Did you know that you can get targeted visitors from Pinterest for as low as 10
cents per click? Yes! You heard me right - 10 cents for a user who actually
searched for the keyword you want to rank for. And I'm talking about visitors
from the United States, Canada and other countries where you can hardly get ad
clicks for so cheap from Google Facebook or Instagram. If you've ever tried
advertising on other platforms you know that over time the competition and
market demand are driving ad costs a lot higher and if there is a good time to
try Pinterest ads it must be now when the price per click is incredibly low
since Pinterest IPO in 2019 you probably hear too many times that now they will
focus more on building a stronger advertising platform because the company
now is public and they need to really show a steady revenue growth
this means that Pinterest will improve ad targeting and conversion tracking
this year which will make promoted pins even more attractive to advertisers
hi I'm Anastasia of Anastasia blogger.com I'm a Pinterest marketing
expert and in this video I will show you first how to drive traffic campaigns on
Pinterest to get targeted visitors for just 10 cents a click and convert them
into buyers on your site and you will get a step-by-step guide for starting a
traffic campaign with promoted pins and I will also make a quick overview of
other campaign types available on Pinterest at the moment so now let's
dive into all of this good stuff so our Pinterest ads really was it all the
prejudice against Pinterest ads starts from the wrong assumption that Pinterest
is just another social media platform like Facebook or Instagram but what many
people don't realize is that Pinterest works more like a search engine like
Google so when you advertise on Pinterest you can target audiences which
are interested in your topic or even are looking for the exact keyword you want
to target if you live outside of the United States it's quite possible that
you didn't encounter that many promoted pins in your Pinterest feed yet and
that's because Pinterest ads are not here available globally it also depends
on the niche because in fashion and print on demand for example you will
find a ton of sponsored pins but in some niches like personal development or
relationship advice for example you will hardly find that many promoted pins if
you never seen a promoted pin here is how it looks like this pin from Taiwan
team is a promoted pin this is another promoted pin so you can see that these
pins show up in a user smart feed or maybe search results in this case along
with organic pins and visually it's pretty hard to tell the difference
because Pinterest only mentions that it's an ad at the bottom of the pin so
if you're on a mobile device and they are scrolling down the feed you see each
pin one by one you first will see the top part and most probably the bottom
part where it says that the pin is promoted will not even show up but the
main difference is that when users click on a promoted pin they are immediately
sent to a landing page and when they click on a regular pin the pin is just
going to open and then they need to make a second click if they want to go to the
website so it's easier to get click throughs with promoted pins and I've got
a few interesting stats which will show you the potential of Pinterest ads let's
call them six reasons why you should try Pinterest advertising so the first
reason is that the platform is an active growth stage so you can grow with
Pinterest and you can be an early adopter of their advertising system you
can get visitors to your site for as low as 10 cents per click and obviously with
more competition over time the prices will keep growing like on any other
platform but now is probably the best time to try Pinterest at the second
reason is buyer intent about 50% of Pinterest users
products after they see a promoted pin the third reason is that 67% of people
discover new brands and products while prior browsing on Pinterest because the
majority of users on Pinterest they don't have a specific brand in mind
they're just in this discovery mode they want to get inspiration so most of the
searches on Pinterest are unbranded people are open to discover new brands
and products the next interesting fact is that about 35% of all Pinterest users
make more than $75,000 per year and 90% of weekly users use Pinterest to make
purchase decisions and last but not least this is a very important number
that advertisers get about two dollars in profit for every dollar spent on
Pinterest let me just show you my account to demonstrate that I'm not
joking about 10 cents a click so here are my ads I'll go to reporting and you
can see here that for some ads I'm getting 10 cents a click and for some
I'm even paying 9 cents a click because the algorithm drives the CPC even lower
because the ad is very relevant or it gets more conversions
now that the benefits of Pinterest ads are clear let's look at how to get
started with promoted pins so first you need to set up a business account so
what you are looking at right now is a business account okay the these are the
features of business account I have at support I have analytics
I have ads dashboard if you using a personal account you don't have any of
this you don't have Pinterest analytics and you cannot run Pinterest ads so to
make it clear if you're using Pinterest to promote any website and drive traffic
to any website you must use a business account I will give you a link under the
video in the description to a blog post where I give you an instruction how to
start a business account or how to convert from personal to a business
account it's not a diff process it's very easy you'll do it
really quickly so when your business account is set up you can start running
ads on Pinterest if you've ever run ads on Facebook you will quickly understand
what's going on on Pinterest dashboard let me go to my dashboard and show you
how it looks like so we have here let's go to traffic campaigns because that's
what I run the ads and so you will see here that you have several levels
it's campaigns ad groups and ads level and let me give you a quick overview if
in case you're unfamiliar with these terms so on the campaign level you
defined the objective of your campaign so objectives are here they can be
awareness traffic conversions video right for app installs and and some
other objectives the most common is probably traffic campaign but if you are
running an e-commerce site and shopping would be probably the best option for
you now I'm looking at the settings for ad group level and here you can pick the
placements for ads the placements can be in the Pinterest Smart feed or in search
results or you can pick both of them on this level you can also select the
targeted audience bands based on their location right you can pick locations in
different countries you can go down to select some interests of your audience
and you can even define the keywords over here and here is the keyword
research tool that you can use on Pinterest to find additional keywords so
if you type in here vegan you will see some suggested keywords and you can
start adding them just by clicking on this plus you can also tell Pinterest
for how many days you want to run an ad or maybe if you don't want to have a
specific dates you can just keep it with an open date and you can also define
here the daily budget or the lifetime budget usually the easiest waste to
define the daily budget and you can decide how much you you're willing to
pay per-click now we're going to the ad
level and here you can select one of your recent pins here we go I just click
on the pin and then I click on review ads and here I can change the
destination URL add some UTM codes to my promoted pin so I can track promoted pin
clicks in my Google Analytics so let's quickly create the most standard type of
ads on Pinterest its promoted pins with traffic objective so I first need to go
to create add and I will pick traffic I will just decide that I want to spend
for example one dollar per day on this ad
I'll go continue and look at the ad group level here I will choose for
example people who live in all United States locations
I will speak people in these age groups for example and then I'll go to I want
just to target people who actively searched for my ad I'll go to select
some keywords here it is here's a little hack if you work in a specific niche you
can make keyword research either here on Pinterest or even in Google Keyword
research tool and then you just keep this list of keywords somewhere on a
separate file and then every time you need to create an ad you just copy/paste
the list and put it here but for now let's try to search for anything related
to Pinterest Pinterest login Pinterest marketing Pinterest tips Pinterest what
else Pinterest strategy so I'm just showing you some
keywords that could be relevant to my ad and you can always look at the right
side and look at potential audience size so in this case I'm I'm seeing that it's
a little bit narrow so either I want to increase the number of keywords here but
that will take some time you can put up to whatever number
one sometimes I have a hundred keywords here targeting you can also increase
this number by changing the locations adding more countries you can remove
some of them age restrictions that you selected languages I forgot to talk
about here so by default it will select all but you can target people that only
use English we can say that we want to spend one dollar for this ad and I will
just put the minimum the minimum budget is ten cents it will tell me that it's
too low but it will still run the ad I mean at least it my niche it it runs my
ads even with this low cost per click then I'll go to continue and here you
can select one of your recent pins you can use any existing ads but let's say I
want to use this pin review as the spin goes actual to my YouTube video but who
cares let's imagine that I wanted to run an ad to go to my YouTube video so I'll
go to Google Google campaign URL builder we'll put here the website link campaign
source interest CPC and here we'll go for example and that's the link we can
now copy don't use the shortener I'll tell you later why copy the URL and we
copy paste this URL here and after I click lunch Pinterest will review my ad
within 24 hours so these are some of the rules you have to remember when you are
selecting the pin to promote and defining the URL I already recommend to
you using Google UTM builder to create a different URL from your organic pin URL
because changing the destination URL on a promoted pin will not change the
destination URL of your original organic pin which is great because it helps you
track the clicks from promoted pins separately in Google Analytics but these
are the rules that you have to remember when you're creating promoted pins first
you cannot promote from another profile second you cannot
use pins saved to secret boards then you obviously cannot promote any pins that
don't link to any external URL and then you cannot use link shorteners for the
destination URL so so that's what I try to emphasize when we were building the
link in Google UTM builder that you shouldn't use the URL shortener and now
you also cannot use third-party videos or gifs now Pinterest has several other
types of ad campaigns I already showed you how to create a traffic campaign
because I found them the most efficient of all campaign objectives available for
me from my account from my website but depending on your website and depending
on what you are promoting you might be interested in testing video ads or app
installs or even awareness campaigns if you are a big brand and actually I
wanted to note here that conversion campaigns might also be quite
interesting for me but my account doesn't yet meet the minimum
requirements for running a conversion campaign I would need to have at least
50 sign up conversions in the last seven days and I'm actually getting around 10
or 15 per on average you can see these conversions in performance report so I'm
just going down here and I'll show you what we have it shows by default for the
last seven days so that's what I need to look for so for the last seven days I've
had twelfth sign up conversions which is not enough we need 50 conversions to
have conversion campaigns available now it can get a little more technical
because I will show you how really quickly how you can track those
conversions on your site and you need to have Pinterest tag installed so where is
the Pinterest tag we need to go to conversions over here and you'll see the
Pinterest tag I have several already created I'll open this one so you can
see that you can install first the code this code has needs to go between
your hat tags in the HTML code of the side this is the base code and then you
have event codes so that's how I'm tracking my signup conversions I have
this event code for signups let's look at the sign up conversion here but you
can have other types of conversions even page visit but for conversion campaigns
you need to have signups or maybe lead lead type of conversions and you need to
have 50 of them in the last seven days so we're looking now at the different
types of conversions you can even have checkout conversion and you have to
install this piece of code on the specific page where you want this event
to be fired and by the way when you have your Pinterest tag installed you can
also go to audiences and create a few audiences to retarget your ads to people
who've visited your site earlier so you can advertise to visitors who visit your
site or some specific pages of your site you can upload a list of your customers
you can create an audience based on people who engage with your pins and
also you can create an actor like audience based on the audience's you've
created earlier so you can see that Pinterest is working hard on improving
their ads targeting and retargeting options and on better conversion
tracking and on analytics for advertisers so whether you are
completely new to Pinterest ads or maybe you've tried them and you didn't see
good results I'm going to tell you a little secret today I'm working now on a
detailed Pinterest Ads course and if you want to be invited to the best test of
this course when it's ready go to the page I will give you a link in the
description of this video and go to that page and leave your email or connect
with my page on Facebook so I can send you an invitation as soon as the course
is open in better if this information helps you make sure to share it with
your friends do the thumbs up and follow my channel because I specialize on
Pinterest marketing and I share the most current tips about this platform every
Thursday I'll see you in the next videos