Isn't even worth starting a digital marketing agency in
2020 and beyond this might be a question that you have been asking yourself because let's get real
everyone on YouTube seems like they've got some digital marketing agency that they took from zero to ten thousand dollars per month and now they've
got a course and they're pushing it and trying to sell you on it and
To be honest, that's not what I'm trying to do with this video
What I want to break down is is the business model still viable?
Should you actually get into it if you're thinking about it?
and if you are what are some of the things in the roadblocks that you should maybe try to
Avoid so some of the things I might share might kind of surprise you
Thinking a little bit different of people. Look at my channel a lot of times I think
Oh, man
You know, you just like marketing agency guru trying to push the course or whatever trying to see I don't ever push the course
I have a course because you guys asked for it
That's it. Okay
I'm so focused running my actual business that I don't even care about that course don't care about what's going on there
I've got my software company. I've got my actual agency and that's what I'm focused on and pushing
So anyway, but I like to make these videos for you because I know a lot of digital marketing agency people follow me
so I figured why not go through and share some of things that are actually happening and
Working the people. They're actually in the trenches not those types of people that maybe made $10,000 one month
they ripped out a course and then all of a sudden they're making all their money selling the course and they haven't actually
Done the the dirty work the day and day out work in the trenches. So
Anyway, should you actually start a digital marketing agency in 2020 and even moving forward? Well, my quick answer for you is
No, and it's actually know if you fall in line what one of these three things Kay?
So the first one is if you do not have a long term mindset with your marketing agency
Okay, if you're just going through if you're watching someone's webinar and you're like man
I can make ten thousand dollars in the next 90 days totally not worth it. Okay. It's gonna be way too much work
It's not something you want to go through and do you only want to get into this marketing agency business if you have a three
To five year plan and you're gonna be fully committed of growing this business
If you're fully committed, you could easily make seven years multiple seven figures and even eight figures
I know people making well over a hundred million dollars with their marketing agency here in Utah
But guess what? They've been doing it for a long time. They're fully committed. They're not some just beginner entrepreneur thinking man
I just want to make a quick buck and then going through learning some things then after 90 days
They're like, oh man, I made some money but like I'm kind of burned out so I'm kind of just done with this
right
So if you're not fully committed if you're not wanting to go through and make this a long-term game for you
I would just be done before you even get started go figure out something else now
Let's say you're fully committed and you're like, okay Jason. I'm fully committed
I'm in it for the three to five year long run
Well, why what are some other reasons why you shouldn't start a marketing agency?
I'm trying to like push you away from it right here, right?
well
The number two reason is if you pick the wrong
Niche or the wrong industry to go through and serve now
I've talked about this on some previous videos
but when I first got started I was trying to work with network marketers and hopefully this wind is not too bad with that the
Audio here, but I was working with network marketers and it was just a terrible market to get into
Okay
what you want to do is pick a niche or pick a
Industry that you can actually charge the prices that you deserve even if you're a complete beginner
Maybe charge a little bit less at first, but then do something that you can actually go through and scale now
I think a week or two ago. I shot a video and I gave an example of development agency
so I have a software company as you guys know and
recently, I've been looking at some different development agencies and
Going through kind of like the minimum contract. They're they're bringing me on at like
$12,000 per month which is like on the very low end right. I'm you spending a lot more than that on software development
So their minimum contract is like twelve thousand dollars where they're getting contracts at fifty thousand dollars month hundred thousand dollars a month
So then if you go through and bring them a new client think about what the value of that client is worth to them
Okay, cuz it's not only just twelve thousand dollars per month, but they have you sign initial like six month contracts right there
That's already 72 thousand dollars of value you brought to them in their business now, obviously
You can't go through in charge 72 thousand dollars the equivalent of what the value of the contract is
But you can charge a good solid a mountain for bringing them clients. Okay?
it's very easy to go through in charge three four, maybe six or even eight thousand dollars per month if you're bringing them a
consistent steady flow of clients
So that's a big part is if you're going to go through if you're going to be fully committed
Think about the niche that you're actually getting into
Make sure that there's some good margins and that down the road six months a year from now
When you get really good and you've got everything dialed in that you can actually charge enough and that your clients aren't going to be
Complaining about the price and they're like, okay. Yep
That's a no-brainer if I were to go through and hire someone full-time
I'd probably be paying them eight to ten grand a month plus of employee benefits and
like it's just a lot smarter for those companies to hire a
Contractor because it's a lot more cost efficient and it's a lot less risk on their end. All right
So let's say you are fully committed. Let's say you've chosen the right niche is something that's actually lucrative. What is the third reason?
Why you should probably not start a digital marketing agency
And this is gonna be the last reason to actually go through and share, but that is if you do not have your services
100% dialed in if you don't have your services that you're gonna be offering a hundred percent dialed in you're just gonna have complete confusion
on the clients part
Frustration on your part and you're gonna be stressed out
So a lot of times when people get into their marketing agency
They're just so desperate to get a client that one they'll not only pick whatever industry and whatever person is gonna say. Yes
But then they finally get that client then they're like, hey, will you build my website?
Yes, I'll do that what you're on Facebook Ads. Yes. I'll do that. Will you do SEO and do like a blog?
Yes, I'll do that where you go through and make youtube videos. Yes. I'll do that
So they say yes because they don't want to lose the client
But then that leads to complete overwhelm and frustration in their business, and then they're delivering poor
Lackluster results the clients not happy. They're not happy. Then you part ways and it's just not a good relationship for anyone
So what I would highly recommend is focusing on one specific skill set that you're gonna be the best at okay
Whether it's Facebook, Ads kind of like what I do YouTube ads, maybe do YouTube videos or I have another friend. His name's Ruan
He's got a YouTube channel as well
You guys would probably watch
And he does SEO that's the main thing that he focuses on now he's gone through and he's branched out to a lot of other
things because he's got services dialed in but when you're first starting out
You don't want your digital marketing agency to be a buffet. You want it to be an in-and-out burger
You've got a few simple things they go through select. They know the exact price you deliver and everyone's happy
All right. So anyway, if you're kind of been like thinking like okay, should I start a digital marketing agency?
Should I not isn't too saturated?
What's going on here?
I hope this video helps you break down some of those thought patterns and what you should be doing with your business and with your
Life it's a hundred percent worth it
If you have those things dialed in if you're fully committed
If you have the right industry pick
if you know the right services that you can go through and master if you're not completely the master quite yet and
Then be able to grow it long term. So anyway, I hope this video was helpful
If it was go ahead give it a thumbs up. Also if you're brand new here, my name is Jason Wardrop
I launch new videos every single week on how to generate more leads make more money and grow your business
So with that said make sure you subscribe hit the notification channel, and I will see you in the next video