When you look at the idea of money, so much of it is given by the norms and the rituals
of a society.
Look at America and when you go out to eat with your friends, how much do you tip when
you go to dinner?
Well, maybe it's ten, maybe it's 15 percent, but did you know that if you're seated outside
on a nice sunny day you're more likely to tip more money because the sun put you in
a better mood.
But if you're seated inside or if it's an overcast day you may tip less money.
So the whole confusion of how much to tip you're not actually the one making the decision,
it's your subconscious that's making that decision for you.
So Americans tip is a cultural norm.
And so as you go across the emerging world and other developed countries people tip at
different levels and that line of what to tip really refills not just how much they
value the service, but what's acceptable in terms of the gift economy, what's acceptable
in terms of not too tipping too much.
It reveals a lot about how people perceive money and obligation in countries around the
world.
I know in some places when you give too big a tip it implies that you're trying to shame
the person saying like listen I'm giving you so much money, shame on you for not treating
me better.
In some Native American communities, for example, they have a practice called a potlatch.
And you would have a potlatch when there is a new king or new queen or new chief and they
would invite other friends and then they would start giving out all their goods, all these
riches to their friends.
It was called a potlatch and they're basically shaming people by lavishing them with riches,
as is to say I'm so rich, I'm so affluent I don't even need this money.
And so as you go into tipping culture sometimes the biggest insult you can give is too big
of a tip.