Today, I want to give you in-depth advice on how to build an opt-in page for your next
webinar or lead magnet to get you more high qualified clients at a lower cost resulting
in more clients in your business.
Make sure you stay tuned because I'm going to show you exactly how we've built an opt-in
page that made us over $4 million dollars in income last year and how you can copy our
secrets to build an opt-in page that converts.
All about helping you go from passion to profits in your coaching business.
Hi, coach.
it's Carolin Soldo here.
Today, I want to show you how to build an opt-in page that converts for more leads and
clients in your business.
Before we dive in, make sure you hit the bell icon and you subscribe to our channel so you'll
get notified when new videos drop every Wednesday.
The first and most important part of your opt-in page is, drum roll, your hook which
is your headline.
Believe it or not, your headline is what people see instantly when they come to your opt-in
page and it's the most important part of your opt-in page.
A good hook is something that is very specific and very tailored to your target market.
For example, my hook used to be the five simple steps my clients are using to build highly
profitable coaching businesses and go from unknown to six-plus figures in less than 12
months.
So the secret sauce to your hook is to use a structure that is as follows.
How to big goal even if, without, or while?
So, think about some steps your clients need to be taking to achieve one of their biggest
goals ever.
The five simple steps to turn your body into a fat-burning machine even if you've never
worked out in your life, or you could say if you're a fertility coach, for example,
how to try to have a baby without losing your mind or your man even if all the fertility
treatments have failed in the past.
So as you can see, it's very specific, it's fun, it's very structural, and it instantly
addresses any objections that your clients or your prospects might already have.
The next part on your opt-in page that you must have is a standout sign up button.
Sign up, register now, download, take action, yes, I am in, whatever you want to put on
the button is not as important as the color and the location.
That sign up button should be above the fold and should be something your clients can immediately
see without scrolling down on the page.
I also recommend you choose a color that is very attractive, a color that stands out.
I want you to look at Amazon's orange, its color code FF9900.
Look it up.
No matter what brand colors you have, choose a color that pops, that stands out, and maybe
even try the Amazon orange to see if you can get more people to sign up for your lead magnets
and your webinars.
Next up, you want to look at your bullet points.
Most high-converting opt-in pages have a list of bullet points that show your audience exactly
what they can expect from the download or from the class.
Now, here's the trick.
Most people list what's actually included and that is a big mistake.
So don't list the features, and what you're teaching, and what they will be learning specifically,
but focus on the outcomes your clients can be achieving.
So when they're reading through the bullet points, you want them to say, "Yes, I want
this.
Yes, I want that, and I want this, and I want this, too."
So they see all the results, all the outcomes they truly desire in those bullet points which
makes them go down below, click the button, sign up and you've got them as a lead on your
list.
So you want to build those bullet points to showcase how you will get them to the results
they really desire.
Make sense, right?
The fourth key to a high-converting opt-in page is the design, of course.
I highly recommend tools like LeadPages and ClickFunnels because they make it very easy
for you to choose from proven, tested, and tried templates and, literally, just fill
in your information and make a high-converting opt-in page very fast.
Now, if you don't know exactly what that looks like, I have an example for you.
This is one of our examples that we've used in the past.
This is a webinar invitation and it follows the layout and the design.
Also, you want to make sure that your opt-in page is mobile optimized.
Nowadays, people are on their mobile phones, and their tablets, and their devices, and
they're scrolling through Facebook, they're going on Twitter, so many of your leads will
come through mobile channels.
The fifth most important part to your high-converting opt-in page is your timer, and your date,
and time.
So, you want to make sure you put the appropriate time zones on your opt-in page.
So, depending on where you're advertising, make sure that it's really convenient for
your audience to find out when your class might be starting or how much time is left
for them to be signing up for your lead magnet.
You also want to consider adding a timer, a countdown timer.
The countdown timer should be sitting right above your sign up button so that it shows
them added urgency and that there's only a little amount of time left for them to be
grabbing this freebie from you.
So, number six is the About You section.
In the About You section, you want to put two or three sentences from your bio and you
want to pay attention to what makes you the expert.
So talk about testimonials, talk about results, and talk about what you actually specialize
in, to give people a flavor for why you're the expert and why they should be listening
to you.
Here's a bonus tip, bonus, bonus, bonus.
This bonus tip is amazing and it's actually been doubling or maybe even tripling our subscribers
for our lead magnets in our web classes.
That is FOMO.
It's called Fear of Missing Out, FOMO.
The tool is really, really amazing because it actually connects your opt-in pages with
your email system and it shows a little pop-up on the page, pop, that actually gives social
proof that someone else just signed up for your lead magnet.
That shows your audience, the people who are seeing your opt-in page that there is demand,
that other people are signing up, they're grabbing your stuff and it must be pretty
good.
What I like about FOMO is that it gives social proof but it's based on real facts, so it's
honest, it's real, and it's proven because it actually links into your email system and
it only shows subscribers when someone actually signed up for your stuff.
Seventh, we have testimonials.
So make sure that on your opt-in page, we actually showcase one or two or maybe three
testimonials.
Those could be clients talking about the web class, the guide, the freebie that you're
offering.
It could also be clients talking about you in the experience they've had with you.
So a few snippets with testimonials from clients go a long way in proving that you're a real
expert at what you're teaching.
Number eight is a disclaimer.
Now, not very many people know this and not very many people actually do this which is
a big mistake.
Having a disclaimer on your opt-in page does two things.
First of all, it gives Google, and Facebook, and Twitter, and all the advertising platforms
peace of mind that you're not a scammer.
Secondly, it's going to show your subscribers that you're real and honest.
You can say, "Listen, you can make six figures in 12 months, but it's going to take hard
work, you need to apply yourself, and it's not going to happen for everyone.
It's not a magic pill."
So the search engines and the online platforms will be happy, and your subscribers will be
happy.
Overall, it's going to help you get more leads into your funnels.
By the way, do you have a lead magnet?
Do you have a web class, a webinar, a PDF, a guide, maybe a video series?
I want to see it.
Put a link to your lead magnets and your opt-in pages below the video in the comments and
I'm going to give you my personal feedback.
Now, you should be well on your way to building an opt-in page that brings more leads and
clients in your business, but if you're still not sure exactly how to get clients in your
business, I'm here to help you.
I have a class titled the Three Simple Secrets to get all the coaching clients you could
ever want.
There's a link below in the description.
Simply sign up for the class this week and I'm going to show you the three steps you
can take right now to get more clients in your business and go do the work you're meant
to do.
I also have a special bonus for you below in the description.
There's a link to our success guide for new coaches.
Now, this guide is a very comprehensive overview and plan that you can follow to launch out
a highly-profitable coaching business in just a couple of months from now.
The guide is completely free.
Go below in the description.
There's a link for you and you can download it right now.
I hope you enjoyed this video.
Thanks so much for watching.
Don't forget to subscribe and I'll see you next time.
Take care.
Do you want to build a successful online coaching business but you're not sure how to get started
and you're scared of wasting time and money on the wrong steps?
Let me be your coach and show you the right steps to quickly launch your business, attract
the perfect clients, and multiply your income.
To learn more go to coachingbusinesstraining.com.