- [Man] This is the real time stats bar.
It gives you a snapshot of your channel's performance
at a glance without going into your YouTube analytics.
In this example,
it's showing your channel's total views
over the last 60 minutes
and your total subscribers.
Mouse over the stats and it will show you more detail
plus more metrics such as watch time
over the last seven days.
To add any of these to the stats bar itself,
simply click the check box.
Pretty cool, right?
Now I've got your attention, let's explore some more.
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This percentage is the likes to dislikes ratio on a video.
It's a snapshot of how much viewers like a video
before you even watch it.
Although do remember that dislikes
don't necessarily mean a bad video,
it could mean a difference of opinion.
This number will appear next to all videos
that publicly display their likes and dislikes.
Mouse over the number
and you'll get an exact count
of the likes and dislikes on a video.
When you watch something on YouTube,
you'll see this comprehensive video scorecard.
It's divided up into several sections,
each of which you can minimize if you wish
or if you want to hide the whole thing,
use the master control at the top.
Tab set the very top of a screen
and take you through the historical performance of a video,
its social reach on Twitter
and what similar videos are trending right now.
All of these tools
can be used to research every single video on YouTube.
To cover a few highlights of this scorecard,
it will show you extra data
if it is one of your own videos.
The SEO score grades the value of the meta data
added to the video through the title description and tags
and how well it all performs on YouTube.
The closer to 100 the score,
the more optimized the video is.
Many of these panels are for extra information, by the way,
if you mouse over them,
so make sure to investigate for more data.
This tool lets you
compare the performance of the video you are watching
against other metrics.
For example, the average performance of videos
for the entire channel.
In this example, the video really underperformed at first
but picked up steam over the first 28 days of its life.
That suggests this is evergreen content.
You can then use the dropdown
to compare the video you're watching
against another channel, your channel,
or any other video on YouTube.
And finally, if the creator has done their keyword research,
it's very likely that they've added it
to their video tags, which are shown here.
Thanks to this paperclip button,
you can copy all of this valuable information
and add it to your own research.
Oh, and if you're wondering what these numbers mean,
this is where the video you are currently watching
ranks on YouTube for that search term
and this is VidIQ's keyword score.
To learn more on what that means, keep watching.
On a YouTube search results page,
this panel down the right-hand side
shows you loads of interesting data.
Of course, if it is all a little too overwhelming,
you can hide it.
This search term data can show you how often videos
for the search get recycled
as well as the creator that appears
most often in the search rankings.
Chances are they're doing the right things
and you need to watch their content.
Remember that keyword score I told you about earlier?
Well, this is its source.
It combines the volume of a search term
against the volume of content on YouTube.
Think of it as supply and demand.
Ideally, you, as a creator,
want to make content for a search term
in demand with little competition.
The closer this keyword score is to 100,
the more opportunity there is for you to rank highly.
Another really cool thing that VidIQ shows you
is a channel's subscriber count.
Why is this useful?
Well, take a look at this channel
with just 6,000 subscribers.
It's found a way to rank
for one of the most
competitive search terms on YouTube, Fortnite,
to the tune of a quarter of a million views.
Research what they did
and you may be able to repeat their success.
Now, if you want to go deep into keyword research,
this is the toggle for you.
It reveals all of the tags for a video.
While it is true that video tags aren't as important
as they used to be, keyword research still is,
so that you know how to pitch your content
to the right audience.
As before, through the handy paperclip to copy the tags,
but what you can also do
is click on an individual video tag.
Now, you can research the keyword universe
that surround the topic
and the videos that are trending today.
Again, you'll see the keyword score
as they point a reference and you can highlight
any keywords of interest to copy it and use
for your own content.
Put yourself in the mind of your target audience.
What do they search for on YouTube?
Use these tools to help you find out those answers
before you even press record.
If you want to dig a little more
into a specific channel
from their home page, you can use the stats button
to look at a snapshot of a channel's current performance.
The trending button shows you what content on the channel
is performing well right now
as it sorts videos by views per hour.
This can reveal key insights into content
that was created months, even years ago,
that's still popular with the YouTube audience today.
It's another sign of evergreen content.
Dig a little deeper to reveal the keywords
this creator uses on their channel.
Of course, this is a somewhat chaotic reflection
of a tech-heavy channel.
So, you can press the download button
next to the copy button and all of these words
are converted into a CSV data file
showing you how often this creator
uses the keywords in videos
and once again, that keyword score.
One more power tool for you to try now,
the CSV Export will download all the public data
for a channel if you want to go through the numbers
with a very, very fine tooth code.
Let's take a look now
at these tools down the left-hand side.
The competitors tool allows you to keep tabs
on creators who do similar things to you.
If they are having success
in a topic you make content about,
you need to know about it in order to create your own.
You can adjust the timeframe of the videos shown here
and how the videos are sorted,
whether it be views per hour, total views,
or date uploaded.
As with a channel page, you can view the keywords
that these creators are using.
If several creators are using the same keywords,
it's more evidence that you really need to
dig into the keyword research that surrounds it.
Think of the competitor tool
as an alternative subscription list
for when you're in creator mode.
You can use the ad competitor button
on a channel page to add it to your list.
Alternatively, if you're watching a video
and you want to add a channel
to your competitor list, click the VidIQ tool button
and do it directly from there.
Trend alerts tracks keywords
you want to follow on YouTube.
By setting up filters,
you can track when videos
that contain a certain keyword
trigger a views per hour threshold
and then email you the results.
In this example, we have set up
a very simple trend alert for videos about the iPhone.
When new videos on the iPhone get over 100 views per hour
over a certain time period,
an email is sent straight to your inbox
so you can start investigating,
start researching, and get creating
if you think you can add value to that keyword
and the conversation at large.
We all know what YouTube's trending page
does and doesn't do, right?
So, what if you had a tool
that simply showed you the most viewed videos
on YouTube right now, period?
A tool that you could then filter down
to the most viewed Fortnite videos on YouTube.
And then a tool that could show you
the most viewed Fortnite videos on YouTube
from channels with less than 1,000 subscribers.
That's an example of the detailed precision
the most viewed tool is capable of
plus a whole lot more.
Moving onto the YouTube Studio now,
on the video manager screen,
this VidIQ tool button
presents a range of bulk options for you.
We've already seen what the CSV Export can do,
but these additional tools let you edit content.
For example, it can load up a list of filter videos
where you can edit titles and descriptions
on the fly.
You can also mass edit video info cards
and video end screens all from this pop-up screen
rather than jumping into each video individually
to make the changes.
If you have hundreds of videos on your channel,
which many creators do,
this can literally save you many, many hours
of repetitive work.
But, that's not the only tool VidIQ has.
Mouse over any video
to reveal a second button
that lets you do even more.
For example, you can copy the info cards or end screens
from one video, and transfer them
to one, many, or all of your other videos in seconds.
Imagine how long it would take to do all of this manually.
There are more tools that lie beneath this button too,
including a quick thumbnail editor
from the video manager screen.
In short, you'll find this button
dotted around YouTube once you have VidIQ installed
and depending on where you are,
it does different things.
So, click it and find out what you can do.
The following tools are available
both when you upload or edit a YouTube video.
Imagine if you could compare the quality
of your video title and thumbnail
before you even publish your video live on YouTube.
Well, this preview tool
shows you how your video compares to other videos
already ranked for a search term.
Does your video pop this as a competition?
This is your opportunity to find out
before you press publish.
You can also compare how it would look
on a YouTube home screen as well as desktop
and mobile views.
When is the best time to publish your YouTube video?
Well, the answer is different for all creators,
but this tool will provide you
with some insight into that question.
It observes your subscriber's activity on YouTube
such as when they subscribe to channels
and when they like videos.
With that information,
VidIQ can tell you when your audience is on YouTube.
You can then schedule your content to go live
when your audience is at its peak.
Now, remember earlier on when you saw the SEO score
on a video watch page.
Well, this is the same SEO score for your video
and it can help you optimize your videos,
title, description, and tags,
so it has more discoverability on YouTube.
The second tab on this panel
is your video checklist,
ticking off all of the things you should be doing
to give your video the greatest chance of success.
And to make sure you avoid demonetization
or restricted ads on your videos,
we'll just let you know
if words you include in your titles,
descriptions, or tags might be caused for
possible concern for potential advertises.
Whenever you feed keywords into your titles,
descriptions, and tags, VidIQ will churn the data
in the background and it won't be long
before you start to see suggestions
for your titles and descriptions.
These are all based off of
what is performing well on YouTube today.
And you'll find that once you reach the tag box,
the bottom of the upload or video editor page,
VidIQ has hundreds of recommendations,
each of which you can add to your meta data
with a simple click of a mouse button.
It is true that tags aren't as important as they used to be,
but when they're this easy to add, it's a no-brainer.
You may have noticed that YouTube occasionally
provide auto responses to comments.
But what if you could create your template replies
which are tailored to the questions
you always get asked on your channel?
And each of them is personalized
to include the commentor's name
that you can then use to instantly reply with.
Yep, that's another one of those VidIQ buttons
with pretty much unlimited community power.
If you want an instant YouTube school report card,
then the channel audit tool is for you.
It shows you a snapshot of your channel
followed by segmented metrics
grouped together for videos
that are performing well right now.
Videos with the most views, watch time, and more.
You can click on any of these lists
to show you tons more information too.
The idea behind this tool
is to show you, at a glance,
what's working on your channel
and encourage you to make more of the stuff
that your audience really wants to watch.
And that's not all.
The channel audit tool
also shows you how people are discovering your content
through search terms,
how successful your end screens and info cards are,
what's not working on your channel
and all of the little odd jobs
you might need to fix on your channel.
For example, if you have forgotten
to add a video to a playlist,
this is how quickly you can fix it.
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You're always aiming towards a new goal
or maybe you've just hit a YouTube milestone.
Either way, the achievements tool
is going to tell you exactly where you are on your journey.
At the very top, it will predict your next big milestone
and when you're likely to reach it.
Your latest YouTube achievements are listed next
followed by your top performing months on YouTube.
What makes this tool even more incredible
is that you can click on any of the achievements
you've already reached and VidIQ
will automatically generate a certificate you can print out
or share socially online.
As you can see, many creators already look to do this
and with VidIQ, so can you.
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We are creator obsessed at VidIQ, as you can see.
So, let us educate you on your YouTube channel.
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