Digital marketing campaigns generate a lot of data, from high-level revenue reporting
down to program and channel-specific marketing metrics.
This data is a prerequisite for measuring ROI and campaign performance, but that doesn’t
mean it’s easy to understand.
Luckily, there are a handful of software solutions that have powerful marketing dashboard tools
designed to help.
Hey everyone, my name is Kyle, and today we’re gonna chat about the top 10 best marketing
dashboard tools out there today.
First we’ll chat about what types of dashboards are available, then we’ll list ten of the
top software solutions.
If you want to read more on this topic, visit our website at technologyadvice.com to get
a free list of marketing dashboard tool recommendations.
Click the annotation in the top right corner of your screen to get started.
And if you find this video helpful, please feel free to like, comment, and subscribe!
A digital marketing dashboard pulls data from multiple sources, including website analytics,
social media, digital advertising, and email campaigns in real-time and displays it in
a single location.
They provide an at-a-glance summary of how marketing campaigns are performing, giving
both marketing specialists and C-level executives a single source of truth, and the ability
to drill down for deeper investigation.
Some systems are designed specifically as standalone business intelligence dashboards,
pulling information from whatever other apps companies use to get a bird’s-eye view of
marketing efforts, or anything else users are trying to analyze.
You’ll hear me refer to these tools as ‘standalone’ as we get into our list.
Alternatively, some marketing automation platforms have reporting capabilities built within their
system, meaning marketing data is input and analyzed all within the same platform.
That said, this also means that the analysis would only apply to that marketing info, and
couldn’t be repurposed to look at other info from other apps like CRMs or social media
management tools.
Now that we understand the basics of what marketing dashboards are, let’s take a look
at 10 of the top options available today.
Cyfe is a web-based, standalone business dashboard that brings together data from marketing channels,
web analytics, finance, sales, social media, and more.
It includes pre-built dashboard templates to make it easier to get started.
There’s a free plan available for one user and up to two dashboards, but businesses can
choose from four paid plans or an agency plan that better suits their needs.
Cyfe can also draw directly from many different services, including keyword ranking data,
and social media networks.
GoodData is a cloud-based, standalone BI platform that specializes in “helping marketers understand
their customer’s behavior and needs.”
Interactive dashboards use visualization tools and embedded analytics to help decision-makers
understand marketing’s overall impact on the business, as well as gather tactical insights
for specific campaigns and programs.
GoodData’s solution for marketing analytics offers custom attribution models, channel
ROI analytics, and conversion funnel tracking.
Sisense is a standalone business analytics dashboard designed to help non-IT pros understand
and visualize their data.
It collates and organizes data from multiple sources through built-in connectors, a drag-and-drop
interface, and custom filters.
Visualization features include geographical maps, KPI gauges, line charts, scatter plots,
and pie charts.
The built-in connectors provide plug-and-play compatibility with popular marketing apps
like Salesforce, Adwords, and Google Analytics, as well as Excel.
It also offers a specific configuration for lead generation analytics.
Tableau is a standalone data visualization tool that’s a leader in the business intelligence
field because of its innovation and stable platform.
Businesses can select from several different licenses for their team, depending on the
level of access each employee needs.
Tableau features a wide variety of integrations to everything from GitHub and .CSV files to
Fitbit and Spotify.
The connections community provides open-source documentation to get as many data sources
as possible into Tableau, meaning that if your data connection doesn’t exist you can
make it yourself (or with the help of a developer).
Grow.com is a standalone BI tool that gives marketers access to a powerful dashboard and
business intelligence reporting with real-time data.
By connecting the tools in your marketing stack, Grow.com will automatically pull data
into dashboards for the most up-to-the-minute reporting.
Customized branded reports mean that agencies can build client-specific reports to share
and C-levels can bring together data from across campaigns.
The platform is designed to make data analytics accessible across a company, so there’s
no coding needed, faster implementation, and anyone can learn to analyze data.
Marketo is one of the biggest marketing software vendors in the B2B space, with over 3,000
customers and an estimated 21 percent share of the market.
Their software comes with numerous out-of-the-box dashboards and custom reports for analyzing
cross-channel campaign revenue, comparing your results against competitors, monitoring
the lead funnel, evaluating email campaigns, and more.
Dashboards can be customized according to user role and are displayed under the “Analytics”
tab in the web application.
HubSpot is a cloud-based marketing platform built primarily for B2C inbound marketing,
although it does have a full range of lead management features.
HubSpot offers a number of ways to visualize marketing activity, including an overview
dashboard and numerous on-demand reports (revenue analytics, channel performance, email marketing
analytics, lead/sales funnel, attribution, sources).
Keap, formerly known as Infusionsoft, is a complete sales, marketing, and eCommerce solution
designed for businesses of any size.
The MA side of their platform provides dashboard analytics through its reports tab, including
web, social, and email stats, campaign visualization, and lead tracking.
Although Keap’s analytics are less sophisticated than other solutions, it still provides good
overall value, considering a single subscription price covers automation, CRM, eCommerce, and
basic BI.
SharpSpring is a full-service marketing tool for agencies and businesses designed to nurture
more leads and increase revenue.
The software combines automation for sales and marketing to help companies build campaigns,
pipelines, and automated workflows that drive more sales.
The marketing tools include intelligent email, web lead, and campaign tracking tools with
powerful web analytics and reporting to spur growth.
Analytics and reporting are ROI-driven, letting companies track exactly how their campaigns
payout and where efficiencies can be found.
ActiveDEMAND is marketing software for individual marketers and agencies.
Because it’s designed with agencies in mind, the tool is built to manage many marketing
campaigns within a single interface.
The automation features cover nearly every type of marketing your agency can do from
call tracking and appointment setting to event marketing and website multivariate testing.
And the reporting option combines scheduled reports, alerts and notifications, and branded
reporting with visually interesting drag and drop marketing reports.
And that wraps up our list!
Thanks for watching, if you found this helpful please like, comment, and subscribe.
To read more on this subject, visit our website at technologyadvice.com for our free list
of the best marketing dashboard tools available today.
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