Hey streamers. Welcome to StreamYard.
Are you wondering which destination you should connect? If,
so this video's for you. If you're new to StreamYard,
the first thing you'll see is a prompt to add your destinations.
Destinations are the places that you send your live streams to.
StreamYard integrates with most major social platforms.
We also have a custom RTMP option if you want to send your stream somewhere that
StreamYard doesn't integrate with like your website.
Not sure which destination to connect? No problem.
Here are a few things to think through. First,
which destinations do you already have a community built on? A small,
but active Facebook group is sometimes better than starting fresh on a brand
new platform. Once you get the hang of going live,
you can add another platform or platforms that you'd like to grow an audience
on. The next thing to think about is should you multistream?
One of the most powerful features of StreamYard is the ability to
multistream or simulcast to multiple social platforms at
once. Most people we see go to Facebook, YouTube, LinkedIn,
and Twitter, all at the same time.
This allows you to engage with all of your community members or audience
at the exact same time.
We'll talk more about engaging your audience in a future video. Now.
So people ask what if I'm starting out from scratch?
What if I don't even have one platform where I have any audience on?
That's okay.
Now it used to be an issue back in the day when the social media platforms
prioritized content only based on how many followers you had,
and it used to show your videos and live streams to that group of people.
Everyone would see it.
Now the algorithms have gotten smarter and they only send your content
to people they think it's relevant to and only when it's engaging.
The more comments, the more reactions,
the more live chat messages, the more shares you get on your livestream,
the higher the algorithms are going to prioritize that content and therefore get
you in front of new audiences.
So focus on the content and not how many followers you have.
The third thing to think about when planning,
which destinations to connect to StreamYard.
Do you want this content to be private or public?
Some destinations like YouTube,
make it super easy to make a live stream,
private or even unlisted,
which just means you can only watch the video if you have access to the
URL, the link to the live stream.
Whereas if you're streaming to Facebook or LinkedIn,
you're either streaming to your friends and followers or you can make it public
so the whole world can see. It really depends on your type of content.
Do you plan on keeping it closed off or a small private
Facebook community group,
or is this the kind of content you want people to share?
So you can grow your audience? That will determine which platforms to use.
If you're hosting a webinar where you only want to send this live stream to a
certain group of people who've registered,
we recommend streaming to YouTube because it makes it super easy to make the
stream unlisted and only viewable by the people who've registered.
If you want to get the max amount of viewers, the easiest way to share,
we recommend streaming to Facebook,
maybe a Facebook page that's already public or to YouTube and make that stream
public. Do you want to stream to your own website?
You can do that with StreamYard?
We recommend streaming to YouTube and then embedding the YouTube
live stream onto your website. That's just the easiest way,
but you can also use the custom RTMP feature that we have on StreamYard to
connect any type of video player.
The only downside of streaming to custom RTMP is you can't get the comments.
There's no comments section that you can embed on your website.
That's why we recommend streaming to YouTube and embedding that.
And the last thing to keep in mind is the length of your live stream.
Certain platforms have length limitations.
So it's just useful to keep these in mind when choosing a destination to stream
If you'd like to add a new destination or manage your destinations at any time,
simply click the destinations button here on the dashboard.
StreamYard lets you stream to one platform on the free plan,
three platforms on the basic plan,
and eight platforms all at the same time on the professional plan.
Thanks so much for watching this video. If you have any questions, anytime,
reach out to our 24/7 support team at streamyard.com/contact.
Thanks so much for watching. See you in the next video.