so you want to know how Facebook Ads
work well you're in luck because I'm
gonna walk you through what Facebook Ads
are how they work I'm gonna show you a
little bit the set up on my computer
right here and I'll even show you some
of my most successful Facebook ads that
I've put and explain to you why they
worked so well hoorah
Facebook ads are a miracle in
advertising basically for any business
they can create more leads more sales
more awareness whatever you're going
after my guess is you want more money in
your business or whatever you're doing
so let me show you how they work so
first off I'm on my facebook right here
and you can see sponsored ads you see
these ads on the right side these are
called right-hand side ads and if you
also scroll down you see ad right here
this is called a newsfeed ad and this is
a video right here so see some copy the
headline website etc and that's what
we're gonna be discussing today so let's
go in to the ads manager now I'm gonna
be showing you a little bit about how to
set these ads up I'll also show you some
of my best performing ads so you kind of
get an understanding of like what a good
lad looks like so here I'm in Facebook
and as you see you want to go to
business dot facebook.com or if you just
search Facebook ads in Google you'll
find out where to go to Facebook ads you
can also just search it says create an
ad right here so you can really create
an ad anywhere in facebook they make it
really easy for you to create your own
ads so let's set it up so you see a
couple different types of ad setups you
can do here Facebook has a ton of
different ad units and not gonna explain
them all but I'll kind of give you the
basics so message ads is sort of a newer
feature from Facebook now if you're
using Facebook Messenger
you know the chat feature they have here
you can actually have ads show up
directly in your messenger app which
shows up on your mobile phone or also on
your desktop computer so that's a great
way to reach people because almost
everybody clear
on ads in messenger especially since
they're so new there's not any banner
blindness the caveat is you can only
really send Facebook messages you know
message ads to people who have liked
your page or who have subscribed to get
messages from you so it really limits
the reach and if you don't have a big
messenger list it's gonna be hard or
just a lot of people who like your page
in my case I have hundreds of thousands
of people who follow my page and I have
thousands of people on my messenger so I
can utilize that but it's still just not
a huge traffic source lead generation
ads can really help you out this is
what's called a lead form so when you
click on a lead form ad what will happen
is you don't see him that often
but if you click on the ad it'll pop up
a little screen generally on desktop or
mobile where you can enter in your name
phone number or email and that allows
you if you're running a business you
don't need somebody to buy something
over the Internet you're looking just to
get somebody's information to follow up
with them or whatever you can get their
information really easily through
Facebook and generally speaking you can
get leads for five to ten dollars if
your targeting is set up right so really
cheap way to get more leads in your
business video views is another way to
advertise if you have a important video
maybe you're a you have a movie company
or you're a band or maybe you just have
a story that you want to get out to your
existing audience this would be a great
way to let more people know about you
know have them watch your video and kind
of build that story that you're trying
to create you can also get app installs
I haven't messed around with this too
much but that's obvious engagement it
really focuses on people who are going
to like your ads or comment on ads so
Facebook is able to tell which people
liked things the most which people share
things the most in which people comment
the most and if you're just looking to
maybe build up awareness or get
interaction going on a piece of
advertising this would be a good way to
advertise you know I know a lot of
direct response marketers who will put
up an engagement ad and they'll spend
like maybe $25 or $50 and they'll get
just a lot of people
and liking and sharing their ad and then
what they'll do is move towards the main
ad unit which is called traffic and this
is if you want people coming to your
website so the reason why people might
run engagement ads first and then run
traffic ads is because for a few reasons
one Facebook is a lot more lenient on
engagement ads because you're not
sending people outside of Facebook
Facebook their goal is to keep people
inside Facebook as much as possible okay
you can advertise a lot more
aggressively and you can advertise a lot
cheaper if you're just keeping people
within the facebook ecosystem okay if
you're thinking of what Facebook wants
the biggest goal is to keep people on
Facebook as much as possible during
their life I mean Facebook's bigger goal
arguably is actually to have people live
inside of Facebook in virtual reality
and have all communication done within
Facebook that's my conspiracy theory
right I don't think it's much of a
conspiracy theory but point being it's
easy to run engagements then you run
traffic ads even if you spend five
dollars on the engagement at school
let's go into traffic ads I just
scrolled down and we see there's some
things create split test budget
optimization on the campaign level which
is right over here that is where you
generally set your budget okay or you
set your objective as well
now these things don't really matter I
wouldn't worry about these things the
next two sections we're gonna go over
are the ad set and the actual ad itself
now you can set a budget limit right
here and generally speaking I think a
hundred dollars is a good limit for a
campaign you can set a hundred dollars
let it spend a hundred dollars you don't
have to worry about if it's gonna
overspend you know spend all of the
money on your credit card up to your
limit right and then you can increase
the budget if your ad is profitable for
your business or for whatever you're
doing so I'll just say you know demo
then to move on to the ad set which is
over here we'll just click continue now
we're on the ad set so the ad set as you
see we're moving down this list right
here and
until we actually create the ad now the
ad set what that does is we're actually
going to create our targeting we're
gonna figure out who our ad should show
to so if I'm selling coffee mugs I'm
going to try to target people who drink
coffee
obviously right so I want to find a way
to target coffee drinkers on Facebook
now what I would do is I'd pick you know
where I want to advertise do I want to
advertise you know trying to get people
to go to my website and I try to get
people to go to my app or I'm gonna try
to get people to add me on messenger or
communicate with me on whatsapp in our
case and in most people's cases they're
trying to get people off of Facebook
going to their website which is
generally where people sell things
now dynamic creative you don't need to
worry too much about this you don't need
to worry too much about offer generally
speaking what I focus on is I focus on
setting the targeting here so you could
set the locations where you're selling
products maybe I say oh I also sell my
coffee mugs in Canada so I'd ad in
Canada let's say generally speaking
people under the age of 35 don't make
too many impulse purchases online so in
this case I'd probably target you know I
set my minimum age at 35 let's say I
have my coffee mugs are pink you know so
I want to target women you set your
languages I'm not gonna go through
everything here but you can set your
detailed targeting methods here so this
is where you would say I want to target
coffee drinkers for my coffee mug so I
would say coffee and see what shows up
so here's where we have all these
interests show up okay and what we're
seeing is we see great they have a
section that says coffee but notice the
problem here is the size of this
audience is 500 million people we want
to show our ads to a fairly niche
audience we want to show it to the most
avid coffee drinkers ever right we want
to show our ads to coffee drinkers who
buy coffee mugs who buy stuff online
that would be the best right right and
you can go even more detailed than that
but for our purposes we'd like to get
more targeted right now we
that were advertising 278 million people
we'd like to get that down at least
under a million
okay so I'll select this and I'm gonna
see how my audience size reacts so
that's great we cut our audience down to
27 million people really helpful right
it took it down from like 200 million to
27 so let's find more more things iced
coffee
specialty coffee maybe people interested
in specialty coffee are like more avid
coffee drinkers and do you see this
right here it says the size the audience
is only 8 million so I'm thinking these
people are like power coffee drinkers
right who gets in a specialty coffee
unless you're like crazy about it okay
so I'm gonna select that and we're gonna
see what this does still the same size
28 million people so let's see if we can
get it down even further okay we're
gonna see coffee there's some other
interests here but you know I'll type in
coffee cup but it's still 28 million
people so it's still a pretty broad
audience so the last thing I'm gonna do
is this is a very special audience which
you can use if you're selling ecommerce
audience which is called engaged
shoppers okay and we have engaged
shoppers here so what we see here is
that this shows that people who have a
purchase behavior of buying stuff online
it says people who have clicked the
call-to-action button
shop now in the past week what that
means is these are people who are not
only interested in coffee but they are
buying stuff online or they're clicking
shop now that's a good kind of detailed
right there so we're gonna select that
we're gonna see how our audience size
reacts potential reach 43 million people
it got bigger so I don't like that let's
see if we can remove maybe just one of
these broad things and see if that makes
our size smaller
we still have 32 million people here
either way we have somewhat of a
targeted audience see it's in the green
at least we're getting people I guess
there are a lot of people who like
coffee and who are buying stuff online
so that would make sense let's go down
here here is where you would say what
you want
generally speaking link clicks is a good
number and you don't need to actually
fill in the cost control my suggestion
as you let Facebook do this for you
you'd go down you'd click continue and
then you would create your ad okay you
would select whether you want to you can
select different ads you can select a
video I always suggest to use videos in
your facebook ads videos work the best
then you would scroll down and you would
actually you know upload your image or
your video and you would type out
whatever it is you want in your ad you'd
say like coffee mugs ours is the best
and you can preview what your ad shows
up like that's the basics of Facebook
ads then you would just click create ad
you know if we just scroll down and go
to the bottom so that's really it you
you know I'm not gonna actually fill out
an ad for this fake coffee I guess it's
a real coffee mug but that's the basic
and I'll show you some examples of
really good ads that I've created that
made me hundreds of thousands of dollars
as an affiliate marketer now if you're
interested in learning about what I do
for a living which is affiliate
marketing I basically sell other
people's products online I just market
them using ads Google Facebook YouTube
and I earn commissions for helping these
companies sell their products sort of
like Expedia comm or hotels.com you know
hotels doesn't own any hotels Expedia
doesn't own any plane flights you know
our planes they just kind of connect
people who are interested in getting a
hotel with a hotel they can stand
that's essentially what I do I connect
people who are interested in a certain
product and I connect them with the
product and I make money for making that
connection through advertising and if
you want to learn more about that just
make sure you subscribe to my channel
and after you subscribe you will get a
free course on affiliate marketing it's
like 10 videos make sure you hit that
notification icon I do live Q&A s
sometimes as well let's go back here
though so here's an example of one of my
ads which was for a bedbug product I was
helping a bedbug company sell their
bedbug eradication kits they're sort of
like ant traps that keep bedbugs out of
people's homes so this was my ad I you
know wrote this ad and bedbugs actually
are very much so
on the rise in the united states because
of a global warming or what people would
call climate change or Trump says
there's nothing happening who knows
the point is bedbugs are on the rise
because of rising temperatures so it is
becoming more of a problem and more
people are buying this
so I said bedbugs are shutting down
businesses and being found at local
movie theaters and homes and I showed a
picture of what our bed bug bites and I
wrote massive bedbug epidemic see how to
avoid being attacked like kind of
aggressive right I'm an aggressive
advertiser that's that's why I make you
know a lot of money but notice I got
four thousand shares on this this ad
went viral this ad made me a ton of
money just went super viral because of I
guess I didn't wrote a really good ad I
do a couple things in my ads you know
notice I put this little dot just to get
more clicks and you can see all my data
here let's see some my other ads okay
here's another ad same ad but different
image you know this ad got 5,000 shares
okay I really like riding ads that get a
lot of shares I like writing ads that
don't seem like ads actually because
that seems to work the best and they
also get a lot of shares which is free
traffic Facebook doesn't charge you if
somebody sees an ad somebody shared okay
here again just another image same
language 3000 shares and another image
here I did something differently I kind
of put the link in the ad and I put
image from a news article that was on
that said summer 2014
worst bedbug season ever this was a real
news story that aired about bedbugs but
I didn't use their logo this ad campaign
made me hundreds of thousands of dollars
and you know notice way I targeted you
can see all the way I targeted all that
stuff now if you want to learn more
about how I do advertising you know I
have a six-week course there should be
some information in the description but
that's not what this video is about hope
you learned a lot of information from
this video and leave a comment if you
have any questions about how Facebook
Ads work or any of this stuff leave a
comment below and let me know what your
question is or if you just have a
comment and you want to say awesome
stuff or whatever let me
put it in the comments thanks for
watching make sure you subscribe to my
channel and hit that notification I come
if you want to see more videos like it
and I will see you soon