I have expectations
I have very high expectations
For me, Mumbai when I lived there my hair would just go...
I'm still new I still wanna do a lot of really
interesting work as an actor here like I said that's my day-job
I would love to see that on Katrina I think
Her face would look great I think I haven't seen her in short hair
That would be cool
hello everyone this is Aaina and I have the global icon, Priyanka Chopra
with me today, welcome to Pinkvilla
Thank you so much for having me
and it's a pleasure to have you
First of all congratulations on your brand, we are really eager to use it
finally, so happy that it is launching in India
Me too, I'm very excited about bringing it in India
Anomaly, which is a hair care line
the foundation has been entrenched in you know
us growing up with
oiling our hair you know by our grandparents or mothers
or our parents telling us that it's really good for you
but
scalp care and foundational
the foundation of hair is something that you know
we don't end up paying too much attention to and
Anomaly
is basically the roots are in India so I'm very proud and happy to be able to bring it home
I have to ask you that there's so much effort
in making this whole process so effective right from the formula
it's vegan, it's cruelty free, the packaging is sustainable
you also launched it in International markets like
every box is ticked,
how challenging was it to get everything together?
of course it is challenging because it is a new brand
first of all we launched it during the pandemic
it was launched in 2021
I was saying this to somebody else earlier
being a founder of a brand or being involved in the business side of the brand
as an investor or founder is very difficult than just being the face of a brand
From thinking about the promise that I'm making
directly to the consumer that is going to buy it you know
so it was very involved for me so even when it came to haircare
what makes Anomaly, Anomaly is the fact that this
range having superior products that you pay at least 4 times the amount for
at an affordable price
vegan, cruelty-free and really like the good stuff is in it
The point being that this is a very unique brand
catered specifically to people who care
who are conscious, who care about what they put into-
put on their hair, what they consume, and the consumer that
also cares about the world that we are going to leave behind
so it's very unique and something I'm very very proud of
Even the name Anomaly is something very thought through
how did you guys come up with it?
Because it was unique like the idea was
How we all of us are unique in our own
neither nobody is- even brothers & sisters
nobody is similar to the other person we are not made from the same blueprint right?
and nor is this brand, this brand came from my
22 years career where I have sat in the chair of the best hair & makeup people
the best products in the world are used on my hair so
I have expectations
I have very high expectations and I have used Anomaly since we launched it
since before we launched it obviously because
I was doing all the testing but I have not used anything else except Anomaly for
my haircare and you know my hair is completely changed
it changed the game for my haircare this is my naturally dried hair
that I just used a little bit of you know
give it a little bit of movement but
I can control and tame my hair because the foundation now is so strong so
hence, the name because to me all of us are Anomaly and this product definitely is
you know like you said you've been in this business for over 2 decades now
you've seen so much of heat & products going in your hair on a daily basis
is that one of the reasons why you felt like specifically
starting a hair care brand, like what was the core purpose
how did you come up with the idea?
Well I
This is a little bit of a longer answer because
My day job obviously is I'm an entertainer I'm an actor
I started getting very interested in business
about 10 years ago i think 10-12 years ago
so I decided to go into the business of entertainment by becoming a producer
I started producing movies and then slowly
as my career pivoted here I started getting really interested in brands & investments
and then I decide that you know I've had so much experience
in being a consumer of beauty products that I want to find
what doesn't exist in
in the beauty market
I remember showering one day and I was using this
just when we had launched Anomaly, right at the beginning in very small skews
and I was like wow I'm using this bonding treatment
from this other brand which is so expensive
and it's really small and
you know I was like people are buying it to use a bonding treatment
because it's amazing for your hair
if you use a bonding treatment or a bonding mask twice in a week
It repairs your hair literally your split ends
especially if you're using tongs or heating tools
it repairs your hair so I started thinking about the fact that
Anomaly is a line which is basically democratization of beauty
it's giving access to people to expensive
what would have have been expensive beauty and
expensive formulas in a really affordable price range
and that was the most important thing for me
the idea was to be very very intentional
and it does come from my experience of what
happens to your hair if you don't have a strong foundation
it's sun damage, whether it's hot tools
whether it is the environment that affects your hair
whether it is brushing too much split ends, dryness humidity
if you have hydration and hydration is the key to nourishment
nourishment for your hair
the more hydration you have in your hair
the more controlled it will be, more it'll have the shape you want it to
and especially in an environment like for me in Mumbai
when I lived in Mumbai my hair would just go
So...
and when I want to do oiling of my scalp
I made it super easy by this nozzle because I'm a lazy person
I don't like to do that
so I just put it in my scalp and I do
you know a massage for 5 minutes and I'm done
are there any tips that your mom or grandmom has given you
that you use till date before you even came to this industry
any hair care tips
yeah my mom...
I think she learned it from my grandmother I'm not sure
I used to do this yogurt mask for the hair
curd, honey
eggs I think, and then put it in your hair and then wash it out apparently
I still do that once in a while but you know
just with the paucity of time you know it becomes a little bit more difficult
when I don't have the time to do my curd mask
I put my live-in conditioner and oil on overnight and go to sleep
and when I wake up in the morning it's kind of the similar
you know hydrating feeling so, I guess
I created Anomaly because I didn't have time
to mix my mask up by myself
you know I'm sure me and a lot of other girls
want to know that what's Priyanka Chopra's go-to on a bad hair dayday
is it a particular hairstyle that we see you in like what's your go-to?
yes I do have a few go-to
a few go-tos when I'm having a bad hair day
which happens more often than I would like it to be
because I have a lot of hair it takes time for my hair to get to the right place
I do braid my hair at night so when I wake up it looks like this
a little bit you know it has like a shape
which I really like
I don't like to blow dry my hair unless i need to for job or something
and that's really changed my hair as well
but it's a top knot
A classic
a little bit of hair out and take all my hair up here and make an amazing top knot
pull out a few and I'm good to go wear a big pair of earrings and I'm good to go
or I've been doing this recently, i make 2 braids which is also really a cute fun thing to do
pair it with some hoops or something
yeah awesome
so we'll know next time, when you have 2 braids
that I'm having a bad hair day
I also want to know that in one of your interviews previously you said that
the day I leave this world, I want to leave a legacy, for
the world to know and also my family and kids to be proud of
you have aspired and acheived so much in life right from
now being a beauty entrepreneur an actress, a producer an author a restaurant-er
everything, what more do you aspire after this
oh my God you make me sound like I'm 100 years old
no this is what you're doing
I'm a high achiever I've always been a high achiever
I'm someone who is goal-oriented
I like challenges I like growths, I like evolution I like knowledge
so when you put all those things combined
I have a lot more I want to do
if I break it down I have had an incredible
incredibly successful career as an actor in India
I've worked with the best filmmakers
I've done films that I'm really really proud of
and now I want to be able to as an actor create that
body of work in my English language work which is in America
so as an actor I'm still new I've just about
after 10 years of work in here
I'm just about reached the point where I'm doing the kind of roles I want to
where I kind of have the credibility within the industry
that I've worked really hard for
where I have trust with the partners that I'm working with
I have first look deal with Amazon to produce and create content for them
anything I create goes to them first and we are doing at least
6 or 7 projects together
so finally it's a really exciting time on that front but
I'm still new I still want to do a lot of really interesting work as an actor here
Like I said that's my day job
but outside of that as an entrepreneur which is also a new journey for me
as you know when it comes to business, that's something I'm really focused on as well
this year and for the next few years
along with Anomaly which I founded I have multiple brands
I've invested in which I'm very excited to see that
their trajectory and their growth, there are multiple brands that I'm working on
for the future that want to create which I see will be very useful
in a gap in the market
I want to be able to work in almost every you know vertical of media here
i want to try and
obviously while producing
I produced a Broadway show last year
so I've kind of pivoted into theatre a little bit
so I don't know where my life will take me
but I am a very
go by the moment kind of person creative people are just
you just have to be inspired and I was inspired to think about Anomaly
and that's when we approached mesa and they loved the idea and
we spent a year and a half creating the products because
you know when you have an idea
you have to do something about it
otherwise what's the point?
No but that's extremely inspiring to be having so many things
and get-going with so many things at the same time
which actually makes me think that if
there comes a point where something doesn't work out according to your plan
has your point of view
or perception towards failure changed over the years?
I have had multiple things that haven't worked out in my life
I mean
I just don't talk about them I'm not someone who rests on my failures
I believed there are natural part of life and failure will happen to every single person
it's what you do after failure that makes you the person that you'll become
and yes I do think as I'm getting older I'm 40 now, I think about
my approach to failure, it still hurts it still stings, I still cry with my family
and I feel really shitty but you know
I get up faster I get up stronger
Than I would have in my 20's and then-
And I think that is now because I've built a career where
I feel a lot more comfortable about the woman that I've become
the opportunities that I have the career I've been able to create
the love and faith that you know
the audiences have given me over time
and people who know about me and care about me
consume my work, whether it's my products or my movies
I have had consistent support
and you know that kind of
you believe in yourself a lot more when you do something for a long time
and yes of course from when I started out to now,
I'm a very different person and I've learnt a lot more
I have a few questions which is-
basically I'm going to give you few of the character names
from the films that you have done with different hairstyles
I never remember my character names
no not the names, the hairstyles that you've had
and you need to tell me, you have to give that hairdo/makeover
to someone in the industry, who would you give it to?
So for example, Barfi,
I think,
Ranveer would look really cute with curly hair
okay, Dostana
Blow dry I think would look really amazing on
on Alia
Pyar Impossible, The bob?
I would love to see that on Katrina
I think her face would look great I don't think I've ever seen her in short hair
That would be cool
Bajirao Mastani
I would love to see that on Jahnvi
That would be beautiful on her face
and lastly Gunday
I think Deepika
with her length that saree, that long braid. Beautiful.
Awesome, thank you so much and
we can't wait to use the products and wishing you all the very best
and hope we can see you super soon
I hope so too, I plan to come to India end of the year hopefully
So maybe we can sit and chat more then
Definitely, would love that thank you
Thank you bye bye