Within 2012 I got asked to join 2 half-significant metal bands
and after this, I mean, I've been continuing to do my YouTube videos as you've probably seen
But after this, just to mention, I've been asked to join maybe 3 or 4 significant metal groups after 2012
And it's all because of my YouTube channel and you know why?
They find me, in some weird way
but the reason why they find me and see me is because I am out there all the f***ing time
Like right now, I don't know if you're on my channel, but I upload videos like 3 or 4 times every week.
You know, I'm like a f***ing virus.
I'm in your f***ing face, all the f***ing time, you know?
And you're not gonna leave without my f***ing ugly face.
That's the last thing you're gonna think of when you go to bed
And this, this is how the music industry works today. I mean, having a record deal ...
What the f*** is that today?
That's not worth anything, you know? At the level that I'm at or, you know, at a certain ...
Of course like, The Haunted has a record deal and it works, you know?
But it's because they're at a level that makes sense
But underneath that level it doesn't make any sense to have a record label.
You have to be out there, like all over the place
and do not f***ing spam people, like 'hey', you know, put your CD in their faces and you know ...
You have to be smart about how you're promoting yourself
because that's, you know, it's a deal breaker if people are gonna listen to you or not
because the attention span of me, and I guess many other people, is like 5 seconds to listen to your music
because it gets served on a platter through Spotify and Apple music and YouTube and Google Music
No one gives a shit about your album
It's harsh, but it's true.
I mean, the album format is dead. It's been for a while.
And you know, if you look on metalsucks or whatever website you're on ...
Look at what's being released this week, just like 30 metal releases this week, or something like that.
It's an insane amount of music and bands competing for the same space.
It's basically impossible for a band to reach out
and if you release an album, that album is dead after two weeks
because, you know, next week there's 30 new metal albums that are better
or, you know, caught the attention of f***face somewhere, you know?
People have to understand this, that If you're a band and if you're like ...
Because I hear this a lot, people are asking me: 'Okay, I have an album, how should I release it?'
My answer is always like: don't release the album.
You're wasting an album of music if you're releasing it without any plans for exposure or marketing
Marketing is everything today.
And I've learned it the hard way, because I've been doing it for a long time
so I know what works and, you know, what does not work, but ...
For you, if you're in a band, you have to think differently you have to go on YouTube
you have to do whatever it takes to get yourself out there
people are more likely to watch a video of yours than to just go to a streaming link and find you
If you make an interesting video ...
It's harsh to say, but if you, like, dance with your dicks flapping around, you know?
There's a big possibility that a lot of people are going to watch that video
It's sad, because that's how we compete about exposure today
It's a f***ing mess, to be honest.
And even though I have you know, a fair amount of views on my youtube channel
There's 50 other channels just like mine, you know?
So, for everyone it's even getting harder.
I mean, even for the big bands it's getting harder and harder and harder.
So, my point of this story, other than me rambling a lot, is just that you have to forget about the albums
Maybe you should release singles, you know, once every month
Just, you know, you have to have news all the time
As you might have seen with Solar Guitars, we're f***ing pumping out models all the time
and we're killing it basically, because, you know ...
everyone's like 'Whoa, Oh, another one there? Oh shit, another guitar there. Oh, shit.'
We have news all the time and that's why we kind of, you know, we grow quick
and that's the same with me, I have news all the time, I have a video coming out 3 or 4 times a week
It's a ... you know, it's a virus. It's marketing. Everything is marketing basically.
Do you understand?
Yeah, everyone sounds super sad and depressed now
but it's the harsh truth, I'm trying to tell you before you spend way too much time on the wrong things
You need to reprioritize and think out of the box, okay?
You're welcome. One guy got it. Awesome. Yeah, so I'm good. Thank you.
Okay, I'm gonna play one or two songs, but I'm also ... I have to talk about the guitars, shit.