-OK, so Cyber and his director had clearly
done their research.
We start with these simple repeating clips of a length
and a style similar to most animated GIFs.
They're not just repeating video.
It's repeating distinct and coherent moments.
This idea is going to be really important
for this conversation.
GIFs tend to contain moments.
They're self-contained.
They're not just loops of whatever.
They contain one complete action, a complete thought.
This is what Cyber start us out with,
these twee little discrete instants.
For the remainder, it is a hit parade
of GIF tropes, the Mograph GIF, old school movie scene,
the prospective trick, the cinemagraph, the film
cinemagraph, the wigglegram.
There's even a reference to the awesome Japanese GIF
making collective Rrrrrrrroll.
These references are no doubt inspired by his lyrics,
going round around in a circle around round back to you.
You can just imagine the production meeting where
someone was like, I know, GIFs.
Next, we're going to watch Dizzee Rascal's, I
Don't Need a Reason.
It loops discrete moments in this GIF-like way,
but doesn't reference specific GIFs the way Cyber does,
except for one.
See if you can spot it.