hey guys ECR G here back with another video today we're going to be talking
about texting patients and patient recruitment
hey guys ECR G here back with another video today we're gonna be talking about
texting patients and patient recruitment so what does texting have to do with
patient recruitment well a new day a new dawn a new era is upon us in clinical
research and technology is really moving at an exponential rate because when I
come up when I came up I was a younger kid texting was first you know using
your little flip phone and having to like mash the button two times for a K
or one time for a J that was texting and then they invented the QWERTY keyboard
we had a whole keyboard but it was not touchscreen you know was on a Blackberry
or something and now they've got a whole QWERTY keyboard on your smartphone right
now so texting has really moved into the mainstream and really become a primary
form of communication just think to yourself right now if someone calls you
randomly are you gonna be happy or are you gonna be pissed off most likely
you're not you're gonna be like why is this person calling me right now why
don't they just text me so texting has become a primary form of communication I
look for someone to text me first there's only a handful of people in my
life that that have the right to call me essentially without texting me first and
it's moving in that direction so why would it be any different when we're
dealing with patients or why ought to be any different in our day jobs or a why
would it be any different you know in any other circumstance if on our day to
day life this is how we communicate so that communication is obviously in
clinical research and you know usually clinical research is a little bit behind
but you know these are how patients and this is how you can better communicate
with your patients is to think about texting maybe they prefer texting so I
had a site reach out to me a while ago and talked about how they were having
issues with patient recruitment but what they noticed is if they texted the
patient's you know what was going on about the study they'd be like oh yeah
call me at such-and-such time but if straight up called the patient maybe the
patient wouldn't answer or return the phone call so they noticed that just
like in our daily lives where if you text them you know give them you know
that space to breathe and think about what you're saying that message you will
get a better response back than if you straight up call them so this is just
something to think about and it's just amazing how you know the world has come
that way because people always talk about how you you know you got to be
able to talk on the phone or whatever happened just picking up the phone and
calling people and there's a place for that obviously too but it just goes to
show that people are evolving and the way we communicate is evolving so don't
think that just because we communicate one way in our personal lives that's
gonna be any different in our professional lives so just just
something to think about I thought that was amazing and something that maybe you
guys can incorporate into your patient recruitment efforts too for you guys in
clinical research so I thought that was amazing comment down below if you guys
have noticed something like that to where you get a much better response
rate from your patients if you text them and you know I'm sure this may change in
the future because people aren't gonna want to be texted all the time but used
in the right increments and the right doses texting can be very effective to
help recruit patients and reach out to patients especially because they are
able to respond when they want to respond and then you can set up a time
from there you know in the way in emails you know people look over emails it's
not back in the 90s when every single email was opened now you know you got
all the spam filters and whatnot emails can be lost and it's hard to reach out
to people that way and then phone calls people do not like phone calls as much
anymore it's a little bit more intrusive you know they can't respond on their
time usually and you know texting has just become a more premier form of
communication so curious what you guys think about that if you've noticed that
you guys should implement that and see how it works and maybe implement with
your sites and see how it works if you guys are having any issues with
patients calling you back when you reach out from recruitment efforts maybe they
would prefer texting so there it is also with texting you can you can be doing
something else and respond whereas in a phone call you likely have to stop what
you're doing and get on the phone to talk to that person so just something to
think about I thought that was amazing what other changes will we see in
clinical research that you know our culture and our way of life will help
affect that how we communicate in the research space so as always guys email
us at elite clinical group at gmail.com for any enquiries you may have hit that
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