The brightside of business, branding and being your own BOSS
hey boss it's Sunny Lenarduzzi and today this is a highly highly highly
requested video so I'm doing it for you
this is the top four ways to break the Instagram algorithm so to get around the
fact that yes the algorithm has changed on Instagram and you're seeing more of
your friends and families post as opposed to seeing Brandon business posts
so if you're finding that your engagement has dropped this is
definitely a video that you want to watch and I can't take all the credit
for these tips i actually turn to one of my friends she's brilliant incredible
Instagram marketer and she goes by the handle @MindyTheLion but she has a ton
of accounts where she just absolutely crushes it and knows how to grow
accounts extremely fast in a real way
plus she's just real and her photos are incredible and you love her so follow
her on Instagram the handle is right here and the link is below to follow her
so let's get started with the top four ways to break the Instagram algorithm
tip number one this is pretty simple and you probably heard me say this before so
I'm going to breeze through it but it's just cross promotion so here on my video
you'll find my Instagram link below this video I also share my Instagram photos
on snapchat and i tell my audience there to go like and comment those photos
because the more likes and comments that you can get in the first hour that your
photos on Instagram the higher that you're going to rank in the algorithm
and also more likely that you're gonna be able to make it on popular page that
is a big feet but that is how you do it you need a lot of engagement within the
first hour so that's one way to do it you also as a business or brand want to
make sure that you're driving your traffic in your community on Instagram
to your conversion site or to your website but off of the actual Instagram
platform that's how you get around the algorithm you're at least getting people
on to your email list your ecommerce site whatever it is that you're trying
to drive them to make sure that you're not just posting the photo without any
call to action so you can say for the full details on this photo or this
information or to find this Product go to our website link is in our bio and
then people can go there and click there and drive traffic to that conversion
site
tip number two is exclusive content so you want to get more likes and comments
on your photos post exclusive content on Instagram and again you want to
cross-promote on other channels and tell people that a big announcement or
contests is coming soon and you're announcing all the details on your
Instagram page and a certain date and time and then posted that date and time
then you're gonna have an audience waiting for you there and you'll get a
ton of likes and comments within the first couple of minutes as opposed to
just randomly posting an arbitrary time so post exclusive content like contest
or announcements of some kind and also another thing that you can do on
Instagram that a lot of beauty bloggers due to drive up their engagement and get
more followers likes and also beat the algorithm is q and A's specifically on
instagram because like i said the more comments you get the higher your photos
will rank really in the Instagram algorithm so do a video on instagram and
say hey guys i'm going to answer your question live here on my page
leave your comments below with your questions and then you go through and
answer all those comments you're doubling up all the comments that you
get increasing your reach and increasing your ranking in the algorithm tip number
three
think like a tween they rule the world on social media so mad respect for the
tweens and the teens out there we could all learn a thing or two and this is one
tip that you definitely want to take note of
so if you've ever noticed on a big huge celebrity account that the Kardashians
of the world if they post a photo on Instagram the first comments for
hundreds or thousands of comments usually say lb what that means is like
back and it's basically a secret code in amongst twins teens on Instagram so if
you post i'll be on a big celebrity account in the comments
you're gonna get a flood of people that will go and like your photos so people
are liking back they're going back to your photos on your profile and liking
them to get a flood of engagement so this is an easy little hacker trick to
get more comments more engagement on your photos i don't recommend things
like this because it is quite spammy so I don't actually remember recommend
saying i'll be on photos but here's how you can adapt this to your own brand in
business
make sure that you turn on notifications for the biggest influence
ters in your space who are the big names that are on Instagram in your space for
me it's people like marie forleo Gary Boehner check lewis howes turn on
notifications for people who have a big following on Instagram in your space and
the moment that they post a photo open up the app go to that photo and be one
of the first people to like it because then people are going to see your name
and your handle and that you were there first and you also want to leave a
meaningful comment because you're going to get more eyeballs on your comment
because again you're gonna be one of the first ones to comment so don't
necessarily right well because that will not work in an adult audience and you
just sound like a weirdo but right valuable comments on that picture and
you're gonna get more eyeballs on your account finally tip number four if
hashtags and tags now you know you're probably thinking I've heard this before
but this might be a little bit different so what you want to do is in your phone
in your notes section store relevant industry hashtags so in my knee shit
things like social media marketing social media tips and I just do research
on other big accounts in my space and see what hashtags are working for them
store them my phone and I copy and paste them into the second comment on my
photos so i don't put it in the original caption because it can be a little
overwhelming
I put it in the second comment the other thing you want to do is pay attention to
trending hashtags when you post a photo add that trending hashtag onto your
photo
yes this seems a little bit spammy but you can delete it after a couple of
minutes you just want to do it so its first engagement in that first hour that
your photo is on Instagram
the other thing that I want you to do and that's going to help you break the
algorithm and get more engagement right off the bat is ask your followers to
comment and tag a friend who the photo or graphic or text based image that
you're using on Instagram might be relevant to sault ste tag a friend if
you can relate to this sort a girlfriend this reminds you of something like that
you just want to make sure that people are taking their friends in the comments
because again that's exposing you to a new audience it's taking people who
maybe I've never heard of you before so it'll increase your following but it
also increases the amount of comments within that first hour that your photo
is on instagram as well now for some bonus tips so bonus step number one is
Instagram stories obviously this is a new feature on Instagram but what it
does
is it allows you to get past the algorithm a little bit because it keeps
you top of mind because when you post an Instagram story you're going to come up
at the very top of the feed before any of the static posts or videos or photos
so if you have an Instagram story that's live use that to tell the
behind-the-scenes story of what your photo that you posted on Instagram is
all about
that's going to engage your audience even further and drive more comments or
likes onto your static content as well
bonus tip number two is post good content seems pretty simple but the way
to figure out what your audience wants to see and what's driving the most
engagement on your profile and is going to get the most engagement in that first
hour that your photos on Instagram is by paying attention to what people actually
want to see on your account so see what's getting the most engagement see
what's getting the most likes and comments is it a text-based photos is it
videos is that sunsets is it selfies is at night time photography use more of
whatever is working
which brings me to $MONEY bonus tip number three yes i know three bonus tips
hi this is ridiculous
I'm bonus tip number three is pay attention to your analytics there are
now analytics on instagrams particularly for business accounts but i recommend
everyone gets these especially if you are brand-new business because you need
to know it works and if you want to use different platform for analytics i
recommend using ikono square it will tell you things like what kind of
content is seeing the highest engagement and when you should post your content
because that's when your audience is most active so your analytics will guide
you and getting more and more engagement on your photos and your videos on
Instagram so that is how you break the algorithm on Instagram again some of
these tips are mine but a lot of them are from my friend the genius many the
Lions make sure you follow her on Instagram and you can follow me at sunny
Leonard uz that's the same across all platforms of course and the link below
to follow both of us
it's below this video if you liked this video hit the like button below share it
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link below this video and i hope to see you in there
thanks again for watching you guys and I will
see you in the next episode we show