-To get your business to that point just like in mine, to get to this point it's
been a 12. -I mean, you're starting with new clients who are already well established.
Already probably kind of wealthy especially if they can afford. -Yeah, it was so much for
her to handle that she had to expand her team and hire lots of other coaches.
-Do you find that there's a certain kind of like you talked about parenting and
then there's Noelle more commercial sort of success in that way. I mean, does your do your
services tend to work better for one kind over another or? -I think if you look at the business
itself and how profitable is the business then you know that you can be successful on YouTube.
-You mean, the client's business? -Because across all different industries, I've seen
clients have more success than others but not like one industry is better than another.
It's like if a person figures out how to thrive in a business in a specific space then we know
that they're on to something and especially if somebody can get their business to a seven
figure level. To get your business to that point just like in mine, to get to this point
it's been a 12-year journey. -Yeah. -And just in this company not all the stuff I did before that
and so there's a lot of things that I've learned. As dry as my personality
is now imagine what it used to be, right. I've made a lot of... -I don't have to imagine.
-Yeah, so when a business has got traction and they've got revenue there's obviously
people that are interested in that than putting that on YouTube it just it's like
you've already got the fire going now. We're gonna pour more fuel add
more logs make this thing. -It's less of an experiment.
You know and that's what it sounds like it's you know you talk about mitigating risk.
I mean, you're starting with new clients who are already well established, already probably
kind of wealthy especially if they can afford you, right. It's highly vetted from your
perspective. -And that is really how I look at it, it's a proven concept business-wise
and we know the YouTube strategy works.
We know that people are interested in what they have
to offer or sell and through my process of doing keyword research like we've talked
about many times we know the questions people are asking and they're the expert at answering them.
That's really the key. It's not just answering questions but it's really having expertise
in the answer. Like having that unique perspective and
if you build a seven-figure business you've refined your message you know the answers.
-Now, does Chad Littlefield fall under that category? Does he
offer expert answers? -So, yeah, he does a lot of team-building exercises. He helped a lot of
people during the pandemic transition to virtual. He does kind of like hosting a virtual events
and stuff like that and so he teaches businesses how to collaborate how to communicate and
he's another unique example because he was the first client I worked with where he actually did
his own filming and we helped with the strategy the editing, the thumbnails, the launch. -That's
interesting. So, you can you do... do you still do that? -On a rare occasion. It's rare because
it does put more stress and strain on my clients to do that. In his case, he showed me what
he's art, he had already been filming stuff. He showed me his studio setup and the lighting
and the cameras and I'm like you know that looks really good. When we have a filming
day and we film 20 episodes in a day it's so hard to do that on your own. I can't do it. Meaning,
to do it now I have to bring in my filming team. I bring in so we can make it more conversational.
to do that on your own and what he did for a while is five episodes every Friday. He'd film five or
six episodes and it worked. We got about nine months in and there was some burnout. He was
already experiencing burnout just because not only was he preparing the content but he had to take
care of the filming side of it and it just adds more pressure and strain. His channel is doing
well. He's one of the testimonials I just recently added to my website saying that you know in the
year of being on YouTube with my strategy his business has doubled. -So, it's pretty cool.
-That's a nice testament. -And we've even scaled back even sooner than I would have liked
but I don't know the exact number we're not launching five episodes a week anymore.
But his channel is still progressively going and it's obviously profitable for him. -Now,
is the five episodes a week though still kind of the plan for
all of your clients? -Our strategy is not based on
high volume or high search volume. We don't
expect one video. We're going to put all of our energy
into this one video and just have it get millions of views. We strategically know how to make one
video that gets a trickle of consistent views. So, we make another one, and another one...
We make hundreds of these that slowly that that trickle adds up to a fire hose and when
you've got hundreds of them out there. The way that we've experienced the algorithm with
YouTube is you actually will have one eventually go viral and raise more and then you can feed
it and feed that but it takes high quantity. With some of the earlier channels that I produced
we were experimenting. We were doing one episode a week. We've done two episodes a week and we only
got that gradual momentum. When we increased to five
it still took a few months but then we started like consistently seeing
those spikes. -That's exciting, isn't it? -It really is.
-I would imagine no matter how much money any client comes to the table with to see that kind
of success and exponential growth month over month or whatever it's still exciting for them.
I mean, for somebody like me it would blow my mind. Oh my gosh, a million
subscribers or a million views, right? -Even on Noelle's channel it took seven and a half months
before she had a spike. But even with just the gradual growth those first seven and a half months
that got up to 5,000 views in a day and she had a two-and-a-half-month waiting list for
strategy sessions and then her channel spiked. -She had a two-and-a-half-month waiting list
for strategy sessions and then it spiked and then that list must have just gotten. -Yeah,
it was so much for her to handle that had to expand her team and hire lots
of other coaches and stuff. -Yeah, what a horrible problem to have.
-There are three different ways that I work with people,
my course, my done for you service, and my inner circle brand new this year. Okay,
my course is DIY do it yourself but it's my complete strategy.
You go through 10 weeks, 10 modules, that will help you get the ball rolling and
generate momentum with the exact strategy that I use on all 27 channels that I produce.
My done-for-you service is what clients like Noelle Randall use. Where we do all the
filming. We do all the editing. The thumbnail design, the launch, we monitor the analytics,
and help these channels improve month after month after month. Now, my inner circle
is for six-figure business owners. They want to take their business to seven figures
and really want to scale their YouTube channel as well. You get a taste of our
done for you service where we just launched one episode per week. You're also part of a
community with other business owners that want to learn and implement the same strategy and we
have four quarterly retreats. Now, the studio houses where you'll be filmed either here in Utah
or in Orlando, Florida are also big enough that that's where
we're going to have our quarterly retreats. If you're ready for a strategy session with me
to discuss whether my course the inner circle or my done for your service is a fit for you
then go to my website betheherostudios.com.
I'll link to it below and anywhere on that page click learn more and I'll chat with you then.
-So, that maybe doesn't work for your clients that's not the proper approach. -But our channels
are way more profitable then you know Mr. Beast channel. -Talking about Daryl's strategy which is
perfect for a certain point and then your strategy which takes them to.