You asked for it and I got you.
Keep watching to learn about five killer copywriting courses you can study to help ignite your
business this year.
Hey guys, it's Alex.
And lately, a lot of you have messaged me or left comments below my videos, asking for
recommendations on copywriting courses that you can take to elevate your skills and ignite
your copywriting business.
And by a lot of you, I mean, a lot of you.
Well, I heard you loud and clear.
Here's a quick video on five killer copywriting courses that you should consider, depending
on the specific area of copywriting that you want to grow in the most.
Now, as you likely already know, copywriting, in fact any valuable skill or pursuit for
that matter, is not something that you can learn once and become a forever expert on.
I've been doing this for 10 years and I'm still learning new stuff all the time.
Especially as trends change and fads fade, it's importantly to actively study and to
put into practice new copywriting and branding strategies.
And that is what I'm here for guys!
I keep it real so you can stay relevant.
So if you're an aspiring or developing copywriter, what are you waiting for?
Join the Posse and hit subscribe below.
I release a new video every single week on the hottest techniques, trends and tactics
that are working today.
And while I always say that the best way to grow as a copywriter is to actually start
writing and learn from your own failures and mistakes, taking the time to educate yourself
with a copywriting course or two is a great way to hone your skills and keep your creative
juices flowing.
So you asked for it and here they are, five copywriting courses to help guide you on your
copywriting journey.
Alright...
If you want to master email storytelling, Autoresponder Madness.
Autoresponder Madness is an email marketing course created by my friend and email marketing
expert, this guy, Andre Chaperon, who has been called the best email marketer in the
industry.
This is one of the very first copywriting courses that I studied when it first released
11 years ago in 2009.
Andre has since revamped it and he continually releases new editions to keep it fresh and
relevant.
Using story-driven email marketing, this course has helped his students earn tens to hundreds
of thousands of dollars with their autoresponder campaigns and sequences.
In fact, Andre's course is so effective that even marketing legends like Frank Kern and
Jeff Walker are among the ten thousand students who have enrolled in this program since it
first launched.
Andre's specialty lies in integrating cliffhangers into his email copy and campaigns, keeping
readers intrigued and engaged through the power of storytelling.
The Autoresponder Madness course itself is delivered in a series of copy-based emails
with videos integrated in between.
Andre's course is for you if you seek to deepen your relationship and connect with your email
list, turn prospects into lifelong fans or master the art of story-driven email copywriting.
Alright, #2...
If you want to ignite your freelance copywriting business, the Copy Posse Launch Files.
Yes, I had to add my own course to the list, of course.
Because, hey, no one else has created a program dedicated to the biggest predicament that
every single new copywriter faces.
What I call the dreaded copywriter catch-22.
You can't get hired without a portfolio.
And you can't build your portfolio without getting hired.
So I went ahead and created one myself with the help of my awesome team.
The Launch Files gives you private insider access to this step-by-step online learning
experience where you'll be guided through videos of me as I teach you the copywriting
essentials that today's businesses are looking for.
And help you build a killer portfolio so you can approach new clients with unstoppable
confidence.
You'll learn about everything from modern copywriting techniques and psychological triggers,
to proven copywriting templates and formulas from the 8+ years that I've spent building
my copywriting business.
The Copy Posse Launch Files program is the ultimate shortcut to igniting your copywriting
business in just eight weeks.
Alright, moving on to #3 on the list.
If you want to specialize in direct response copywriting, Mass Conversion by Frank Kern.
This course may come with a higher ticket price but it is for good reason.
Marketing legend Frank Kern designed this rapid 4-week online training to help you with
mass lead generation and yes, mass conversion.
It'll help you determine the best type of lead magnet to attract your ideal customer.
And then how to create automated messaging to sell them.
Frank's first ever program, Mass Control, was actually the very first marketing course
I ever studied.
And many of the ideas I learned in that course, I still use today.
Here's a picture of me, Frank, Jeff Walker and Trey Smith back at Frank's event in 2009.
Now, while Mass Control is no longer being sold on Frank's website, his upgraded Mass
Conversion course is sure to impress.
This program is perfect for business owners and copywriters who are excited to maximize
their income through targeted funnels, smart segmenting and high ticket promotions.
Frank gives detailed step by step walkthroughs of how he writes Facebook ads, as well as
his most effective video sales letter scripts that you can tailor to suit your own niche.
Alright, now #4...
If want to revive your inner storyteller, Malcolm Gladwell's Writing Masterclass.
Now I am a huge fan of lateral learning and looking for wisdom in less traditional places.
This masterclass from Malcolm Gladwell is fantastic if you want to strengthen your storytelling
muscles through non-fiction writing, which is the genre that most of us copywriters live
in.
Many have said that this masterclass by the award-winning bestselling author of "Blink"
and "Outliers" is the best non-fiction writing course on the freaking planet.
In this 5-hour video training course spread over 24 lessons, Malcolm teaches you different
aspects of writing in ways in ways you've never considered before.
From long form video modules to crafting tone and voice to holding readers' attention.
He even shares how he approaches his research, markets his books and top tips from his years
of penning non-fiction material in a compelling and captivating way.
Alright, now last on the list if you want to boost your SEO skills, Power SEO Copywriting.
Okay, now this is a topic that I know absolutely nothing about.
I am not an SEO copywriter.
But there are plenty of businesses out there looking to boost their Google juice and dominate
the search engines with SEO-rich copy that still sounds like it was written by a human.
This SEO copy certification is the only industry-endorsed online training that certifies copywriters
in SEO copywriting, taught by the founder of "Success Works", Heather Lloyd-Martin.
Heather has worked with major search engines, television networks, Fortune 500 companies
and big-time publishers in her 20 plus years of experience.
Forbes has even described her as "the pioneer of SEO copywriting".
A self-directed training focused on web content and social media writing, this program spans
eight modules that teach you how to optimize pages, develop money-making SEO content suggestions
and create persuasive keyword-rich copy...
And so much more.
Although the course has been around since 2010, her teaching and learning materials
are continuously updated to reflect the latest search engine changes.
Alright guys, you can find out more about all five of the courses that I mentioned in
the description box below.
I hope this list will provide some inspiration to help you hone your copywriting skills and
ignite your business this year.
But remember to always keep practicing by doing active and actual writing, even while
you're learning.
In the words of Malcolm Gladwell himself, "Practice isn't the thing you do once you're
good, it's the thing you do that makes you good."
Give me a thumbs up below if you found this video helpful.
And next up, check out my video on 5 copywriting exercises you can start doing right away to
turn your copy from good to great.
You can watch that right here.
And as always guys, thank you so much for watching and subscribing.
I will see you next week.
Until then, I'm Alex. Ciao for now.