three logo designs one hour and one logo designer. That's me by the way. This video is going to
show you the results of when I took some logos from the banking sector
just like this logo right here. Now with some experience and some knowledge
are they going to suck or are they going to succeed.. see what i did there
anyway let's go with the first logo design in today's video
so the first logo design that i tackled was the ing logo for the dutch bank now the dutch national
color is orange and the national animal is in fact in lion which makes sense with this logo
that's cool but i've got one major problem with this logo and that is it's not scalable at all
there's just way too much detail for this logo to ever look decent and perform at very small sizes
on say like a business card or something like that also not to mention it does look pretty
outdated and i know i know the lion looks pretty chill pretty cool but it is in fact outdated
so i wanted something simple something iconic and something up to date and so and for this lion head
right here and by the way this is just an outline i didn't try and design an outline
style logo because i'm not crazy my first design didn't have any ears but then i took a look at
the original design and i thought it would be a nice touch to kind of replicate those ears and
bring them into the future logo also notice the eyebrows on the original logo the eyebrows are not
slanted this way which would suggest a kind of threatening nature or anger that's not something
they included in their original design so i didn't want to do that either and it's not something you
want to communicate with a banking logo you don't want to threaten away the potential customers
so let's flick that stroke over to a feel and then add some orange thereafter some dutch orange might
have had and you might have noticed that i'm going to stack the logo in a vertical manner as opposed
to horizontal because i think that's more of a appropriate kind of way to go this day and age
and that's simply because of the use of the logo on smartphones and so on yes the navy dark blue is
iconic for the logo type but i really do like this dark gray that i've gone for speaking of which
check out this bad boy in full grayscale color i'm loving this actual redesign right now but
what about in real use how does this logo look in real life situations when it comes to banking so
as you can see the old card uses that horizontal alignment which might work on a banking card but
my logo still keeps the stacked layout version also my logo looks pretty different in whites
on a color background and if i had more time that is something i would see too and i did
keep a serif font because i do think it works in a situation but i made the font less kind of sharp
and jagged and spiky just to keep that more the trust theme going but like i said if i had more
time i would definitely rework this logo as being a witch i had nearly used up half of my one hour
just on this first logo so as you can imagine my mouse was about to really be put through its paces
next up an austrian bank that i well i can't pronounce let's just face it i'm guessing it's
something like ralph ison reifysen something like that anyway this one's really interesting
and you will soon see why later in the video but my main issue with this design was the logo type
i really don't get the italics on the lower half logo type it just doesn't work for me
and also the inner parts of the lowercase e look really dodgy especially at a distance
or a small scale and for me personally that square needs to go because shape psychology
would do better with a circular kind of logo when you're talking about banks trust and all that jazz
and yes i did actually research these logos a bit before the challenge so i do know a bit about the
background of these three companies roy bison i'm still probably not pronouncing that right
has heavily branded themselves with the color yellow you can see it over their branches their
offices and their print assets it's just splashed everywhere which reminds me of a different company
as well there is another bank that i know about first hand in thailand called thai krunsky and
they're heavily branded around yellow as well so and it can work for a bank and it does make sense
to stand out and stuff like that and considering the bank is so heavily branded around yellow
i don't think moving away from that would be a good idea because it would cause consumer
confusion the consumers already heavily link yellow to this brand so it would be a mistake to
go away from that at this point so this logo isn't a doomsday symbol or some kind of construction
company it's actually something called the gable cross and i did come across it in the research
it relates back to europe and more precisely the houses in europe and the roofs it's meant to be a
symbol of protection and security and a lot of the traditional houses back there use the gable cross
and it's something that this bank that i can't pronounce anymore used in their logo branding
i decided to keep this symbol but i rounded off the bottoms because i slapped a circle
around the entire thing as i did say the shape psychology was an issue for me and so the circle
does keep that trust element going forward with this logo design but the biggest issue was the
logo type that needed to be changed 100 so and i went for this font right here which is actually
a human or assuming variable and i really do love it actually it's really neat on this design
you might be asking yourself where is the yellow where is it gone in this instance i would actually
let the branding assets do the talking in terms of the yellow parts of the brand identity
but i think this looks a lot more like a kind of banking logo as opposed to a construction logo how
it looked before and considering the time i had i'm pretty pleased with it and speaking of which
after that fiasco i had about just over 10 minutes left for the third and final logo design
in today's video and i was tasked to redesign potentially the worst banking logo ever the
infamous toothpaste logo aka capital one yeah this thing needs no introduction because
pretty much everybody knows about it at this point it used to be a lettermark logo then it
had a boomerang with a gradient and then it lost the gradient my 10 minute designs were
always going to be rushed and i say designs because there were two of them actually i made
two designs for capital one in 10 minutes for the first one i simply grabbed aerial
gave it that typical capital one blue and then put a red dots at the very end am i proud of
this logo no not at all but i think it's a lot more simple than the previous design the red dots
could also resemble just one or something and that kind of works if i kind of try and jam it
into the brief but not really i don't know it's pretty lame looking actually but it looks okay
above a bank door so i'm pretty conflicted about this one i guess it could work but who knows but
the next design was an actual attempt at a logo mark and to continue the shape psychology theme i
wanted to have a rounded logo and for this i just went for a capital c for capital and again i used
aerial rounded which actually works pretty well for capital one i feel so what does this show what
does this all mean basically it shows that the logo design process should never be underestimated
or rushed logos cannot be properly designed in under one hour especially three of them and if you
want to learn more about the lego design process be sure to grab my logo design process guide
linked in the description box below and until next time guys design your future today peace
you