coming at you live from san diego again i'm still here at the traffic and conversion
summit if you do not know me yet no big deal my name is martha krejci and i pretty much well i'm
a marketer i'm a business strategist uh i know all the secrets okay and i share them with you
freely so that let's just go ahead and talk about what actually works and what doesn't okay today
we are talking about the future of digital marketing in 2022 so the future of digital
marketing in 2022. so looks like mike just got back from the gym hello mike hello uh
let me just say this super duper quick if you are oh here comes mike
go ahead go ahead and get weird with it there we are just oh my gosh okay all right
that's that's how we do things here so
anywho my goodness um if you are watching on the youtubes do make sure that you subscribe and that
you comment on the youtube videos and then you also share the youtube videos into social media
whenever you tag myself or my business page in and you have done all of those things one person every
week is going to win something all right so make sure that you are doing that stuff if you want to
win something the thing that you win is something from my swag shop if you haven't been to my swag
shop before go to withmartha.com along the top click on shop and then go ahead and grab your
coffee sit back and start scrolling because it is a very cool shop so there is that you guys let me
get this out of here now let's talk about digital marketing in 2022 the very cool thing you guys
that i heard yesterday so ryan dice the owner of digitalmarketer.com the dude's been a marketer
forever i think he did his first piece in 1999 so right as google and well not even google as uh
older search engines were just getting their legs right like right as we were starting to see
domain names on commercials and we're like what does that mean so as all of that stuff is going
on ryan is starting to um market he's starting to do his thing well i he is you know he's been a
marketer forever and whatever and a lot of these guys here in the guys and gals mostly guys um
here at the conference they all talk about ads like most marketers that you're gonna come across
they talk about ads ads ads ads ads um they feel like ads are the way to go i don't and that's what
makes me very different so a lot of marketers they will go right and then martha goes left and then
martha wins the day and wins the day and wins the day and so what we're going to talk about today
is the winning of the day and where all marketers have gone right and now all of a sudden they're
gonna have to like look at their map again and go left and try to figure out the left world
well i've been teaching you the left world forever okay so that's the cool thing and then some of
them aren't even going into the left world i don't know what they're doing there there are
some anyway let's just let's just go ahead and get into this so people need to stop relying on ads
the reason that people need to stop relying on ads is because google is doing away with third-party
cookies now to you you might be like i have no idea what those words mean so let me just explain
to you third party cookies are those things that you know how you feel like an ad shows up in front
of you when you were just at a place you know like you're you're like i was just on that website and
then you get an ad for it that's cookies okay it tracks the fact that you were on the site
and now it's gonna serve up an ad to you a lot of people understand this but some people don't and
they're like that's weird well it's not really weird it's ads it's ads it's how they work so
what is going on is google is doing away with third party cookies what that means is
that ads aren't going to work anymore that all ads essentially go to a cold audience
yikes right so ads before because i'm an ads guru okay i'm just going to tell you i'm an ads guru i
just don't run them okay i don't want them anymore i used to run them a lot i'm really good at them
i'm good at the campaigns i'm good at doing all the things i just don't run them anymore because
i don't have to spend money on them so why would i so and that's what i teach you in hbr by the
way you guys if you are in hbr and you're like what is all this stuff that she's talking about
i teach you the organic strategy that all of these marketers are gonna have to learn and figure out
for themselves i teach it to you in my program where i teach you how to grow multiple income
streams from home utilizing stuff that you already know and you work five to ten hours a week okay
so after everything is set up you work five to ten hours a week now all of these guys are
trying to work on ads but if you're if you're wanting to learn the stuff that they need to
know before they even need to or before they even know it and you start building your business now
you are in the lead okay you win by default let me tell you how you get in here you go
where is it there it is what you do is you go to my facebook business page and then i'm going
to get into the rest of this here you go to my facebook business page living the dream with
martha message me the words let's do this we'll have a conversation it goes up to 10k next month
for obvious reasons also i'm adding a ton of stuff to it but for obvious reasons the value of it's
way more valuable than 10k i've had people tell me that it's like a hundred thousand dollars worth
of education it's a master's degree in what's working now and then now and then now and then now
because here's the thing you guys as soon as you sign up you're in it for life so you'll always
get constantly updated things from me about what's working in the industry and you can tell right now
i'm three to four years ahead of everybody else okay just so you know i'm three to four years
ahead of everybody else in the industry i saw this three to four years ago all right so
anyway that's how you get into hbr oh and it's gonna be 10k next month right now you can get it
for 14.97 there's that so if that doesn't make you move i don't know what will so anyway uh the the
there's the google there's the third-party cookies that are going away so ads aren't
going to work anymore and now let's talk about the facebook uh or not facebook the
um apple ios update the ios 14 update the ios 14 update you guys was
catastrophic and is still still has collateral damage coming off of it it was like one of those
massive tsunamis or earthquakes which i know are the same thing but one involves water right
but it was like one of those and then the damage just keeps coming from it
okay so the ios 14 update what that did is it won't let people market to you on your iphone
it won't let so these people that are spending tons of money on facebook ads
cannot get to people with an iphone over half of the people out there have iphones
so you've cut your audience in half so what does that mean that their ad spend is going up at least
two times right now as it is now moving down the line i heard this from like a google guru
dude yesterday moving down the line it looks like some other really terrible things ad-wise
are about to happen within the apple the apple and ads world like it's just it's awful okay so
let's just stop all of these people that are out here that are like i just need to put up an ad and
be able to grow my business why can't i just grow my business with an ad listen if you can grow your
business with an ad you can grow your business with organic because it was never never wise
to do an ad that didn't work well organically let's call it okay like from the person that
really knows how to do ads well you should never ever ever create an ad unless it's been
proven organically in the first place okay so let's just work organically let's create
organic posts and organic copy and organic stuff systems that move your customers through your
future customers your future your existing clients your existing customers and your future ones right
and even your past ones because it works that way too maybe somebody was buying from
you and then they stopped and then they came back it's all because of this structure okay
but you can do it in an organic way why am i an ads guru that stopped doing ads
you have to ask yourself that question
because i don't need to and because number two let me see how much time i have because number two
ads don't build a loyal following here's how i don't know about you but here's how i am
with an ad if i buy something from an ad which i do if i buy something from an ad and it's not
retail so if it's retail this is different because you're going to receive a thing right so like if
i buy you know a book on an ad i'm going to receive that book and that's like that's okay
that's different here retail is different but also i don't suggest a lot of retail because
you don't have high profit margins i prefer 80 to 90 percent profit margin so there's that
so whenever you buy something in a digital nature on an ad how many people forget
about it where to log into it and who it was that even sold it to them
tell me in the comments if that's you
it's me i literally buy stuff like digital based stuff like a little this and a little
that like little courses or little here's how you this uh and i just like to see
what people are talking about and i get it and then i have no idea how to get into it
i don't remember because it goes to your junk folder you've moved on with your day
you didn't get a response immediately and so you just forget that you even own this thing it does
not build loyalty and it does not build community you guys and if you're not building loyalty and
community you have missed the boat completely on business completely on business completely
ads are not where it's at as if you if you're selling digital products and you are trying
to run ads a you're going to lose your bum bum okay it is going to you it's going to cost you
so much you will probably go bankrupt with it all right and number two if you stick with it
and number two people aren't going to remember who you are and they're
not building a relationship with you and that means that they only buy something from you once
you guys if we're here building empires which we are
if we're here building empires people need to buy things from you more than once okay you also need
to be building a relationship with them you need to know who your people are you need to be able
to feel their pulse and say i get what you need let me make it for you you can't do that with ads
you can't serve your people here it is get your notebook you can't serve your people properly
the way they deserve to be served if you're running ads to them
i said it here i don't care what anybody thinks i am in rooms mike and i are walking around in
rooms of thousands of marketers talking about how do i do these ads and how do i get around
this and how do i get around this and how do i get around this i want to stand up in the
middle of the room on some sort of stage and i would want to say listen up friends megaphone
you don't get around things you build a community and you nurture people and then get off drop the
megaphone on the ground and walk away in a blaze of glory that's what i want to do
anyway you guys okay i have to go back in uh pretty soon here so i love you guys so much
have the best day i want to say hi to some of you guys here
let me see
oh hey hey you look gorgeous shucks thank you joe just relying on ads is like having all of
your marketing eggs in one basket yeah it's so stupid it's dumb it's expensive it's just stupid
gwenevere i like to win the day yes win the day melanie good morning wait good beautiful morning
from iowa shoot good morning to you hey from chicago hello hey hey brick good morning tara
she always looks oh man you guys are the best i'm telling you what michelle best marketing mentor oh
you guys are awesome i love talking about you with my friends that are here
i love talking about you guys and i'm like these guys they're just here to crush it and they just
they know they can and they keep they stay in the game they stay focused they do their stuff
they rally around each other like this community you've never seen anything like it there's nothing
in the world like our community period if you're not in our actual like our community
make sure you see the link in the description of this video it's seven figure business from home
or seven figures from home with martha creachy is what it is go ahead and jump into that community
you will see what i'm talking about if you feel like you need people around you to help push you
get in what are you waiting for silly okay i'm gonna pop out of here i love you guys bye-bye