what is the best way to set up the
targeting for your facebook and
instagram campaigns there's a gazillion
ways that you can do this and there's a
gazillion ways that people will teach
how to do this i'm just going to give
you the way that i have found works best
and i don't know about you but i like
simple i like things that work and that
are simple to implement and that are
simple to maintain this formula that i'm
going to give you for setting up your
targeting is the one i find works best
now it takes into account the limited
information that facebook now has thanks
to ios 14 with the changes in tracking
and privacy rules it works very well
across many different kinds of campaigns
so without any further ado let's get
into
it hello my name's rod bland i'm the
founder of rodblaine agency thanks for
joining me on the channel or on the
podcast whether you might be listening i
really appreciate your support today i
want to talk about the ideal targeting
setup now this is not necessarily the
only way that you can do your target but
it's one that i have found works really
well for facebook advertising conversion
campaigns especially and it's really
simple people often make things very
complicated when it comes to audience
targeting and they don't need to so the
method that i'm going to show you now
has worked well for us with clients who
are spending as little as a hundred
dollars a day up to clients who are
spending fifteen hundred to two thousand
dollars a day it works equally well in
both those situations so without any
further ado let's jump on the computer
so here we are in the facebook ads
manager i'm going to take you through
specifically how we set up the targeting
for a typical conversions campaign that
uses a very simplified setup as i
mentioned before it works with budgets
that are as little as a hundred dollars
a day upwards of fifteen hundred to two
thousand dollars and it's easy to do so
firstly at the campaign level we're
setting this up with the conversions
objective and
we're setting up with campaign budget
optimization on and i've got a daily
budget of 200 a day your daily budget
will vary i would say don't do anything
less than 35 dollars a day personally
and then inside here i've got two ad
sets these are the two ad sets that i
would use inside this campaign at the
minimum and i would never include more
than five ad sets so if you want to test
other ad sets like other look-alike
audiences then you could also add those
in nowadays i would not have an audience
that's less than five million people as
far as your cold audience goes so this
is the first cold audience this is one
that we always test now which is simply
a broad audience now in australia that
means that down in the wedding section
we've just got the location of australia
selected but we don't have any other age
or gender restriction we don't have any
interest included nothing that gives us
an audience of about 18 million people
if you've got a look-alike audience that
is in australia then i would make that
as large as you possibly could but if
you've got a look-alike audience to say
in the united states or the uk and
that's one percent or two percent that's
generally gonna be more than five
million people so i think that would be
okay but i'd really discourage you from
refining the targeting according to age
and gender the facebook algorithm is so
well adjusted now that it will do a lot
better job than what you could by
actually ratcheting down on these things
here it will very quickly work out who's
the best people to show the ads to and
then he'll do a good job from there so
that's
really simply the
cold audience targeting which is
literally
keep it as broad and open as possible
and i've got another video that talks
about wide open targeting which i'll put
in the video description as well now the
other ad set is the warm audiences and
for the targeting in this one what i do
is i include your website visitors from
the last 180 days not the last 14 days
seven days or anything like that we
include just website visitors 180 days
so that will cover anyone who's visited
the website whether they purchased or
not and in my experience that will give
you the
best possible result because it allows
the algorithm to just locate the right
people who are going to meet your
conversion objective from there they'll
also include all of your instagram
account engages from the last 365 dates
which is as far back as you can go all
of your facebook page adding gauges from
the last 365 days once again that's as
far back as you can go and i also
include all previous customers there's a
couple of ways you can include all
previous customers you can use the
facebook pixel but if you've only just
started advertising and you've got a
email management system running such as
clavio which you definitely should have
running if you don't already then that
will usually contain all of your
previous customers if you've got it
synchronized with your ecommerce system
you can take that segment and then you
can synchronize it automatically to a
custom audience within facebook and you
can use that in your audience targeting
here if you've got a apparel business or
you're selling anything that's food and
nutrition related or anything where
there's repeat items like toys sport
equipment there's so many different
categories where your previous customers
may want to buy from you again there's
very few categories i find where it's
just a one-and-done situation where your
customer only buys once that's you're
never going to see them again so there's
these four different audiences to
include so that's it with the cold
audience targeting we just leave all of
the targeting out of it we don't put any
interest any behaviors anything else
with the warm audience targeting we're
just specifying these audiences here and
we're not doing any other detailed
targeting according to interests or
behaviors or demographics or anything
like that you can test those things but
in my experience these two audiences
here 90 of the time will work the best
and they'll give you a really simple
setup that you can use that's going to
be effective from the get go that's it
that's the most effective targeting that
i have been using successfully with
clients for at least the last 18 months
especially since apple ios 14 has been
released and there's a lot less detailed
information about people that facebook
has these days i encourage you to try
this out no matter whether the budget's
a hundred or fifteen hundred two
thousand dollars a day you may be
surprised at how well it works compared
to more advanced targeting methods that
other people are teaching now if you
found this content useful please go
ahead and hit the like button click
subscribe i really appreciate that
really helps me out and if you are
wanting to get help or advice with your
facebook and instagram advertising
whether you just want to do better with
what you're doing or you want to get
started and you want to have a chat with
somebody about that then there'll be a
link in the video description below
where you can click your book in a time
to have a chat with me about that and
who knows we may end up working together
in the future thanks again for watching
this video and i'll see you in the next
one
you