarifying statement i see everyone over there i'm gonna get to you hi everyone i i enjoy the
support that you're here to watch me today all right um comment not in the live chat but in the
actual comments of youtube i probably should have wore a different shirt i look like a i don't know
i look weird i look like i need attention or something but hey this is florida life this is
how i dress this is how we dress in florida this is how the bros dress in florida all right so hey
here's a good segue this weekend i got to sit down because we were at events um we were at war
room and then we were at steve sims speakeasy in austin and i surprisingly got the chance
guys i love youtube i've been in the trenches with youtube for like
what like five six years now trying to build a channel and uh really feeling
like the benefits of all that work now in the last like six months with martha's channel
so i gotta sit down with ulrich heck who's this 24 24 year old man i will call him a man because
that's honoring him because he's usually used to be calling a kid because he started youtube at 12
grew like a channel to 500 000 subscribers and now as a 24 year old man he runs the world's best
um youtube ads agency and in uh he just moved into austin i sat down with him
and i loved talking to him we were talking about um uh it's interesting how people with certain
interests gravitate towards each other like even before they speak to each other if you know what
i'm talking about but he was telling me all about philosophy with youtube and what his
team does and i was like thank you this is what i need to hear because our philosophy is aligned
our ethics aligned on it and i was just like that really shows that we are passing
the right kind of value onto you our students and our stakeholders and our people okay so uh
if you want to check him out i really recommend i'm not saying that you're at the point where
you want to do ads on youtube but his name's spelled a-l-e-r-i-c last name h-e-c-k alright
heck he's awesome check him out you'll love his energy uh but let's get on to the topic hey
we posted in uh seven figures from home saying what do you want to know about youtube because
mike is like the youtube guy right so what do you want to know uh we got lots of questions
and i'm going to be completely frank with you we got a lot of questions that i think
you ask because you have imposter syndrome you know because you feel like
deep down you feel like okay well i'm not a youtuber i can't do this no one's gonna listen
to me and you know what martha says about imposter syndrome is if you have not had
imposter syndrome then you are an imposter it's like it's like uh jeff foxworthy uh you might be
a redneck if and you know you might be a redneck if for 5 000 different reasons but there's only
you might be an impostor if there's only one you might be an imposter if you've
never felt like an imposter okay so based on that philosophy with youtube and everything in general
what i like to do is i like to emulate our creator our one benevolent creator who gives you
in my belief system insert in in your spiritual beliefs you can insert whoever you want into there
but i believe gives us what we need not what we want okay the enemy gives us what we want
and not what we need okay i don't know that's my little spiritual spirit waxing spiritual today but
that's really the same thing when you type onto youtube and you say how long should my videos be
how long should my videos be i don't know um people give you what you want to hear 10 minutes
they should be eight minutes they should be a half hour well it depends this that this that this
that this that they they're telling you what you want to hear you want to hear i want 10 minutes
okay 10 minutes i can do that but then you get frustrated when you do that 10-minute thing and
you stick to that plan and you're consistent and you're still not building your community
okay so again this is why i say if you follow this formula i'm gonna show you you will never be wrong
you will never be wrong with how long your video should be okay so i'm gonna actually
share my screen and i'm gonna show you behind the scenes i'm going to show you backstage
um so recently that's not the screen i want to share hopefully i'm down in the
left-hand corner and i see i i really appreciate all the comments coming in love that hello to
everyone we're gonna go uh if we have time at the end we're gonna get down in the trenches
and talk about stuff so uh this is the like the back end of uh our youtube channel right
and um this is interesting because this video is like from spring and um recently we've had like
explosive growth on youtube partly because of these things i'm going gonna teach you
um but if you'll notice and you've probably heard martha talk about this
and like i'm almost like vilified not really but i'm almost like mike mike won't let me go past
this amount of time mike well mike won't let me go past 20 minutes ah the world's gonna end
if we go past 20 minutes well do you want to know why um see look at this video so this is a video
again i'm not sure the date i think it was like may or something of 2021
or what even year are we in i don't know but it's 25 minutes right and if you look at our
videos nowadays that like we're experiencing this explosive growth on youtube they're like well
as a side note i try to tell martha to do 10 minutes and no more than 10 minutes
which with martha that becomes like 17 which is fine it's fine it's fine but uh 25 minutes so
we used to always do stuff like around 25 minutes and um this formula i'm gonna teach you
this is why we went to shorter videos okay so when you're asking how long should my video be
my question to you is how long are your people willing to give you in their day
right i mean we live in this day of information overload um how much are they gonna give you how
much time are your people watching you and you can find that out let me show you here's where
the magic happens pay attention here comes the magic you go over here into analytics right
and this might look like astrophysics for you don't worry uh it did when i first started to
but when you look at this stuff like every day and you're down in the trenches in youtube it really
you really start to kind of kind of really get familiar with this stuff so what i do is i go here
to analytics i go to engagement don't worry about all this other stuff and i look at this number
average view duration eight minutes the video is 25 minutes
average view duration eight minutes what does that mean
that means that the average person watching your video is staying on it for eight minutes
and you might look into this on your own videos and be heartbroken and go
let's say yours is like three minutes and you have like a 15 minute video and you
might be heartbroken they're only giving me three minutes no three minutes out of a 15 minute video
is amazing that's why it's like i saw this and i'm like eight minutes
people will spend eight minutes with martha every day do you know how powerful that is eight minutes
a day some people don't even spend eight minutes with their children in a day right so you need
to get over that if you're being obsessive about your views on youtube or these stats
get over it i'm sorry i'm telling you what you need to hear not what you want to hear if you're
getting if you're getting a one minute average view duration understand that's your audience
but that's also people that are finding you on youtube people that are searching
for you that are searching for what your bat signal is and they're giving you that time
it is an asset and it's also what you should make your view your that's exactly how long you should
make your video if people are giving you three minutes make a three minute video who cares
who cares oh a youtube video that's only three minutes yeah there's a whole
branch of video marketing tic tac youtube shorts instagram reels why are those only all one minute
long because that's what they that's what people want one minute with someone a day
you can't you can't think less than for that one minute of someone's day they could be someone that
already loves you they could be a brand new person is golden so yeah that is your formula
um you know ours is we we started doing this back in the spring and as as you probably know if you
follow martha's channel we've had a lot of growth rate lately and i mean i really think this is one
of the the main reasons why is because we just looked and we said what are people willing to give
like their time because time is money time is important to us and you don't have to i mean if
if you were in my seat telling me that i totally connect with that because i have a six-year-old
daughter and uh she's only gonna be this age once and we're only going to go through this period
of of the crazy world right now but yeah so that's really my big gold nugget
follow this never be wrong what you can do if you want to even dive deeper on this i would say
let's do this make three make okay make make like five three five ten youtube videos do them
don't even care how long they are just make them and then i want you to go into each one of them
and i want you to look up this stat average view duration okay and i want you to see what it is
okay you'll probably see you'll probably see um very similar numbers okay that's that's how much
time people are willing to give and don't don't get discouraged if it's just
a minute don't get discouraged just adapt and change um yeah so that's the big thing
tomorrow i'm gonna tackle another one of the biggest questions which is
what do i do for thumbnails again you can look that up and you're gonna get a billion
different answers you're gonna get people that tell you uh let me unshare my screen
you're gonna get people that tell you uh what you want to hear and not what you need to hear
i am tomorrow gonna tell you what you need to hear about your thumbnails okay and it's also i
guess you could say like a little youtube hack on how to find out what thumbnails are good for you
uh let's see what you guys are saying oh you're saying a lot hi mike hi linda hi kat hi cindy
hi michelle and then it also if you have any questions feel free to leave them in the
comments of this video and i'll look at those too like as far as anything youtube related um
good morning leslie oh let's put them up yeah backstage pass you got the backstage pass today
also i would be doing an injustice if i didn't mention this especially since i mentioned that
um the basics on how to use set up a youtube channel or in hbr earlier in the video
uh you know hbr um martha and i and our team were on a mission to create co-create
one million invincible families by 2026 these families are able to do what they want with who
they want when they want they're not chained to a desk in corporate america they're able to
make their future their own if you're interested in that
let's hear some shout outs about what hbr has done for you
i know we always have a lot of students that watch but let's have a conversation about it
even though martha's out in uh in palm beach uh hanging out with tony robbins probably having
banana hands all over the place i don't know look that up that
uh tony robbins banana hands um message living the dream with martha let's do this rainbows
and unicorns what have you and we're gonna see where you fit into our stuff okay um let's see
looking forward to these thumbnails yeah that's going to be tomorrow it's going to be
not that this wasn't a great value for you but this is youtube youtube doesn't really care about
your stuff okay again what you might need to hear youtube cares about watch time youtube cares about
creators that keep their audience on youtube okay and both of these these formulas they really
evolve around i mean they revolve around that like youtube is king on uh is the watch time is
king on youtube that's really how you handle watch time and how you mitigate watch time
results in a direct reward from youtube it's like a book publisher i'm not gonna name any names but
uh when when you go through the traditional book publishing they're like oh yeah we're gonna
market you we're gonna get you here we're gonna do all this we're gonna do all that
i think people have like and then they don't do that i think um and it's all in your hands i think
people have a tendency when they start on youtube to think youtube's gonna do all this stuff for me
youtube ah they're gonna help me out so much they're gonna put my videos in front of all
these people and they don't do that okay they're they see what's in it for them they're like
they essentially theoretically are going okay content creator what's in it for us right so
both all these videos are hopefully going to show help you show youtube what's in it for them if
they support your content okay so hey all right it's been a pleasure i am going long i'm going
over time here i know how hard that is i know i i preached to martha stay on this minute but uh
all right love y'all god bless you all we'll see you tomorrow