- Today you will learn how to skyrocket
your performance on Twitter using video.
With over two billion views per day,
video is now the fastest growing type
of content on the platform.
And according to Twitter's very own data,
video content is viewed 10 times more
than any other type of content on the platform
and delivers the highest levels of engagement.
So, if you want to learn how to get
the most of your videos on Twitter,
stick around as today we are going to cover exactly this.
Hi, I'm John here at Spiel Creative.
Before we begin, make sure you subscribe to our channel
and hit the bell notification.
That way, each time we release new videos to help you
with your video marketing, you'll get notified.
Without further ado, let's get started
by going through the three types of videos
that you can use post on Twitter.
Sharing videos hosted on external platforms.
The first way you can post video content on Twitter
is by simply sharing videos hosted on other platforms
such as YouTube, for example.
Doing this is as easy as sharing the link
for the video in your tweet.
Although this method of posting videos
isn't Twitter's recommended option
for maximizing reach and engagement,
it does have the benefit that you aren't restricted
in terms of how long your video can be.
It can also be the least time consuming method
if you generally upload your video content
on another channel, as all you have to do
is just share the link.
So, moving on, the second option you have
to post videos on Twitter is native videos.
Native videos are videos that are uploaded directly
to Twitter, with no third-party platform involved.
According to Twitter, native videos achieve substantially
more reach and engagement than videos
shared from other platforms.
This is because native videos on Twitter autoplay
in user feeds which give them much more visibility
than videos shared from other platforms.
And just like all other social media platforms,
Twitter wants its users to spend as much time as possible
on its platform rather than elsewhere.
So their algorithms are naturally going to favor
and provide more benefit to native videos
rather than those that their viewers
have go to competitor platforms to watch.
So whenever possible, make sure you use
Twitter's native video option
to get the most exposure for your videos.
One downside of native videos however
is that at the time of recording this video,
they can only have a maximum duration
of two minutes and 20 seconds,
which means that it is only suitable for short form content.
And finally we have livestream videos
The third and final way to share video content
on Twitter is by livestreaming.
You can livestream videos on Twitter by signing up
to their very own livestreaming app called Periscope.
To do this, all you need to do is visit
the app's official website www.pscp.tv
and sign up to it and connect it to your Twitter account.
okay, now that we've covered the three different types
of videos that you can post on Twitter,
let's look at the three different video advertising options
that are available to you on the platform.
Starting with promoted videos.
Promoted videos are the easiest type of ad to run on Twitter
and are designed to help give native videos more reach.
To promote your video using this ad format,
all you have to do is upload it as a native video
and then promote it using your Twitter account.
Promoted ads work on a cost per view basis,
which means that promoted videos
only consume your budget when someone
actually watches your video.
Moving on, the second type of video ad
that is available to you on Twitter is in-stream video ads.
These ads work similarly to in-stream ads on YouTube
and are seen by users as a pre-roll,
either before a video plays, or mid-roll.
In-stream ads are only available to brands
that have become part of Twitter's Amplify program.
So, if you're interested in using in-stream ads
for your business and want to become part
of Twitter's Amplify program,
you can do this by speaking
with one of their partner managers
in regards to submitting an application.
And last but not least, we have sponsored video ads.
The third and final type of video advertising
available on Twitter is sponsored video ads.
These are pre-roll video ads
played specifically before a premium video.
Premium videos are created by Twitter's
vetted and approved premium video content partners
which include large-scale media outlets
like Bloomberg, Vice Media and Sony Music.
These types of ads are designed
to create a brand association between the advertiser
and the premium content partner,
and are really only available
to larger Twitter advertisers with deeper pockets.
In-stream and sponsored ads are generally used
to create brand familiarity whilst promoted video ads
are more useful to build your following on the platform.
Another important thing to remember
when creating in-stream ads
is that in general, shorter ads tend to perform better
than long drawn out ones.
Even Twitter itself recommends that the optimal length
for in-stream ads is around six seconds.
Okay, so now that you are aware of the different types
of videos you can share oN twitter
and the different ad formats available,
let's go over three simple tips to follow
which will help you to get the most
out of your videos on the platform.
Tip one, use Twitter Media Studio.
What makes Twitter's Media Studio so great
is that not only does it make uploading
and managing your video content a lot easier,
but it also allows you to add extra components
to your videos like a custom thumbnail,
call to action button, links, titles,
descriptions and subtitles.
It also provides great analytics and it's super easy to use.
Once you're inside Media Studio,
you simply click Upload Media and navigate
to the content on your device.
To make changes, including updating elements like titles,
subtitles and calls-to-action,
you simply click on the video that you've added,
a window will pop up and you can make changes inside it.
When you're satisfied with your video,
you can tweet it immediately by clicking on the Tweet button
and adding your text then hitting Tweet.
Or, if you want to schedule it for later,
simply choose schedule.
So, if you are serious about video marketing on Twitter,
this is a great tool to start using.
The only problem is, that at the time
of recording this video, Media Studio
isn't automatically present in your Twitter account
and is available through invite only.
And getting access isn't that straight forward.
One way to get access is to reach out
to Twitter's customer support team
which you can do if you are running paid ad campaigns
and they should be able to assist you with this.
Another way to get access is to complete
the application form to get invited.
Now finding the application form to complete it,
is a bit of a challenge in itself.
The easiest way we found to get access
to the application is by going to the URL
showing on the screen now,
I will also include this in the description below.
Click the link, then scroll to the bottom of the page
and click on the here link, which will take you
to the application form which you can then complete.
Hopefully in the near future,
Twitter will make its Media Studio more accessible
but until then you may have to jump through
a few hoops to get there.
So let's move onto tip two, include subtitles.
With over 90% of videos on Twitter watched on mobile,
you need to make sure your videos are mobile friendly.
One important thing to take into consideration
is that a large proportion of mobile users
actually prefer to watch videos with the sound off.
This can be due to a number of reasons
such as being on a train or at work
where putting sound on can be inconvenient.
So adding subtitles to your videos can really help boost
the engagement levels of your videos.
Onto tip three, keep your accompanying Tweet short.
According to Twitter's own stats,
videos with short tweet copies accompanying them
had 13% higher engagement rates.
So no matter how long your video is,
make sure that the copy of your tweet accompanying it
is short and sweet.
I hope that you found this video to be useful
and learnt something new.
If so, make sure you remember to subscribe to our channel
so that you get notified when we release new videos.
And finally, if you need any further help
with your video marketing, you can get in touch with us
here at Spiel, at www.spielcreative.com.
Thanks for watching.