WHY BUY WHEN YOU CAN RENT EVERYTHING FROM HOME DECOWER TO
APPLIANCE
APPLIANCE DECOR
DECOR DECORTO CLOTHING.
DECORTO CLOTHING. >> Reporter: CALL IT THE WORLD’S
BIGGEST CLOSET.
BIGGEST CLOSET. CLOSE TO A MILLION PIECES OF
CLOTHING, EVERYTHING FROM SHIRTS
AND SKIRTS TO DRESSES AND DENIM
THAT ANYONE, ANYWHERE IN THE
COUNTRY, CAN BORROW FOR A FEE.
>> THIS IS LIKE SOME MYTHICAL
DREAM CLOSET HERE.
>> IT IS INCREDIBLE.
WE THINK OF IT AS WILLY WONKA
FOR CLOTHES.
FOR CLOTHES. >> Reporter: WELCOME TO RENT THE
RUNWAY’S 250,000 SQUARE FOOT
WAREHOUSE, JUST MINUTES OUTSIDE
NEW YORK CITY.
HOW DO YOU KEEP TRACK OF ALL OF
THIS?
THIS? >> THE INCREDIBLE TECH NLG THATN
POWERS THIS FACILITY.
>> Reporter: THE COMPANY COO.
>> EVERYBODY HAS A CUSTOM ID
THAT HELPS US TRACK WHERE IT IS.
>> Reporter: HUNDREDS OF
THOUSANDS OF GARMENTS, SIZES 0
TO 22, PROCESSED, CLEANED, AND
SHIPPED OUT TO CUSTOMERS AROUND
THE COUNTRY.
THE COUNTRY. >> IT’S FUN TO THINK ABOUT ALL
OF THE PLACES THESE CLOTHES ARE
GOING TO GO.
AND ALL OF THE WOMEN THAT ARE
GOING TO GET TO WEAR THEM.
>> IF THESE CLOTHES COULD TALK,
RIGHT?
RIGHT? >> EXACTLY.
>> EXACTLY. >> Reporter: RENT THE RUNWAY
ISN’T TALKING ABOUT HOW MANY
TIMES EACH PIECE IS WORN BUT
MAKING SURE IT IS PERFECT BEFORE
IT GOES OUT AGAIN IS KEY TO
BUSINESS.
BUSINESS. TURNAROUND TAKES JUST ONE DAY.
>> WHAT IF SOMEONE WEARS IT, IT
TEARS SLIGHTLY, THEY SPILL
COFFEE ON IT, WHAT HAPPENS?
>> MOST RIPS OR STAINS OR TEARS
WE CAN REPAIR.
THERE IS NO STAIN THAT WE HAVE
NOT YET ENCOUNTERED.
>> Reporter: IT IS PART OF A
PROPRIETARY SYSTEM WITH SPECIAL
CLEANING SOLUTIONS THEY’VE
DEVELOPED FOR ANYTHING.
>> THERE’S WORLD-CLASS SPOTTERS.
IT IS AN ART OF DETECTING WHAT A
STAIN IS AND FIGURING OUT THE
RIGHT CLEANING METHOD.
>> Reporter: I HEARD THIS IS THE
WORLD’S BIGGEST DRY CLEANING
FACILITY.
FACILITY. >> WE THINK WE ARE THE WORLD’S
LARGEST DRY CLEANER.
NO ONE HAS CHALLENGED US ON THIS
YET.
YET. >> Reporter: THERE ARE
CHALLENGES FROM OTHER COMPANIES.
RETAILERS LIKE ANN TAYLOR
EXPRESS AND URBAN OUTFITTERS
INC. OFFERING RENTALS.
THE INDUSTRY COULD REACH $4.4
BILLION BY 2028.
ARMOIRE STARTED THREE YEARS AGO.
DATA AND TECHNOLOGY DRIVE
PURCHASES.
PURCHASES. >> WE DRIVE TO WATCH WHAT IS
TRENDING IN OUR INVENTORY.
IT IS REALLY IMPORTANT TO US
THAT WE FOCUS ON WHAT SHE WANTS
VERSUS WHAT FASHION IS TELLING
US IS COOL.
>> Reporter: TODAY, THE SEATTLE
STARTUP HAS THOUSANDS OF
CUSTOMERS, AGES 17 TO 87.
>> ON AVERAGE, ABOUT 15
DIFFERENT WOMEN WILL WEAR A
SINGLE PIECE OF CLOTHING.
ANYTHING THAT IS NON-REPARABLE
AND DOESN’T LOOK NEW BEFORE IT
GETS PACKED GETS PULLED.
WE DONATE IT.
>> Reporter: IT IS NOT JUST
WOMEN GETTING IN ON THE RENTAL
GAME.
GAME. COMPANIES LIKE THREAD TREAD, THE
MISTER COLLECTION, AND THE BLACK
TUX, OFFERING MEN MONTHLY
SUBSCRIPTIONS.
SUBSCRIPTIONS. WHAT MANY SEE AS A CULTURE
SHIFT.
SHIFT. HOW ARE THINGS CHANGING WITH THE
WAY PEOPLE OWN OR DON’T OWN?
>> REALLY ACCESS IS THE NEW
OWNERSHIP.
OWNERSHIP. AND THE ABILITY TO HAVE FREEDOM
AND REALLY KIND OF REMOVE THAT
BURDEN OF OWNERSHIP, I THINK, IS
A APPEALING.
A APPEALING. >> THREE OF FOUR MILLENIALS
WOULD RATHER SPEND MONEY ON
EXPERIENCES.
EXPERIENCES. FULL DISCLOSURE, A LOT OF US
HERE USE THE RENTALS.
>> I USE BLACK TUX WHEN I GO TO
THE EMMYS.
THE EMMYS. >> IT IS PERFECT.
>> PERFECT.
>> PERFECT. >> EXACTLY.
>> EXACTLY. >> WAIT, IS THAT A SERVICE THAT
PROVIDES DRESS CLOTHES FOR MEN?
>> YES.
>> YES. BLACK TUX DOES A MONTH BY BUT
ALSO DO ONE OFF.
I DID A TUX.
IT IS DELIVERED.
THEY SEND IT.
IT IS SO EASY.
YOU SEND IT RIGHT BACK, AND IT
IS NOT IN YOUR CLOSET.
>> THE FUTURE IS HERE.
>> IT IS ACCESS.
>> THIS IS WHAT PEOPLE ARE
DOING.
DOING. >> ACCESS IS THE NEW OWNERSHIP.
>> GREAT FOR YOUNG
PROFESSIONALS.
PROFESSIONALS. >> I LIKE IT.
>> THANKS, KRISTEN.
>> IS THAT RENT THE RUNWAY?
>> IT ACTUALLY IS.
>> LOOK AT HER.
HEAD TO TOE GORGEOUS.
>> I TOOK THIS TIE FROM CRAIG’S
DRESSING ROOM.
DRESSING ROOM. >> KIND OF LIKE RENT THE RUNWAY.
>> YOU KNOW WHAPT HAPPENED, I
THINK THAT IS MY TIE.
>> KRISTEN, THANK YOU FOR THAT.
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