What's up you guys Jason Wardrop here and in today's video
I'm gonna break down something extremely important and that is what to do when you find a winning
Facebook app right now. Just kind of like give a definition to the term a winning facebook ad
Let's say that on average, you know to generate a lead in your business. It costs you something like
$10. Okay, $10 per lead is what you consider good?
so you're okay if it goes up to 12, maybe 13 14 dollars, but if it's anything under 10 bucks, you're like
That's awesome. Well, let's say you go through you create a new ad for your business and people are just loving it
People are connecting with it. They're engaging with it tons of people are opting in as leads and this ad is
generating leads for two to three dollars per
lead and
Let's just say for this scenario because if you've done any advertising before with Facebook, you'll kind of you'll understand this
let's say your budget right here is
$20 per day
So you're like I've got this ad it's running to this ad set. So this specific audience for 20 bucks a day
It's generating leads at 2 to 3 dollars per lead and you freak out
You're like, oh man, I'm gonna scale this to 50 to 100 to $1,000 per day
I'll be generating all these leads making all this money all these sales and so you go through and you
Change the budget to 50 or maybe
$100 per day and
What happens now if you've done Facebook advertising in the past
You know exactly what happens here
and what happens is your 2 to $3 per lead does not jump to
$10 per lead. Okay, if it did you actually that'd probably be a best-case scenario
What happens is it ends up jumping to 20 to 30 dollars per lead?
It completely wigs out your ad stops performing your ad set size performing and you're sitting back kicking yourself
Wondering what the heck just happened. Why did I do that? I screwed everything up. So now what you do?
is you take this hundred dollar day budget you go ramp it back down to $20 per day cuz you're like
Oh was working at $20 per day
So I'm gonna scale it back down because then I can get back to this two to three dollars per lead
Well, guess what? You've already screwed everything up unfortunately because I know this because I've done it multiple times
Luckily, I've learned my lesson and I want to teach you guys that in today's video what to do once you find this ad
That is performing extremely well generally least four to three dollars per lead and how to go through and properly
Scale this so you don't screw everything up with your ad set that is performing extremely. Well, okay
So first of all, let me just erase this because we think I think we understand
This whole concept here. Okay. So let's say you've got your ad right here
so we got the ad and
let's say like this first audience that is working extremely well is
Your own warm audience. So put right here warm audience
Okay warm up. That's that's supposed to be two words there. But your warm audience is anyone that's already become a lead
It's anyone's visitor website, maybe engage with your Facebook page. So long story short. They know who you are
They may be like you hopefully they like you they might trust you
I don't know but this is kind of that warm audience. And this is where you're getting those two to three dollars per lead
Which to tell you the truth once we go through and scale this this to three dollars per lead if we have a great ad
It might go to a more like four to six dollars per lead
But if your average is ten dollars per lead, that's still amazing, right?
So the reason why I'm saying for this example?
We're starting with your warm audience is because any time you go through and launch a new ad campaign
A new ad set a new ad I highly recommend
Launching that to your warm audience or in other words people who have already visited website
people already engage with your Facebook page people that are already leads in your
Database because if your ad is not going to perform to this audience right here
It is never going to perform to a cold audience
alright
So keep that in mind if your ad is not going to perform well to a warm audience people who know like and trust you
It will never perform well to a cold audience
So now what we want to do here is we want to take this ad
So this ad and then this is an ad set
Right because the ad set is going through and choosing who targeting is and let's say this is at $20 per day
well, depending on how you want to go how much you want to go through and scale this there's a couple of things that we
Can go through and do
We don't ever touch this daily budget
So if it's going to two three dollars per day
We don't touch that that like that is kind of that as a clear-cut winner
We don't want to mess with anything with Facebook's algorithm because it can be super
Finicky super picky on any changes that you might make. Well what we want to do right here is we want to duplicate
this ad set right here and
Then what you can do is actually use the same exact audience use the exact same ad
and just
Double or triple or however much you want to scale this so we want to duplicate and set the budget to fifty dollars per day
now
We don't want to go through and shut off this warm audience right here
Even though it's going to the same exact audience
The reason why is because sometimes when you duplicate this right here and bump it up to fifty dollars per day
It's still not going to perform as well as the two to three dollars that you might already be getting
And so because it's not performing as well or you don't know that yet. You don't have enough data
We want to keep this running right here
until we know this one is
Equal to this app performing right there. And then at that point once you see that's equal then you can cancel this one off
Because you don't want to necessarily be competing with yourself
Then the next thing that I would do and this is obviously depending on how much of a budget you have how much they want
to go through and scale this because for a lot of people
Spending $50 per day on Facebook ads that's already a lot of money, right? That's like that's like
$1,500 per month which you know, if you're getting start with Facebook Ads, that's a significant amount of money
well
if you've been running ads for a while and you really want to go through and scale this thing and you're like I'm I have
No fears, how kids can go scale this to the moon. What you can do is then duplicate this ad set again
and the reason why I duplicate it is because it makes it easy because
It's the same exact add within that ad set but then I changed this audience. Okay?
Now the first audiences that I'm gonna do is gonna be my 1%
Look-alike audiences, okay
so my 1% look like audiences now my audience is that I typically go through and use our
Audiences of all my buyers that I've ever had. Okay, and then also the lifetime value
customers so something cool with
custom audiences with Facebook is you can upload all of your customers that you've had over the number of years or months or weeks or
however long you've been doing your business and
then put a value next to each email or phone number or name or whatever type of contact information you have and
Let's say that one customer is spent a thousand dollars with you another one $50 another one
$10,000
So then Facebook can go through and make a look-alike audience based off of the lifetime value
Now if you're just starting out and you don't have over 500 buyers or 500
You know lifetime value customers then start out with the first place you want to start is
usually your website visitors or
your Facebook page
Engagement, okay
People have gone through and engaged with Facebook posts like your Facebook page because that's usually like the very first interaction with your business
now if you're like
I already got a lot of people engaging with my Facebook page
A lot of people on my website the next tier of look like audiences you want to do
Is all of your leads
okay, so that could be emails that could be phone numbers or you could even separate emails versus phone numbers because lots of times if
You get a hundred emails. Sometimes you only get 60 to 70 phone numbers or accurate phone numbers and so you could even
segment these two emails and
phones
Just so that you have these separate audiences that you could even go through and scale this ad
to more audiences because
If you go through and you have like you duplicate this and you set a new audience of all of your leads
I have $50 per day. Well, that's great
You scaled it another $50 per day
But if you go through and say hey
I want to do $50 per day to all my emails and all my and having those separate then you
Immediately double the amount of money you can spend which if this ad is continues to perform
Well, like I said at scale and going to colder audiences it might jump to four to six dollars
but it's a great ad and so
That's gonna totally benefit you big-time
All right
So then after we go through and hit up our one percent look like audiences. What I like to do is then duplicate again and
Even do one to two percent
Or even two to three percent look like audiences and remember guys. This is depending on how much budget you have
How much money you actually want to spend? I'm just breaking down all the different ways
You can go through and really scale the heck out of this thing. Okay?
So now we go through we've got our warm audience. We've got our look like audiences and then we're gonna go through and get specific
to our industry
Okay, so there's gonna be different pages or
Groups or interests like for example in the real estate is niche. There's gonna be Trulia. There's gonna be Zillow
There's me homes calm realtor calm all these different interests all these different targeting options that you can have
And target with each one of these audiences
So now let's just kind of put all this together and see how much we can actually scale
this one ad that's performing amazingly well at $20 per day and see how much we can actually go through and
leverage this so we now we got our one ad so we're just going to go through and create over here and
Now we've got our warm audience
And let's say $50 per day. Okay, and then we've got our one percent
Will say look-alike audience of
phones and
then we got our 1% look like audience of emails and then
We can even say our one to two percent of phones
one to two percent of emails and
Then two to three percent of phones you guys can kind of see like the how I'm going with this
okay, and then two to three percent of
Emails and then we go and we get specific to the industry. Okay. So like we could say Trulia
Zillow and let's say you've got like I don't know eight to ten interest right here that you can go through and target
Well now we're at fifty dollars per day and you can start at whatever you can start at $20 per day $25 per day
Depending on how much you want to scale. There's been times where I just go through and start everything at $100 per day
So the painting on how much you want to go through and push this this is the way to do it
So now you got let's say 50 hours on one two, three four
Five six seven and then we've got eight to ten right here. So let's just say eight. So that's 7 plus 8 15
15 times 50 I
Can't really do that math right off the top my head, but I think that's like
$750 per day
Right there, which if we're generating leads now for the four to six dollars
Probably let's just say it's five dollars put a per lead to make the app math a little bit easier
So divided by five dollars per lead. I had to get my calculator out really quick. But that is 100 and put this up here
150
leads
So we went from getting leads for two to three dollars per lead at $20 per day. So that's gonna get you roughly
I don't know eight to ten depending on like the the day if it's two or three dollars
So let's say say two dollars twenty dollars per day that's ten leads so we went from ten
To a hundred and fifty leads with one add and just going through and scaling it the proper way
Instead of going and taking this bumping this twenty dollar per day budget to seven hundred and fifty dollars per day now
I know a lot of you guys are probably going through and looking at this and be like man Jason
I don't have seven hundred fifty dollars per day to go through the scale things. Well, there's a couple things here one
you don't need to you don't need to go through and scale of this many audiences the ones I would start out with are your
Warm audience, you're looking one percent look-alike audiences on your phones or emails or buyers or whatever you've got
Whatever the best data you have and if you want to go through and scale it up from there
You can go through all these other audiences. You don't have to start at 50 dollars per day
You can start at 20 dollars per day. And then what I always do is I let this run for
About three to four days and the ads the ad sets that are not performing
well
So basically not within my KPIs of ten dollars per lead or less
Then I just cut all of those ad sets and I'm not spending
$750 per day over the course of a whole month because if you go through and do that
750 per day over 30 days that's like over
$20,000 which I know would scare a ton of people, but the truth is you're not spending that much
you're only going to go through and be spending money on the ads the ad sets that are performing well for you and
Bringing in sales bring in profit in money for your business. All right
So anyway guys this was a little bit more advanced in-depth training on how to go through and really scale your ads
So I hope this was helpful. If you guys want my free Facebook Ads mini course, I basically break down
Strategies like this plus a whole lot more
I've got a link in the description as well as in the top comm and you guys can go through check that out
Tons of free content in there and how to go through and create these custom audiences custom conversions
Generate leads scale your business. So check that out in
If you're a brand here brand new here and make sure you subscribe hit that notification bell
and if you enjoy this video give it a thumbs up to help the
YouTube algorithm show this video this content to more people. I would greatly appreciate that
And with that said guys, thank you so much for watching and I will see you in the next video