Need Facebook business content ideas?
I've got ten proven ones that we use
with agency clients all the time and I
want to share them with you right now
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My name is Jerry Potter you can connect
on social with me @mrjerrypotte -
yes it rhymes with the boy wizard - and
today we're talking about Facebook
business page content ideas. What are you
gonna post? Hopefully you've figured out
how often you are going to post because
that's an important piece first so you
have to know how much content you're
gonna come up with. If you don't know how
to do that for your business I've got a
video that kind of talks you through
things to consider. You can get that
right here or watch it in the
description of this video after you've
watched this one. So 10 proven content
ideas for Facebook business pages. #1: Any
wins or celebrations of any sort. It could
be as simple as your anniversary of the
business or the anniversary of something
that happened in the business, something
from an employee, a birthday, any win
at all. The only catch is to never make it
about the business or about you. Make it
about somebody else. So for example if a
car dealership was gonna post about
selling another car you don't go, "Woohoo
sold another car, cash money baby!" Because
then you look like a big jerk. Instead
make it about the customer. "So glad we
were able to find the car for this
customer. They wanted this yellow color
and now they're gonna take this off to
college next year!" Then you're making it
about them but it's still a victory for
you, the business, and it still makes you
look good. So celebrate those wins on
social media. Other people will
celebrate in the joy with you and that
prompts engagement. #2: Ask questions. This is
everything with Facebook's
engagement. Likes and loves and
hahas on your posts, those reactions,
those matter and they help out but
meaningful discussion, thoughtful
comments, those are the terms that
Facebook uses. So if you get people
talking in your comments then you're
really gonna boost the Facebook
algorithm in your favor and reach a lot
more people. So ask questions so that
people will comment - fun stuff like, "Who
has the best pizza in our town?" "This is
my favorite podcast. What's your favorite
podcast? The great thing about some of
those open-ended questions is not only
will people comment, but then other
people will go and read the comments and
possibly reply to people. "Oh I like that
one too."
"Oh yeah their triple bacon pizza
is the best in town. So ask questions.
#3: Facebook polls. This is kind of like
asking a question but instead of an
open-ended question you're actually
using the Facebook polls feature. You can
give people two options and they can
vote. The fun thing is you can also make
the answers be GIFs so it adds a little
fun and animation to your post. I have
sometimes inherited essentially dead
Facebook pages where there's been no
engagement for weeks, months or even
years, and this is one of the quickest
ways to get engagement again because
it's super simple for people to
participate. #4: Use Facebook Live to show
real-time happenings. This should be
anything with an outcome. Think about
something with an outcome. Maybe you are
baking something or putting something
together, "Hey today we're gonna do this
and blah-blah-blah and in a few minutes I'll show
you the final product. That's great! If
you're a real estate agent, you're giving
a tour of an open house, that's fantastic!
"You know I'm gonna take you through the
whole house and wait until you see this
bathroom! It has one of the weirdest
features I've ever seen and I want you
to see it." I'm gonna keep watching
that, I want to see what's coming up in
that video. But you kind of give people
an outcome they can continue watching
for. Show off those real-time happenings
behind the scenes
#5: Ask for advice or suggestions. Your
biggest fans will love to help you shape
the direction of your business. So if you
are thinking about serving a
cheeseburger with broccoli instead of
fries throw it up there.
I'm sure some people who
eat broccoli, they will still be like, "No
french fries forever!" But you're going to
get engagement and
it's gonna be fun and that's what
Facebook is all about. I've asked people about
my video set that I'm filming on, getting
opinions, things like that
I crowd-sourced my haircut once on
Facebook. So think about things that you
can ask your audience, poll your audience
for. You don't have to listen to what
they suggest unless it's a contest where
you say you're going to. You're just
getting feedback and engagement. #6: Post
about local events in your area even if
your business has nothing to do with
them. If you're a local business and there's
a big festival going on, it's as simple as, "Hey
anybody going to blank blank blank this
weekend? I've never been. Got any tips?" Or,
"is it good for kids? "You'll get those
meaningful discussions going again which
will help you in the Facebook algorithm.
#7: Local sports. Again this is just jumping
on somebody else's bandwagon that's
already there. If you are in Tuscaloosa,
Alabama, roll tide! Better post about that!
If your hometown team is going to the
Superbowl by all means jump on that
bandwagon in some way (that doesn't
violate team copyrights and all of that),
but definitely jump on that. You'll get a
lot of great organic engagement and then
people will say, "Oh I love this team and
now I love these donuts." #8: Show behind the
scenes. Show where things are not perfect,
and again pick the platform for this but
if you've got an immaculate storefront
or an immaculate store but a terrible
messy storage room, throw up a photo of
that occasionally just so people know
that you're not perfect because they can
relate to that. They may have an immaculate
house and then a super messy closet at
home. #9: Share when things go wrong. Get a
bad review? First of all if you have
mostly good reviews and some bad reviews,
that legitimizes your good reviews
Anytime I go to a business and they have
all five-star reviews I'm like, "Well that
can't be real." But if they have a 4.7 and I
can see some of the bad ones and the
owners tried to address the issues,
then you're talking about something
that's real and genuine and trustworthy
So you get a bad review, again, especially
if it was your fault, somebody had an off
night, address it, post about it, talk
about how you're always trying to
improve. That will go a long way. For me
sometimes I share hateful comments that
I'll get on a YouTube video - I haven't
gotten many at this point thank you -
but occasionally I'll share just some
belligerent, hateful one and I'll share
those on my Instagram stories. And
finally the number 10 proven piece of
content to share on your Facebook
business page: run a contest. You can give
away some of your own stuff or if you
got a little budget you can buy gift
cards. One of the easiest things you can
do that I've done for a lot of clients, we
just call it #FreeLunchFriday and on
Friday say, "Hey we'd like to buy you and
a friend some lunch. Go ahead and comment
below with who you'd like to take for
lunch. We'll pick one person and we'll
give them a $20 gift card to _______ for
$25, $50, whatever your budget
might be, but I think 20 is fine
if that's what your budget is. The great
thing is it's illegal according to
Facebook to ask people to tag a friend
in the comments in a contest. That
violates their policies. But you can say
"comment below with your friend" without
asking for the tag and they'll automatically
tag their friend. Then their friend comes
and goes, "Oh yeah!" They comment back, all
of a sudden you're gaming the Facebook
algorithm. Again it can work incredibly
so again 10 proven content ideas. Is that
not enough? Do you want more? I have more
I put together those 10 and another 14
in this guide "24 Content Ideas For Small
Business Owners. You want it? Link is down
in the description. I'm happy to
share it with you right now. And if
you've got a fun piece of content to
share that other people might benefit
from, or a content idea, let me know down
in the comments, I would love to hear it
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