Attracting amazing photography clients takes a lot more than just having
attractive photography. I'm going to show you a breakdown on how to bring those
clients into your photography business. So, stay tuned.
Okay the photography market is one of the most competitive markets in the
world but I don't want to scare you away. Because every photographer in this
market is unique and everyone has their own influence, their own niche. Everyone
can be successful in the photography market and I'm going to give you the top
tools of the trade that I use to be successful in my photography business. So
let's get started. First things first. If you don't have an Instagram and your
photographer, you're not a photographer. Get an Instagram. That is the top market
for photographers to share their work on and have their clients come and find
them. You have lots of videos up right here on this channel, to use Instagram,
learn how to use hashtags, learn how to create a beautiful profile. But you've
got to have an Instagram. That is beautiful and unique to you. With a
cohesive style and a cohesive feed, so that we're looking image by image or
they're looking at your full profile, you've got a beautiful layout for your
clients to come find you. Get Instagram, start posting. If not on a semi daily
basis at least on a daily basis. You should be posting multiple times a day
if you have your Instagram up and running with your photo business. One of
the things you need to do in order to attract photography clients, is you need
to have a specific style. If you're too general or you're too portrait studio-ee,
then you won't have a specific style that draws people to you. Maybe your
specific style is low-light newborns. Maybe your specific style is high-key
weddings. Or maybe your specific style is product photography or macro photography.
It's a combination of any of those things could result in your specific
flavor, your voice, your style, people are going to come to you because they like
how you do photography. So, study the Greats, right? Study Annie Leibovitz,
study photographers in your area, study different Instagram accounts. Kind of get
a feel for what people's specific flavor is and use that as inspiration for your
own. Create your own unique look. So, that when people know that they want that
look, they know to come to you. One of the best ways to build your portfolio with
beautiful stunning images that are unique to you is to do creative
collaborative shoots. Whether you're hosting them or whether you're
participating in them. Creative collaborative shoots look like
this. You get a lot of photographers together, you get a lot of models
together, you get a lot of hair and makeup artists together. If you're
shooting portraits, you can also do creative collaborative shoots, if you're
doing architecture or find our photography. Whatever it is you happen to
be doing, get a lot of you together and do a shoot together. Where all the
photographers are working together, all of the creatives are working together.
This is a great idea to bounce ideas off of each other to create new images, to
add spice to your style, add some unique looks to your style. And then end at the
end, of the day end up with some really beautiful work that you'll find yourself
using over and over again in your Instagram, your paper marketing, you know,
I mean, talking about your hard copy marketing at booths and shows and
trade shows and your joint venture. This is perfect for building your portfolio
and you do it over and over and over again. Do a collaborative shoot, probably
four times a year. So, you can create that beautiful imagery and build your own
kind of a flavor into your feed. The last two points I want to make. Build your
portfolio and do it by posting regularly. When I say build your portfolio, you
could hear that in a couple different ways. When I'm talking about the
portfolio, yet people are going to see online. Either in your Instagram, on your
Facebook and better yet, all of them, all f the above. Instagram, Facebook
Pinterest, your blog, everything. Your portfolio should be everywhere. Keep it
stocked and keep it recent. That's another reason to those collaborative
shoots often. So, you have great photography. Now, those collaborative
shoots, they shouldn't be your only source of great photography. But that's
what's going to pull your clients in if you're just starting off especially. So,
use those images, build the portfolios, keep them current. I can't say enough
about keeping your niche specific to your style. When someone looks for a
specific kind of photographer, they're going to look for you if you match their
style. The thing to consider with that is if you are a photographer, forget this
idea that you can't collaborate with other photographers. Forget the idea that
you can't network with other photographers, forget the idea that you
can't refer clients to other photographers because guess what? If you
have a client that's not a good fit for you, I promise you right now, you don't
want to work with them. If you know that their style is
good fit for you, if you know that their personality isn't going to be a good fit
for you. Send them to a photographer who will be a good fit for them and I
promise you, karma guys, what goes around, comes around. They will return the favor.
Take care of each other as photographers. Take good care of your clients and
network like crazy. In fact, if you're a photographer, I don't care where in the
world you are. I want you to join the Facebook group. It's called Beauty and
Truth. This Facebook group is designed for photographers, to collaborate to
share ideas with one another, to give each other feedback on each other's
images. You want feedback, you want to share ideas, you want to be connected
because I promise you, it's going to come in handy one day.
When your battery dies and you're on a shoot and you need someone to save you,
okay? Feel free to go to trade shows, feel free to see other people's work and
create a beautiful inspiration that brings out your unique flavor as a
world-class photographer. Hey, was this information helpful for you? Did you find
something that was like a cool tidbit that you want to use for your business?
leave me a comment in the comments below. Hit the subscribe button and I'll see
you tomorrow.
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