hey everyone and welcome to top thank today we're going to learn about seven phrases that persuade
people instantly now let's begin number one a good fit this persuasive phrase can charm anyone
because the applications are almost endless a product can be a good fit for someone's lifestyle
a job applicant could be a good fit for a company a friend could be a good fit for you but why is
this phrase such a persuasive force how does this phrase help you sway someone's opinion just think
about what it means to call something a good fit a good fit isn't just a great product it's more
than just well-made sturdy and affordable it's a product that suits your individual wants and needs
just imagine you're a salesman and you tell your customer that your product is a good fit
what are you really saying you're saying that your product is made specifically for their lifestyle
instead of selling a generally good product you're selling a product that's personalized
that's individual anytime you personalize your product it becomes more persuasive but why is that
well because the customer recognizes the specific value of your product you bring their attention to
the holes in their life so if you're selling a car for example you may say the safety features are a
good fit for their lifestyle you may open their eyes to things they didn't know they needed but
now that you've told them they can't live without those features the problems become a priority in
their minds and you're offering them an immediate solution this persuasive phrase does more than
just sell merchandise just like an object can be a good fit for your lifestyle a person can be a
good fit for your work success or future needs interviewers like to ask this question in job
interviews they'll say so what makes you a good fit for this company they don't want a list of
your strengths any applicant could tell them that they're a quick learner or a hard worker they want
to know specifically how your strengths relate to their company they want you to sell yourself
to them so no matter what you're selling use this phrase to make your points more persuasive
tell people why you or your product is a good fit for them in particular make connections between
your strengths and their needs and when you get specific and personal you can persuade people
almost instantly number two quick and easy here's the simple truth people are lazy especially when
they're spending money if they're paying money for something the last thing they want to do
is work all right let's say you're buying a chair you see two chairs that you like one is black and
one is brown the black chair is less expensive but you have to put it together the brown chair
is pricey but there's no setup required so which chair are you more likely to purchase
most people will spend extra money to avoid doing work in fact any amount of work can ruin a sale
so use that laziness to your advantage people want to avoid work so include phrases like quick and
easy or no setup required these phrases tell people they can use their product right away
no frustrating instructions no missing pieces no extra steps if you take work out of the equation
then your product becomes much more appealing outside of sales these phrases can still make
a huge impact let's say you want someone to help you with a project if you make the project sound
long and arduous they're gonna say no but what if you emphasize how little work
is required when any reward is quick and easy people are much more likely to say yes
number three tested and proven so how do you know when someone is lying anyone can make up
anything they may claim they're a reliable source they may talk like they know their stuff
but how do you know if they're telling the truth most people rely on research
and evidence to differentiate fact from fiction they're more likely to believe someone if they
have research in their corner so if you want to be more persuasive you need science on your side this
phrase satisfies our need for evidence in research phrases like tested and proven or research driven
give your ideas a scientific backbone and that makes them more believable people are
more likely to listen when they know you've done your research because they don't want to do any
research themselves they don't want to read the study or examine the data they don't want to comb
through a jungle of theories and statistics people want to hear what the evidence means
without interacting with the evidence itself so if you want to be more persuasive be the middleman
include studies and surveys in your argument find evidence to create a more compelling point
not only do you become more persuasive you also validate your own credibility moving forward
people are more likely to believe you because they know your opinion is tested and proven number four
unbelievable people aren't looking for something that's good they aren't even looking for something
that's great they want something that surpasses their expectations something that surprises them
something they'd have to see to believe the word unbelievable is what we call a blanket
adjective blanket adjectives sound interesting no matter what you're talking about a toaster can be
unbelievable a job applicant can be unbelievable a price or a sale can be unbelievable blanket
adjectives are so effective because they lure the customer in in other words blanket adjectives
develop a strong sense of interest and interest is the most important element of persuasion
so when you say something is unbelievable your customer wonders what makes it unbelievable
that curiosity drives them to view your product and once that happens you have the upper hand
you may have heard some other blanket adjectives before words like surprising amazing and shocking
all of these words create the same impression you have to see it to believe it these words persuade
people to get on board to look in your direction to give you a second of their time when you want
to persuade someone getting their attention is half the battle so how do you incorporate these
adjectives into your persuasive practices you create mystery and intrigue when you're selling
something you don't give away all the details right off the bat because mystery creates interest
all on its own it persuades people to listen to you to buy from you or to hire you because they
want to solve that mystery they want to see what's so unbelievable about you so don't be afraid to
let them wonder number five only one left so how do you turn a regular item into a valuable item
it's simple reduce the quantity people assume that rarity and value are proportional if something is
rare it must be valuable if something is valuable then it must be rare so how do you create value in
things that you say or sell you add an element of rarity you make your item exclusive when something
is rare and limited people make two mistakes they overestimate the value of the product itself
and they rush to make a decision they don't want to miss out on the opportunity to buy something
exclusive so they're more likely to be impulsive number six no questions asked
this is the tricycle of persuasive phrases why do some people like tricycles more than bicycles
well they're scared of riding bikes because it's risky they're afraid of falling over so
they ride on three wheels to keep themselves safe and that safety gives them confidence this phrase
creates the same sense of safety you're telling your customer that they can return an item with no
questions asked so you're minimizing the risk of that purchase you're giving them more confidence
to go out on a limb in other words you're creating safety and that safety makes you more persuasive
but that's not all this phrase also shows that you have confidence in your product
your pitch or your idea just think about it if your product was terrible wouldn't
everyone return it by giving people the option to return their purchase you're making a bets you're
betting that they won't want or need to bring that item back in simpler terms you're showing
faith in the quality of your product and that's comforting to your customer number seven get it
today no one likes to wait in general people are very impatient we're so impatient that a small
weight can change our minds completely alright let's say you want to buy a new couch you find
one that you love you get ready to buy it but the salesman says your favorite couch is out of stock
you'll have to wait six weeks to get it suddenly your mind changes you start to question your
decision in the end you lose interest in the first couch and you pick out something else why because
it's available today you can have it right now immediacy is one of your most powerful persuasive
tools to get someone on your side don't just tell them what they will gain emphasize how soon those
rewards will fall into their lap people settle for less when they get it sooner people want that
instant gratification in other words they want it when they want it but that works better for
you too because the longer someone waits the more likely it is that they'll change their mind
if you let people think about their choices they may get cold feet so use phrases like get it now
or take it home today be more persuasive by giving people an instant payoff hey thank you
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