- Money isn't everything, but it doesn't hurt, either.
Hey, everybody.
This is Roberto Blake of robertoblake.com,
helping you create something awesome today.
So today, we're gonna talk about personal branding
yet again, and we're gonna talk about how
to monetize your personal brand.
How are you going to use your personal brand
to actually make money so that you can
sustain whatever it is that you're doing.
I think a lot of the reason that people
don't respect the phrase and the concept
of a personal brand is because in their mind,
it's not a well-established job or a career,
and they don't get it, but what it can do
for you and what I define as a personal brand,
has to do more with your reputation,
your body of work and the way that
you're perceived and marketing yourself,
which means that your personal brand
actually could be the difference between
you being able to attain a job or a career
or establish yourself in a profession.
It also means that you could use it as leverage
to scale that.
So, in monetizing your personal brand,
let's start by addressing the cynicism
that a lot of people have that are in
the workplace or that are already established
in the business world when they disrespect
the idea of a personal brand.
Let's deal with that right now.
Let's talk about how you can use
your personal brand to land a job
or excel in your career, specifically really quick.
Now, one way that you can establish
your personal brand is to really focus
on being a subject matter expert
in the career field and job profession
that you already work in.
There are a lot of ways you could do that.
You could start writing industry white papers
and publishing them.
You could actually write and submit articles
for industry publications.
That would grow you as somebody to be respected
in the industry and in your field.
This is something that scientists do all the time.
This is something that doctors do all the time.
It's not limited to them.
You could do this as an IT professional,
you can do this as a creative professional.
There are a lot of careers in which you
could do this.
Creating a podcast that addresses the reality
of your industry and speaks to it, and speaks
to the pain points of what it's like
to be in the profession, whatever it is,
is something that a lot of people
in your peer group will respect,
and it gets you on the radar of other people
in the industry, which could open up opportunities.
If you wanted to actually leave your current position
and go to a position at a new company,
it's possible that as a result of something
like this podcast, that they would actually
look on you in a favorable light as someone
who is knowledgeable about the industry,
somebody who approaches it with a sense
of realism and somebody that communicates
the reality very fluently.
That's something that's actually pretty attractive
to a potential employer, to say that it's like,
you know what?
I've got probably the most qualified people
to represent our company and our industry,
and this person is actually respected
even by our competitors because of their podcast.
You know what?
That is actually a big win.
That's a big get, when you have somebody
that's in demand and somebody that everyone
in the industry is aware of and that they respect.
That is a great coup for you as a company,
as a recruiter, as a business owner,
and something that you could really be proud of.
So if you're trying to make someone's job easier,
with regard to hiring you, knowing you,
knowing the caliber of your work, and also
liking your personality and trusting your information
probably goes a long way to doing that.
If you can accomplish that before you ever
take an interview, well, there you go.
All of a sudden, this concept of a personal brand
isn't so impractical anymore when you consider
the fact that it could mean the difference
between being Joe or Joe Schmo off the street
that nobody cares about and going through
the general application process
versus skipping to the head of the line.
Just something to think about.
Now, let's talk about how you can use
your personal brand and monetize that
on your own, whether it has to do anything
with your day job or your career,
or whether you just wanna be an entrepreneur,
or whether you even just wanna be a personality.
That is something that you can actually do
and that you can monetize.
Obviously, if you start a YouTube channel,
you can monetize that through ad revenue,
you can monetize that through sponsorship,
but you can also monetize that through
affiliate links, as well.
I've done other videos specifically covering
all these things, especially if you wanna do it
on YouTube, but that is definitely one avenue.
With a podcast, you can sponsor that stuff, as well.
You can acquire brand deals for that.
You can, in some cases, use advertising on the website,
whether that's run-of-site banner advertisements
that you sell in a marketplace, or you can use
Google AdSense for that, or even Amazon,
and you can use those things.
You can tie some of this to affiliate revenue, as well.
There's a ton of opportunities there.
Clearly, you could also create your own products.
You can create your own products, in terms
of information products, e-books, video guides,
online courses.
There are people who build entire six
and seven-figure businesses around that.
It's a tremendous opportunity, whether you're a
subject matter expert or whether you're an
entertainer, just depending on how you approach it.
Of course, let's not forget public speaking
or appearances.
If you are an entertainer, you're not necessarily
gonna be onstage giving a motivational speech,
or maybe you are, depending on what your situation is,
but you could get appearance fees.
You could be a celebrity judge.
You could do all those kinds of things,
those opportunities arrive.
You might be able to be picked up to do
commercial work, as well.
That way, you can actually be representing
and a brand ambassador for different companies.
Those opportunities are definitely on the table.
Obviously, if you're a subject matter expert,
you can be a public speaker, you can do consulting.
There's so many opportunities for you
with your personal brand if you're established
as a subject matter expert.
There's a lot of just great opportunities there,
not only to work individually on your own behalf,
but also to work in conjunction
with other businesses or brands.
If you're wondering whether you can make money
off of your personal brand and monetize it,
the clear answer is yes.
There are a lot of ways to do that.
You can do that in terms of scaling
a potential corporate career or industry profession,
and, of course, you can always do that
as an entrepreneur on your own.
Anyway, I hope you guys enjoyed this video.
Let me know if you have questions about
your personal brand and how to monetize it
in the comments section.
Always like to answer that for you guys.
There are a ton of videos on this channel
where I've talked about how to make passive income,
how to monetize your YouTube channel
and even just how to make money online in general.
Most of these things are things that
I've already done.
Pretty much 90% of the time, they're things
I've already done.
The other 10% is things that very close friends
or even family members have done
that I know work, or something that has
been done by a mentor of mine.
You'll definitely wanna check out
those videos, as well.
Like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content on the channel.
As always, you guys, thanks so very much
for watching, and don't forget,
create something awesome today.