(contemplative music)
(birds tweeting)
(spoon clinking)
- This is probably the worst thing I eat.
It's horrible for you,
but I love it,
the nondairy creamer.
Not much dairy in the diet.
(gritty rock music)
What's up, everybody?
I'm Seth Feroce, former IFBB Pro,
owner of Axe & Sledge Supplements if everybody's seen it,
All American Roughneck.
We're gonna do a full day of eating today.
It's not heavy like it used to be,
but keeps me nice in shape, feeling good.
(gritty upbeat music)
We just remodeled the kitchen upstairs.
I have three kids, a 13-year-old daughter,
a seven-year-old daughter, and a one-year-old son.
So we remodeled the entire first floor
'cause it's open concept and we lived down here.
Or, we didn't live down here,
but we cooked and did everything
down here during that process.
And it was a bitch.
(gritty upbeat music)
I do morning cardio five to six days a week,
sometimes seven, 30 to 45 minutes
sometimes an hour, depending on where I'm at with training.
Right now, it's between 30 and 45 minutes in the morning.
I do HIIT training, or weight training,
six days a week.
So three days a week, I'm doing HIIT training
in the evening,
three days a week, I'm doing,
like, bodybuilder style workouts,
but I only do push, pull and legs.
- [Interviewer] This thing is, like, classic.
- I bought this thing in 2009
(interviewer chuckles)
for $300.
I had no fucking money.
I was trying to make it as a bodybuilder.
It was before everything.
So I had no money,
I needed a piece of equipment in the house,
and I found it on craigslist,
and 300 bucks.
It was practically brand new when I bought it.
And the only thing on here that goes are the springs.
Nothing else went.
I change a spring,
probably every two years one goes bad,
but it breaks, pops.
But as you can see, (chuckling)
the rust from the sweat. (laughing)
- [Interviewer] That's awesome.
- Oh, yeah, it's old school, man.
(gritty upbeat music)
I said, "Former IFBB Pro body builder." (sighs)
(chuckles) I still have it in me.
It's still in me.
Every morning after I'm done cardio,
I do some type of posing.
It's a piece of me that'll never leave,
especially like, I haven't been this lean in forever.
It's a whole different lifestyle.
But I'm either posing in the bathroom
or right here in my mirror.
Whenever you come in the house,
we have open concept living,
there's a mirror right here,
great natural lighting from the big bay window,
just a piece of me that'll never die.
(gritty upbeat music)
- [Interviewer] Do you feel like when you look
in the mirror now, versus when you were, like,
'cause your weight difference now is what,
30 pounds? (Seth chuckling)
- 30 to 40 pounds. (chuckling)
- [Interviewer] Do you feel like you're more satisfied
and content with how you look now versus then, or what?
(Seth sighs)
- Now? Yeah.
It took me a...
If you'd asked me the same question seven months ago, no.
I was real fucked up in the head
because like I said,
just making the transition out from,
you know, being 230, 240 pounds to now,
I wasn't cool with myself.
I had a hard time looking.
I'd be like, "Oh, oh, I gotta do this."
And now I'm like,
I've worked really hard to get to this point to be lean,
stay in shape, feel good,
feel good mentally, feel good physically.
And now I'm like,
"Man, like, great vacuum,
kind of." (laughing)
But no, it's a process
that took a lot to get here.
I love it.
(bouncy upbeat music)
Did you say hi?
- [Crowd] Aw.
- I don't get home till late at night,
usually between seven and eight o'clock.
So my mornings are usually filled with the kids,
spend time with them.
I see 'em throughout the day, but we're always busy.
Summer routine, they do practice in the mornings.
During the school year,
it's practice in the evenings from 4:30 to 8:30,
or 4:00 to 8:30.
Right now it's from 9:00 to 1:00 every day
in the mornings.
It's nonstop.
(funky upbeat music)
All right, meal one.
Cup of white rice, four egg whites,
three whole eggs, a little bit of ketchup.
(funky upbeat music)
I have two trucks.
I'm a truck guy.
I need, like, I need one more though.
I think I either need
a dually or a dump truck to complete the fleet.
I have my everyday truck.
And then I just got a TRX,
that's your RAM with 702 horsepower,
the Hellcat engine.
(engine revving)
Parkour.
(truck rattling)
- [Interviewer] Oh my God. (chuckling)
- It's the fucking coolest truck on the road.
I love it.
Other things I have,
I got my Side-by-Side,
and then the CAT 279,
the skid steer up there.
- [Interviewer] Oh, wow.
- Yeah, it's a-
- [Interviewer] You can just buy that?
- Yeah you can just...
So if you wanna rent one,
you've gotta have insurance and everything.
- [Interviewer] Yeah.
- But if you wanna buy one, they'll just give it to ya.
You just pay for it, and (indistinct) buy it.
(Seth laughing)
(energetic upbeat music)
We're doing a tour of all the different buildings,
and warehouses, and facilities that we have.
There's four owners to everything.
I own a holding company
with my three other business partners.
The holding company is called 4DH.
The DH stands for dickheads.
Yes, we did that because when we
get to go to big attorney meetings,
and accounting meetings,
the holding company, four dickheads.
We have a bunch of different buildings.
This is where it all started,
where I met my two business partners with Bob and I.
412 Nutrition, it's a nutrition store
right here in Plum Borough, Pennsylvania.
We'll go inside, take a quick look.
(energizing upbeat music)
Bunch of different supplements,
all of our stuff, Axe & Sledge.
We just did up the back
of this with some posters, apparel,
all kinda cool shit.
So people could come in and get apparel,
just see the scene.
(energizing upbeat music)
All right, so this is the first office building,
our sales team, HR, human resources.
And then we still do some warehousing here,
but this was our first warehouse/office building
that we had when we started Axe & Sledge.
(energizing upbeat music)
Everybody has a nickname at Axe & Sledge.
We like to fuck with everybody
and leave all that politically correct buillshit outside.
When you come here,
we're gonna fuck with you,
and we're gonna make sure it's a fun working environment.
Originally, this is where Axe & Sledge was shipped out of.
Everything for Axe & Sledge was shipped outa here.
Now this is just one of our overflow facilities.
So now we are at the main warehouse for Axe & Sledge,
which is right outa here,
out of this one over here.
However, at the end of the month,
we'll be moving into this building over here.
We finally got to be able to move into this space
'cause we drastically need it.
But after we move into here,
we will make this the All American Roughneck warehouse
with a little bit of overflow.
And then all of our overflow warehouse will stay overflow.
Big weekend, so the shipping department
always gets fucked on Monday,
Tuesday in this case, but thousands of packages
to get out so everybody's moving.
Anything that people get comes out of this warehouse.
(energizing upbeat music)
So this is the All American Roughneck warehouse.
It's makeshift because, again,
we're in process of moving everything.
We also have some overflow
in the back there with Axe & Sledge,
but all the All American Roughneck orders
from every drop come outa here.
Now we're heading over to, what I term,
the facility.
That's where our gymnastics, Elegance Elite Gymnastics,
my office, my business partner's office,
our marketing team, and then my private gym.
(energizing upbeat music)
(screen whooshes)
(funky mellow music)
No, we order lunch.
This is one of our spots in the area.
The general manager at this spot,
his daughter goes to gymnastics here.
So, again, just making sure we support each other.
We're gonna order some Santa Fe Chicken Bowls.
Can I have
two Santa Fe chicken bowls
that are just regular?
And then can I get another Santa Fe Chicken Bowl
with no avocado and no pico?
And then I'll have another Santa Fe Chicken Bowl
with no cheese.
- [Restaurant Employee] Okay.
- And then one more Santa Fe Chicken Bowl
with double chicken.
(funky mellow music)
- [Restaurant Employee] Okay, it should be ready
about 12:10.
- All right, wonderful. Thank you.
(chuckling) She was a little thrown off at first.
Who orders five Santa Fe Chicken Bowls?
All right, meal two.
The Santa Fe Bowl.
We got this from Juniper Grill.
Grilled chicken, quinoa, beans,
some pico, avocado, little bit of cheese.
Not big on the cheese, but everything else in here,
I'm gonna eat the fuck out of.
Double chicken,
so there's probably about 10 ounces of chicken in here.
(funky mellow music)
- [Interviewer] Nice knife there.
- [Seth] Oh, (chuckling) oh yeah.
You hate cuttin' it- - What's going on with this-
- [Seth] With your pocketknife.
- [Interviewer] Yes, great.
- Cuttin' boxes and cuttin' my food up.
That's it.
(funky mellow music)
(screen whooshes)
(funky upbeat music)
All right, meal number three.
Chicken and rice at this meal, my pre-training meal.
A little bit of carbohydrates,
3/4 of a cup of carbohydrates,
about eight ounces of cooked chicken.
And then we'll train here in about an hour, hour and a half.
This shit here, I use a little bit of it.
It's Melinda's Spicy Garlic Parmesan.
I think it's one of the best condiments I've ever had.
Everything from Melinda's is pretty fucking good.
And then of course, Heinz ketchup.
I'm a little bit of a ketchup fiend.
I don't use a ton of condiments,
just enough for taste, and get a little more enjoyment
other than plain chicken and plain rice.
(funky upbeat music)
(gritty rock music)
My pre-workout stack.
I go with Hydraulic, Axe & Sledge Supplements.
Hydraulic is our non-stim pre-workout.
So I'll do about a scoop and a half,
a half a scoop of carb powder.
This is Demoday, our carb powder.
On days whenever you're here to fuck some shit up,
this stack is the whole concept there.
(gritty rock music)
All right, I'm gonna open the garage door,
great part of the gym,
and fuck some shit up.
(gritty rock music)
(screen whooshes)
Meal number four is my big dinner meal.
I'm doing a...
Salads are typically my evening meal,
iceberg lettuce, or romaine.
We'll go iceberg tonight.
Grilled chicken, marinaded in teriyaki.
Big on tomatoes, garlic stuffed olives.
(hand taps)
These are my shit.
We'll do some sweet peppers, cucumbers,
and then we'll do some type of cheese.
Right now we have the cheddar gruyere.
I'll do feta, Gorgonzola, switch it up.
And I usually have...
The salad is usually pretty damn big.
So we'll get started.
We're gonna grill the chicken,
cut up all the veggies, toss it together.
I make my salad, like, maybe one to two times a week.
Typically, Hannah does everything for me.
I'm very spoiled.
(funky upbeat music)
What you guys have seen me do is exactly
what I do every fucking day.
I don't deviate far from it.
It has been a formula for me to fuck shit up,
functional and fuckable.
And I don't get too wrapped up in the weight game
because I don't need to anymore.
It is strictly functionality.
If I eat this and felt like shit,
I'd never fucking eat it again.
If I eat this, feel good, take great shits in the morning,
wake up, stiff dick, ready to fuck shit up,
I'm gonna eat that bitch again.
That's the mentality of it.
Meal four, the loaded salad,
salt and pepper, to taste, on the top.
And then I'll switch it up with different dressings.
This one here,
we're going with Marzetti's Honey French Light.
(funky upbeat music)
All right, meal number five.
It's a tasty one.
It's 11 o'clock at night.
My last meal of the day.
I do two peanut butter and jelly rice cakes,
and then a protein shake,
which is 1 1/2 scoops of Farm Fed,
and then oat milk.
I don't do milk, lactose intolerant.
Little bit of dairy is okay,
but I can't drink regular milk.
(funky upbeat music)
(screen whooshes)
I eat this, go to bed.
Thank you guys so much for watching.
Make sure you subscribe to the channel.
Comment below. Like the video,
All the good stuff. Thank you, guys.
(funky upbeat music)