- Want to know the best Google shopping plugin
for your WooCommerce store on WordPress?
I'm gonna show you the two plugins
that I like to use that are free in this video.
Let's go.
(upbeat music)
Okay guys, Sam here from keycommerce.com,
and so you need to have a plugin
in your WordPress WooCommerce dashboard
to make sure that you can send your product data
to Google Merchant Center
before you can create your Google shopping ads.
I'm gonna show you the one that I use right now,
so you can really quickly get that feed set up,
and get your shopping campaigns live
for your WooCommerce e-commerce store.
Also, if you're new here,
my name is Sam and I make a lot of videos just
like this one on growing your e-commerce store,
so please consider checking out my channel,
the rest of my videos,
and consider subscribing to get more daily updates
on the new videos that I'm putting out every single day.
Okay, let's jump into my computer,
and I'll show you the plugins that I like to use, let's go.
Hey guys, we're now at my computer,
and let's install the shopping feed app
in WooCommerce and WordPress.
So we're in the WordPress dashboard right now.
We're gonna go down to Plugins,
and we're gonna go in click Add New,
and we're gonna search for Product Feed Pro.
This is the one I recommend,
a lot of the people I know use this.
I'm gonna click Install and activate this one.
A lot of installations,
a lot of great five star reviews.
Okay, now it's been added in there.
Before we start creating the actual feed we need to go
into our Products,
and we're gonna go to Attributes.
So we need to add some custom attributes to our products
that aren't in your products normally.
And this is for Google shopping,
'cause Google shopping needs some extra information.
So the first thing is we need to add in the brand,
and we're gonna add in GTIN,
and then add an MPN,
just follow what I'm doing here.
This just creates these different attributes,
and now we're going to add them to our products.
So we're gonna go into our products,
so I've got this product here.
Let me edit this one.
Now, when you scroll down in this little window here
for WooCommerce you'll see attributes,
and we want to make sure that we select each of these.
So usually these, so this one's in there right now.
It's been added in.
We wanna make sure we click Add,
and then add all of them.
So see how we have all these attributes in here.
Let me move up big head.
And so now what we do is we wanna add in the brand
for this product,
so you're gonna have to do this for each of your products.
So this is a surfboard,
so I'm gonna put in the S7 as the brand,
that's gonna go in there like that, the MPN.
This is like the model number,
the manufacturing product number, basically.
And what this is it's like an identifying number
for the product.
Now in Google shopping you need to have either the GTIN,
or the brand, and the MPN.
Okay, so either the brand, or the MPN, or the GTIN.
Okay, this is a massive problem with a lot of feeds.
This is where a lot of people come and stock
when they set up their first feed.
The GTIN that's this global identification number,
so if you're selling a product
that's supplied officially by someone,
it's not something that you've made yourself,
you will be able to find the GTIN
whether you contact the supplier,
or you can Google it,
you'll find the GTIN,
and then you'll add that official one in.
You can also apply and basically register,
or purchase a GTIN if you manufacture that product yourself.
That's basically like the barcode number,
so one day you might need it if you start stocking
in retail stores and stuff like that,
but if you don't have it yet you can basically use the MPN.
MPN, you can basically, it's a bit of a gray area,
but you know, you can create that yourself.
I would just use the scoop,
and then just so that you can get it approved.
So let me just put in the S7,
let's put in some random numbers there.
Oh no, actually I need to go over here, sorry,
and add that in,
and that's all good.
What I'll do is I'll also add in some sort of GTIN here
just so that we have it.
How I keep forgetting to do that.
Do that in there like that,
and then make sure, you make sure
it's not visible on the product page,
unless you really wanna show the brands,
and all this information.
It's generally not required as long as it's there
for that product
so that we can then put it through the feed.
So save attributes.
Okay, awesome.
Now let's go set up our feed.
So let's go to Product Feed Pro,
and it's gonna ask us to create our first feed.
Our first one, you can just do Google shopping,
'cause that's what we're doing here.
Select your country,
I'm gonna put Australia.
It's gonna select Google shopping feed, that's awesome.
Include product variations,
so this is gonna split out the products
into different variations,
if you'd like, really depends on what you're doing here,
that's a whole other topic
that I don't wanna get into right now.
I'm gonna leave it as is
'cause this product doesn't have variations,
and it's gonna be in an XML file,
that's totally fine.
Refreshing DevOps can be daily.
Yep, that's totally fine as well,
save and continue.
Okay, this part here is called the field mapping section.
This is where we basically tell the software here,
and tell Merchant Center what parts
of the required attributes in Google Merchant Center
the actual parts of the product are,
so let me try and explain that a bit better.
So these are all bits, all like,
these are all bits in WooCommerce for your products,
and you wanna match them to what Google really needs.
So seek Google ID, a product ID,
and product, it is pretty much the same.
It's called product title in Merchant Center,
but it's called product name in WooCommerce.
So this basically figures out,
okay, which one is which.
You got all this data in WooCommerce,
and then you need this data in Merchant Center,
so how do you match them up like this?
So availability that stock status,
you know, availability.
So your price matches up Google product category,
that's fine for the moment,
we'll edit that in a second,
but the biggest thing
and the reason why we created those attributes previously
was because we wanna match the brand here
to what we just created.
So you're gonna scroll down all the way down
to Dynamic attributes, brand GTIN,
scroll all the way down to GTIN,
and then MPN same thing all the way down to MPN.
Fantastic.
So they're all there like that,
that's all fine.
Click Save,
it's now going to go to the next page.
This now asks us for the Google shopping category
for these products.
Now I've only got one product in there,
it doesn't have a category right now,
but it'll have the different categories pulling
in from WooCommerce.
So what I've got over here
and I'll put a link to this in the description.
This is the Google products categories
that you need to choose for your products.
It's a massive, massive list and it has this code,
and then the category.
So you know, this is something you're gonna have
to do for all your products,
and if you have a lot of products
that are all very different.
This is gonna take a bit of time,
so maybe you get a virtual assistant to do this for you.
I'm just gonna, what I do is I just search
for like something about the product,
and I just keep searching until I find what matches best.
So this is a surfboard,
so I found surfboards here.
Let's say you're selling couches,
Maybe there's a couch,
let's have a look.
Nope, maybe is a lounge,
so you keep trying different vocabulary,
lounge wear.
It might be called a sofa.
Let's have a look,
some lounges there.
See sofa that might be it.
Sofa, yes furniture service,
so that would be 460.
So I'm gonna go back to surfboards.
Surfboards.
Cool, and this is just a regular surfboard, 3320,
so for that one it's gonna be 3320,
and then it pulls it up,
that's fine save mappings.
And then this is gonna ask if you wanna set any filters,
or rules so you can do stuff like change different parts
of the feed depending on rules,
so maybe you know, add branding to the end of all titles,
and stuff like that,
that's a bit more into advanced,
and I recommend watching my video
on a product title optimizations,
and optimizing your product feed.
I'ma leave a link in the description
as well to check that out,
but you can just click continue just
to get it started.
This also if you wanna add UTM analytics codes
in there to the links.
Yeah, I'll add that in just so it gives you extra data
in Google Analytics.
And then boom, we now have our product feed created
in Product Feed Pro in WooCommerce,
so you can go here and it's gonna have the XML file,
see right there.
So boom, this actually has the feed,
so it pulls in all that data that we told it.
We got the GTIN is there,
the MPN is there.
Awesome.
We're not gonna go to Merchant Center.
We're gonna go in,
and go to Products and then Feeds just over here,
click Plus,
so this creates a new feed.
Choose the country and make sure it's the same
as the country you set in the feed originally.
Language English,
shopping ads, Surface across Google,
that's totally fine.
I'm gonna click Scheduled fetch.
I'm gonna call this WooCommerce Feed,
that's totally fine.
Continue.
Okay, now we're gonna put in the file URL down here.
Okay guys, for the file name,
you're gonna grab the last bit of the file URL.
I'd put that as the file name just in there.
Fetch frequency daily, that's totally fine.
Fetch time 12:00 AM, your time zone.
No username and password.
Everything's fine.
Let's click Create feed.
Once that's created we'll now see it here,
and now we need to go and fetch our feed.
Click Fetch now.
It's then going to spend a couple
of minutes processing that feed.
And then once it's finished, you know, I would come back,
go grab a coffee,
come back in five minutes,
and click Refresh depending on how many products you have
in your feed.
It will take a couple of minutes to get
that all sorted and processed.
Google is then going to tell you a bunch of errors.
If you have areas like stuff,
like fixing up your shipping information,
maybe the URLs aren't working well,
and you're gonna have to go through and fix them.
And this is quite a painful process,
I'm not gonna go through it in this video,
because that can take, you know,
a good 20 to 60 minutes, even more.
Sometimes with more complicated areas
you're gonna be calling Google,
and talking to them about this,
and that's a whole process in itself.
But yeah, I recommend checking out my other videos
on getting your product feed approved.
It can be pretty painful,
but just keep Googling the different areas,
and usually there's some sort of solution out there.
It takes some time,
but once you get it approved
then you can create your Google shopping campaigns,
and then start making some good money.
Okay guys, they are the two Google shopping plugins
that I recommend for your WooCommerce store.
If you have any questions at all please leave them
in the comments.
I try to answer every single one.
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Otherwise, if you want to learn more
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All my other videos are over there.
Anyway guys, thanks so much for watching,
and I'll see you in the next video.
Bye for now.
(upbeat music)