Context: This is a video transcript ________________
Hi, my name’s Liam James Kay.
I’m an entrepreneur and YouTuber, and you can usually find me on my YouTube channel,
giving tips and tricks on making money online.
It’s really important not to be the cheapest when first looking into print-on-demand.
You might think that to compete with the competitors, you’re going to have to be cheaper than
those people.
But I’ve actually found the opposite is true.
When I increase my prices, I see an increase in sales, and that’s because people see
a higher price as a higher-value product.
And if you are going for a cheap supplier, the product will usually be of low quality.
And the whole point of building a business is that you want customers to be coming back.
And if you are selling subpar products, they’ll probably leave bad reviews and will not be
repeat customers.
So if you work with a high-quality supplier, it might be slightly more expensive.
But overall, you’re probably going to make a lot more profit in the long run.
It’s really important to work with local suppliers because, over the years, I’ve
tried different side hustles, and one of the titles which attracted me was drop shipping.
But one of the main issues with dropshipping from places like China is that shipping takes
such a long time.
So the great thing about working with a print-on-demand supplier is that they’ve got bases in different
locations worldwide.
It means that your customers can receive their packages much faster, which means you will
get better reviews.
You’re going to get return customers.
One of my favorite marketing techniques is to actually go after trends and events that
are coming up.
So not big, massive events like Christmas and Mother’s Day because they might be a
little bit too saturated.
It’s a good idea to cover those, but I like to look for more niche events where there
might be less competition.
For example, I had a lot of success with the Queen’s Jubilee, a big UK event to celebrate
the Queen.
And because I could get a design up and running within days, I could jump on that trend very
quickly, and I had a lot of success with it.
And then of really good technique is to use TikTok.
So TikTok is a fantastic app where almost anyone can go viral.
And if you combine these niche events, that might get a lot of interest in them, and then
you combine that wave with TikTok, and you look at what’s trending on TikTok.
Are there certain types of music?
Try combining those together.
You can have quite a lot of success.
So the main place where I sell most of my print-on-demand products is Etsy.
And that’s fantastic because you get a lot of organic traffic, and people come into Etsy
ready to buy and can find your products there.
Another great thing about Etsy is that you can run adverts as well, and Etsy will run
adverts on Google so that you can reach a much wider audience.
The best place to start when you’re doing marketing with print-on-demand is to actually
focus on the design.
So the great thing about print on demand is that you have total creativity over your designs.
So your marketing plan should start with the design.
So that’s what I do.
How can I create a design that will stand out amongst the crowd when someone’s scrolling
on social media, will my design jump out to them?
So that’s what I did with the Queen’s Jubilee.
I didn’t do a boring design like everyone else was doing.
I looked into what works well with British culture and thought of a fun angle of how
to do it.
I put a traffic cone on the Queen’s head, a tongue sticking out, and “Let’s party”
at the bottom, making it stand out.
So then that design did the marketing for me.
So when you start putting that onto a platform like TikTok, people engage with it, like it,
and end up buying it.
And I think some of the main mistakes that people made, the first thing is that they
just don’t try enough designs, so they might try and create one simple design, and then
if it doesn’t sell, they think—oh, this is not for me.
But I think, to have success with something like print on demand, you need to be trained
in lots and lots of designs because you never know what’s going to have success.
The other thing is that people don’t put enough effort into their listings.
Whether selling on Etsy or your own Shopify store, you need to put a lot of effort into
the listing.
So have lots of mock-ups that show your product in different areas and different ways.
Make sure you write in a detailed description because the customer will click on this before
buying.
You really need to pull off effort into this, and you’ll see a lot more success.
The key is to be creative and try different designs.
You’ve got the ability.
It doesn’t cost you any money to create designs to try with print-on-demand.
So if you’ve got an idea, test it out, and have some fun with it.
Thanks for watching.
It was great to come down to the Printful facility.
And if you’ve got any questions, you want to ask me questions about print-on-demand,
feel free to come over to my brand-new community, where I’m teaching people all about print-on-demand.
It’s on www.loadedlab.com.